Operation, Optimization, Growth

During the strategy phase, our department manages the processes of determining both short and long-term brand strategies, foresight studies for future terms, budget planning depending on brand KPIs and planning expansion strategies for foreign markets.

During the operation phase, our department takes care of the processes of determining advertising channels and managing ad panels along with campaign optimizations, product segmentation, determining target audiences according to user behaviors, setting up bid scheduling & targeting optimizations and installing various script automations on accounts.

By developing automation projects for operational processes and consequently reducing the time spent on repetitive work, our team gets the opportunity to spend more time on optimization and strategic analysis.

Collaborating with the Product Analytics team, our team uses machine learning models to create fixed audiences through segmentation, and integrate those audiences to ad structures in order to ensure a personalized approach. 

During the reporting phase, our team leads the processes of channel based reporting, both weekly and monthly. These include regular product brokenness reports, and weekly brand performance review meetings.

Our Performance Marketing Related Blog Posts

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What is Google Ad Rank?

What is Ad Rank in Google Ads You can find out what Ad Rank is, how it is calculated, what it affects and more in our blog post!

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What is Google Travel Insights and How to Use it Effectively?
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Google Travel Insights is one of Google's newest products which allows you to track the popularity level of travel destinations and users' interests there.

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What is User Generated Content (UGC) in 6 Questions?
What is User Generated Content (UGC) in 6 Questions?

User Generated Content is the content generated by various creative fictions with the direction of brands or services in line with the marketing strategies of the brand.

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