Marketing Communications Blogs

The Key to Personalizing your Content: Persona Building for Digital Marketing
The Key to Personalizing your Content: Persona Building for Digital Marketing

If you’ve ever wondered how classical marketing has evolved over the years into personalized marketing, this blog post right here presents one of the building blocks of the matter. The digital age presents us with a constantly evolving environment when it comes to marketing practices. When some brands are flexible and agile with keeping up with these evolvements, some are having a much harder time adapting. Our deep dive will begin by explaining how classical marketing is evolving into personalized marketing, and continue by explaining the importance of building spot-on personas that align with our key performance indicators.

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Top 10 Things to do to Improve your Brand’s Social Media Presence
Top 10 Things to do to Improve your Brand’s Social Media Presence

It is a well known fact that social media presence is one of the pillars of the digital marketing activities of a brand. However, are we using it correctly? When there are so many social media channels to choose from, are we getting lost in the mess when it comes to strategizing or are we simply trying to exist in the most popular ones?

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What is User Generated Content (UGC) in 6 Questions?
What is User Generated Content (UGC) in 6 Questions?

User Generated Content is the content generated by various creative fictions with the direction of brands or services in line with the marketing strategies of the brand.

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