Segmentation, Operation, Visibility
Our team carries out 360-degree media campaigns by creating multi-dimensional customer segmentation in the process of creating a brand-specific funnel strategy and media planning.
In this context, our team makes order-based and programmatic (DV360, Adform DSP) media purchases in order to increase brand visibility and create brand awareness with correct customer perception and brand positioning. In this module, our team cooperates with data providers in online channels that comply with brand security, adhering to the provisions of the Personal Data Protection Law.
Our team also takes care of running high-performance advertising campaigns with minimum cost, through purchasing agreements with all online channels such as websites, mobile applications, TV-Content platforms, and outdoor boards. In accordance with the full-funnel approach, our team undertakes the performance-oriented reporting of the campaigns.
Our Digital Media Planning & Collaborations Related Blog Posts
Top 10 Things to do to Improve your Brand’s Social Media Presence
It is a well known fact that social media presence is one of the pillars of the digital marketing activities of a brand. However, are we using it correctly? When there are so many social media channels to choose from, are we getting lost in the mess when it comes to strategizing or are we simply trying to exist in the most popular ones?
Read more
The Key to Personalizing your Content: Persona Building for Digital Marketing
If you’ve ever wondered how classical marketing has evolved over the years into personalized marketing, this blog post right here presents one of the building blocks of the matter. The digital age presents us with a constantly evolving environment when it comes to marketing practices. When some brands are flexible and agile with keeping up with these evolvements, some are having a much harder time adapting. Our deep dive will begin by explaining how classical marketing is evolving into personalized marketing, and continue by explaining the importance of building spot-on personas that align with our key performance indicators.
Read more
Catch the Back-to-School Wind: Effective Marketing Strategies for 2024
Back-to-School is a significant period in marketing when students and parents purchase school supplies and clothing for the upcoming academic year. It also marks the start of the consumer shopping season and the transition into a new season. In Turkey, this period is typically considered to span August, September, and October.
Read more