What We Consult, We Master.
Let’s Keep Raising The Bar! 🚀
Product Experience
The MarTech team goes beyond data analysis — transforming insights into actionable strategies. Through close collaboration with partners like Google, Meta, TikTok, and Yandex, we test both proven and beta products to drive sustainable, high-performing results for our brands in the digital landscape.
Predictive Targeting
With strong analytical capabilities, our Data Science team ensures more accurate audience segmentation and continuously improves conversion-driven strategies through keyword analysis. By leveraging Machine Learning and predictive analytics, we anticipate future user behaviors and make marketing decisions that are not just data-driven, but future-focused.
User Modeling
Our MarTech team brings together the strengths of Performance Marketing and Data Science to shape strategies through data and create real impact in the digital space. This synergy allows us not only to collect data, but also to deeply analyze user behavior through tools like RFM, heatmaps, and time series — enabling targeted, measurable, and high-performing marketing strategies.
Success Stories
Google Meridian MMM Success Story
AnalyticaHouse x Meridian: A Transformative Case in Marketing Measurement
%360
Revenue
6x
Faster Execution
+%7
Mape
SuperStep’s High-Value Growth with Google AI
Growth with Google AI: SuperStep’s High-Value Strategy
+%166
Conversion Increase
+%196
Conversion Value Increase
+%33
Yeni Müşteri Kazanımı
2022 European Search Award Winner: Corendon Airlines – Best Use of Search (PPC Large)
We increased ad relevance and reduced costs by using dynamic sitelink automation based on Google data with Corendon Airlines.
Reliable Partner Network
We work closely with partners like Google, Meta, TikTok, Yandex, Criteo, Rtb House, Pinterest, and X—testing both proven strategies and the latest beta products early. This gives our brands a competitive edge and helps them create unique success stories.
Reporting
Our team manages both weekly and monthly channel-based reporting processes. These include anomaly detection reports and weekly brand performance review meetings.
ML-Based Targeting
In close collaboration with the Product Analytics team, we use machine learning models to build fixed audiences and integrate them into ad structures—enabling a more personalized marketing approach.
Automation Projects
Through automation projects, we reduce time spent on repetitive tasks, enabling deeper focus on optimization and strategic analysis.
Strategy & Budgeting
At the strategy stage, our Performance Marketing & Growth team defines both short- and long-term brand strategies, develops forward-looking forecasts, plans budgets based on brand KPIs, and creates expansion strategies for international markets.
Campaign Operations
During the operational phase, our team determines advertising channels, manages advertising panels, optimizes campaigns, and performs product segmentation. Then, it creates target audiences based on user behavior and performs bid planning and targeting optimizations.
Success Stories
SuperStep’s High-Value Growth with Google AI
Growth with Google AI: SuperStep’s High-Value Strategy
+%166
Conversion Increase
+%196
Conversion Value Increase
+%33
Yeni Müşteri Kazanımı
2022 European Search Award Winner: Corendon Airlines – Best Use of Search (PPC Large)
We increased ad relevance and reduced costs by using dynamic sitelink automation based on Google data with Corendon Airlines.
Backlink Strategy
We identify suitable sites for backlinks and contact you to ensure high-quality backlink acquisition. After approval, we implement the necessary steps to achieve top rankings for target keywords.
Migration Management
During site migrations, we define all technical requirements, prepare redirect plans, and coordinate with developers. Post-launch audits ensure a smooth transition and any issues are quickly resolved.
Content Analysis
We optimize existing content, detect duplicates, and address weak areas. By guiding SEO-friendly content production, we collaborate closely with content writers using structured briefs.
Technical SEO
We audit all technical elements including category hierarchy, URL structure, site speed, mobile compatibility, indexability, sitemap, Robots.txt, meta tags, image optimization, internal linking, and UX/UI suggestions. Toxic backlinks are analyzed and disavowed to maintain a healthy domain profile.
Competitor Analysis
Our SEO & ASO team conducts competitive analysis to define goals and build tailored roadmaps. We compare keyword rankings and visibility across competitor sites to identify key optimization opportunities.
Success Stories
Multi-Channel Ops
Manages media buying across web, mobile, addressable TV, influencer marketing, digital radio, and DOOH. Continuously measures and reports performance to dynamically optimize strategies.
Performance Tracking
Delivers tailored media plans and brand collaborations aligned with partner goals. Monitors campaigns with precise analysis, ensuring efficient budget management. Combines expertise in programmatic (DV360, DCO, Amazon DSP, Molocco, Adform) and direct buying for strong digital visibility.
Media Planning
Develops strategic digital campaigns to strengthen digital presence and boost consumer awareness. Connects brands with target audiences across websites, mobile apps, and digital platforms — guiding them toward conversion points. Executes the entire process through a data-driven, fully integrated 360° strategy.
Behavior Analysis
As the Product Analytics & Insights team, we continuously monitor your website and mobile app performance with advanced analytics tools. By deeply analyzing user behavior, we generate data-driven insights that help implement optimization and improvement processes swiftly.
Data Technology
Leveraging advanced analytics tools like Google Analytics, Adjust, Mixpanel, Amplitude, and Power BI, we aim for measurable and sustainable success. Our goal is to continuously optimize the performance of your digital products and support long-term growth through data-backed, meaningful decisions.
Transparent Reporting
Through regular reporting and interactive dashboards, we provide clear and accessible data to all business units. Our data-driven strategic recommendations support your company’s growth and help you reach your goals faster.
Conversion Journey
Using cohort, funnel, and retention metrics—combined with predictive analytics and machine learning—we transform data into actionable, future-ready decisions.
A/B Testing & Optimization
We evaluate site and app performance using A/B testing, segment analysis, and multivariate testing to drive strategic optimizations that increase conversions. With evolving performance metrics and platform flexibility (Akinon, Ticimax, Tsoft, Shopify, İkas, etc.), we act fast and improve outcomes efficiently.
Success Stories
Content & Collaborations
Develop digital marketing areas with content planning, social media strategies, and collaborations (influencer marketing, media partnerships, etc.). We increase brand awareness and enable brands to establish more effective connections with their target audience.
Insights & Optimization
We measure the impact of our communications through brand awareness analyses and performance reporting. By acting on feedback, we enhance digital presence and continuously refine our strategies to deliver better results.
Creative Solutions
We increase brands' digital visibility with effective communication strategies and enable them to build meaningful relationships with their communities. In creative work, we make brands' voices heard and enable them to stand out with creative content and strengthen their position in the industry.
Brand Strategy
Our MarCom team delivers strategic and creative solutions to help brands establish a strong presence in the digital world. We adopt a holistic approach to reach target audiences and increase brand awareness. By developing persona strategies and building consistent brand identities, we help brands connect meaningfully and strengthen their market position.
Here’s how it works
1. Discover & Analysis
We begin with a detailed brief and audit. We identify challenges and uncover opportunities through deep analysis.
2. Strategize & Target
We build a roadmap grounded in data and business goals. Then, we design the right solutions — from creative to technical.
3. Execute & Optimization
We bring strategies to life and keep improving. From launch to optimization, we focus on measurable impact.