In a highly competitive sportswear landscape, SuperStep set out to increase conversion value and acquire more high-value users. Partnering with AnalyticaHouse, the brand restructured its digital marketing strategy using Google’s AI-powered tools—and achieved outstanding results.

 The Challenge

SuperStep wanted to acquire new customers and re-engage lost users more effectively. Traditional campaign structures lacked the precision and value segmentation required to drive higher ROI and user quality.

 What We Did

1. New Customer Acquisition (HV) in Performance Max:
We activated the high-value NCA feature to focus on attracting new users with higher potential lifetime value. This allowed the campaigns to go beyond quantity and target quality.

2. Search & PMax Synergy:
We combined broad match search campaigns with Performance Max to maximize visibility and reach. The structure enabled smarter bidding across intent levels.

3. Strategic Execution with AnalyticaHouse:
From targeting to creative, the entire campaign strategy was redesigned by AnalyticaHouse. The team applied Google’s best practices to optimize structure, bidding, and messaging.

Results

+166% Conversions:
Well-structured campaigns resulted in 2.5x more total conversions.

+196% Conversion Value:
The quality of conversions improved significantly, driving nearly double the total revenue.

+33% New Customers:
Thanks to the NCA strategy, the brand attracted 33% more new customers.

With the right strategy, AI-powered campaigns don’t just increase reach—they amplify value. SuperStep’s success is proof that Performance Max and machine learning can help brands scale growth with impact.