AnalyticaHouse

55% Organic Growth in 6 Months: Ata Yatırım SEO Case Study

SEO & ASO
55% Organic Growth in 6 Months: Ata Yatırım SEO Case Study

In a landscape where the financial sector faces intense competition and strict regulatory pressure, we achieved a 55% increase in organic traffic in just six months through a data-driven SEO strategy designed for Ata Yatırım.
By combining technical SEO improvements, search-intent-aligned content optimization, and a strong internal linking structure, we delivered sustainable growth in both visibility and qualified organic traffic.

Starting Point: Technical and Strategic SEO Audit

Before initiating the SEO efforts, we conducted a comprehensive technical and strategic pre-analysis of Ata Yatırım’s website. The objective of this phase was not only to identify existing issues, but also to establish a sustainable SEO roadmap capable of supporting long-term growth.

Some of the key initial analyses were grouped under the following areas:

Technical Infrastructure and Crawl Analysis

To understand how the website is perceived and crawled by search engines:

  • A sitemap analysis was conducted to distinguish indexable URLs from unnecessary ones.
  • robots.txt analysis ensured crawl permissions and restrictions were correctly configured.
  • Canonical analysis identified potential duplicate content issues and signal dilution.
  • Monthly technical crawl audits were planned to monitor site health on an ongoing basis.
  • A detailed crawl budget analysis examined how Googlebot allocated its resources across the site.

These analyses became critical reference points for improving indexing efficiency—an especially important factor in the finance sector.

Structured Data and HTML Optimizations

To help search engines better understand content context and hierarchy:

  • ProductGroup structured data was implemented to strengthen SERP visibility for financial product and service pages.
  • HowTo structured data enhanced the rich result potential of informational content.
  • Page structures were revised according to Semantic HTML principles, reinforcing content-meaning relationships.
  • An llm.txt file was created to define content access and usage guidelines for search engines and next-generation AI-based models.
  • These efforts not only strengthened technical SEO foundations but also established an AI-ready, future-proof site architecture.

Content, Category, and User Intent Analysis

Beyond technical foundations, in-depth content analyses were also carried out:

  • Keyword research identified high-potential queries that were previously underutilized.
  • Competitor analysis examined content structures and strategies of leading players in the sector.
  • SEO- and UX-focused optimization recommendations were developed for category pages.
  • FAQ and PAA (People Also Ask) content expansions were planned to capture additional SERP real estate.
  • A blog content production strategy was built around strategically selected topics to support long-term visibility.
  • The primary focus at this stage was not only ranking gains, but matching the right user with the right content at the right time.

Continuity and Measurement Approach

SEO was approached as a continuous, measurable process rather than a one-time effort. Therefore:

  • Monthly crawl analyses were used to continuously monitor technical performance.
  • Rapid action plans were created for identified issues.
  • The impact of each improvement on organic visibility was consistently measured and reported.
This multi-layered initial analysis laid a solid foundation for Ata Yatırım’s SEO strategy and became one of the most critical building blocks behind the subsequent six-month growth.

Organic Traffic Growth

Over the last six months, Google Search Console data shows a 12% increase in organic clicks, a 71% increase in impressions, and a 9% improvement in average position, demonstrating strong, measurable, and sustainable SEO performance growth.


According to Ahrefs data, organic traffic increased by approximately 45% between July and December, reaching 1.33 million in December 2025, demonstrating strong and sustained growth.


According to Ahrefs data, the number of keywords ranking in the top 10 increased by approximately 30%, reaching 23,814, while top 3 rankings grew by 25%+ to 3,446 between July and December, indicating a clear improvement in overall ranking strength.

These results on the AI visibility front clearly demonstrate the direct impact of our AI-focused content and structural optimizations. As a result, we secured 53 new citations in ChatGPT, 84 in Perplexity, and 20 in Copilot, with a large number of pages being referenced across generative AI responses.

When the data is evaluated holistically, the combination of technical SEO, content optimization, and AI-focused initiatives implemented in a highly competitive and heavily regulated financial landscape resulted in approximately 50% sustainable growth in total organic traffic.

Taken together—enhanced visibility, stronger first-page and top-3 rankings, increased referencing across generative AI platforms, and consistent traffic growth—this performance indicates not a short-term spike, but a scalable and long-term SEO success.

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