Corendon Airlines Dynamic Sitelink Automation for PPC Efficiency Boost

Corendon Airlines wanted to raise ad relevance across markets and lower costs, but manual workflows couldn’t keep pace with shifting user behaviors. At AnalyticaHouse, we built a Python-based scraper tied to Google Monitoring Travel Trends and integrated it with Google Ads via Sheets to serve market-specific sitelinks in real time.

Our Objectives

• Improve ad relevance and engagement in each market

• Increase click-through rates (CTR)

• Reduce cost per conversion (CPC)

Challenge

Unsustainable Manual Operations
Corendon needed to adapt quickly to dynamic travel demand data across the UK, Austria, and Denmark. Traditional manual updates couldn’t scale or react fast enough to maintain relevance and cost efficiency.

Our Solution

1. Dynamic Sitelink Integration
   Developed a custom Python scraper to pull city-level demand data from Google Monitoring Travel Trends.

2. Automated Campaign Sync
   Connected Google Sheets to the Google Ads API, generating and updating sitelinks automatically based on fresh data.

3. Localized Optimization
   Deployed dynamically tailored ads in the UK, Austria, and Denmark, each calibrated to local demand patterns.

Results

• CTR +12.8% in Denmark
  Lifted from 13.36% to 15.07%.

• Conversion Rate +89% in Austria
  Improved from 2.01% to 3.80%.

• Cost per Conversion –45.5% in the UK
  Reduced from €3.53 to €1.92.