The Story of Organic Growth with hummel: +32% Traffic, +21% Clicks, +30% Top-10 Keywords

With a legacy that has spanned nearly a century in the world of sports, hummel celebrates those who live, share, and find joy in the rhythm of lifelong movement. As part of its digital growth mission, hummel has prioritized SEO to strengthen its online presence—particularly through hummel.com.tr—and the results speak for themselves.

The Goal

Our objective was to enhance hummel’s organic performance by increasing visibility on high-intent keywords. We aimed to make hummel.com.tr more discoverable for relevant searches, thereby driving higher-quality traffic and improving organic conversion potential.

The Challenge: Low Visibility Despite Technical Clean-Up

Although previous technical optimizations had addressed many underlying issues, the site was still underperforming in terms of organic visibility. As a result, hummel.com.tr struggled to attract traffic from key search queries relevant to its industry—especially in competitive segments like sportswear and footwear.

Our Strategy

1. High-Quality Content Creation & Category Optimization
We produced SEO-focused, user-intent-aligned content for the category pages, carefully crafted in hummel’s brand voice. This helped ensure that the site spoke both to search engines and to the needs of real users.

2. Product Naming Optimization
We updated product titles and descriptions across category and product detail pages, aligning them with target keywords to better signal relevance to search engines.

3. Ongoing Technical Optimization
We conducted regular SEO audits and resolved recurring technical issues. Improvements in site crawlability and indexation contributed directly to stronger organic performance.

The Results

Our strategy delivered measurable and impactful outcomes, showing that hummel’s digital growth strategy was built on solid foundations:

• +21% Increase in Organic Clicks
  Compared to the previous 6-month period, clicks from search engines increased by 21%.

• +32% Increase in Organic Traffic
  Total organic sessions to the website grew by 32%, reflecting not only better visibility but improved user engagement.

• +30% More Keywords Ranked in the Top 10
  The number of keywords ranking on the first page of Google increased by 30%—a clear sign of SEO success in a highly competitive market.

Conclusion: hummel is Playing to Win in the Digital Arena

SEO is not just about fixing technical issues. As the hummel case shows, combining strategic content, keyword intent alignment, and continuous optimization delivers real, sustainable growth.

At AnalyticaHouse, our collaboration with hummel has proven how smart SEO investment translates into tangible brand visibility and digital success.