May 14, 2025 91 reads

What are Backlink Strategies? Alternative Methods

What Are Backlink Strategies? Alternative MethodsBacklink strategies are one of the most important factors in search engine optimization (SEO) efforts. To increase your website's authority and rank higher in search results, it's essential to define the right backlink strategies. Search engines use links pointing to a site as signals of that site's trustworthiness and value. Therefore, backlinks from high-quality and relevant sites can directly impact your rankings. Link building isn't just about gaining links; it should be planned, measured, and analyzed properly. In this article, you'll learn about the most effective backlink strategies in detail and clearly see the steps you need to take to boost your site's SEO performance. Backlink strategies are not only for SEO experts but are also fundamental knowledge for anyone involved in digital marketing. With the right backlink strategies, not only can your rankings improve, but you can also achieve more organic traffic, higher conversion rates, and increased brand awareness.What is a backlink and why is it important? A backlink is a link from another website to your site. Search engines evaluate backlinks as indicators of trust and authority. The more high-quality and relevant backlinks you receive, the better your site can rank in search results. Additionally, backlinks help attract new users to your site.What is the difference between dofollow and nofollow backlinks?A dofollow backlink allows search engines to follow the link and increase your site’s authority. A nofollow backlink, on the other hand, provides a link but sends a signal to search engines not to pass authority. Both types are important for SEO. Nofollow links are valuable for driving traffic and increasing brand visibility. Natural Ways to Earn Backlinks (Editorial Backlinks, Organic Link Building)Earning backlinks naturally forms the foundation of long-term SEO success. Search engines value organically earned backlinks more because they are not manipulative. For this, it's crucial to create high-quality, informative, and shareable content. Blog posts, infographics, guides, and articles with statistics are often shared and referenced by others. For example, a content piece like “10 Strategies to Increase Conversion Rates in E-Commerce” is likely to be cited on industry blogs. Such content can also appear on social media and news sites. Additionally, producing content related to discussions or trending topics in your industry increases the chance of earning backlinks. These editorial backlinks are acquired without directly asking for a link and are among the most trustworthy link types. The value of the content is the cornerstone of natural backlink strategies.Building Backlinks Through Guest Posting (Guest Posts, Blog Sharing)Guest posting is one of the most effective ways to engage directly with your target audience and gain high-quality backlinks. By contributing content to other sites, you showcase your expertise and include links to your site using relevant keywords. Especially when featured on high-authority blogs related to your industry, your credibility with Google improves. When submitting content to these sites, it's important to place links naturally within the content to avoid triggering spam filters. Guest posting is also very effective in increasing brand awareness. Keyword optimization and content quality should be prioritized in such posts. Low-quality articles created just for backlink purposes can harm your website's reputation. The success of guest posting lies in the formula: high-quality content + the right publishing platform.Getting Backlinks Through Broken Link BuildingBroken link building is a lesser-known but highly effective SEO strategy. It involves identifying broken (404 error) links on other sites and suggesting your own content as a replacement. This not only helps the site owner but also earns you a valuable backlink. For instance, if a “2025 SEO Guide” link on a digital marketing blog is broken and you have an up-to-date version, you can contact the site admin and suggest the replacement. To apply this strategy, first analyze competitors' backlink profiles. Tools like Ahrefs, Semrush, or Broken Link Checker can help detect broken links. Then, either create similar content on your own site or adapt existing content. Reach out to site owners with polite, brief emails like “This link is broken—here's an alternative you could use.” This approach not only earns backlinks but also builds trust in your industry.Creating Strategy Through Competitor Backlink AnalysisBacklink strategies based on competitor analysis save time and help you discover high-potential linking sources. Using tools like Ahrefs, Semrush, or Moz, you can thoroughly analyze where your competitors are getting their backlinks. This includes seeing which pages they are linked from, what parts of their content attract links, and how they use anchor texts. This information serves as a roadmap for you. If your competitor got a backlink from a university site, you might pursue a similar collaboration. Additionally, categorizing the linking pages and identifying content gaps on your own site based on this analysis can guide your content creation. For example, if your competitor receives backlinks for an article about “Cart Abandonment Rates in E-Commerce,” you can create similar or better content to reach those sources. This method helps you optimize your backlink strategy based on data, not just assumptions. Studying competitors isn't just for learning—it's for identifying opportunities.Getting Backlinks Through Forums and Community Sites (Reddit, Quora, Ekşi Sözlük, etc.)Forums and community sites allow direct communication with your target audience while also offering backlink opportunities. Actively contributing to these platforms and providing valuable input under relevant topics increases both traffic and SEO benefits. While links from Reddit, Quora, Stack Overflow, Ekşi Sözlük, and similar platforms are usually “nofollow,” they are still important for organic traffic. Google can also consider nofollow links as ranking signals. The key here is to avoid spammy behavior. Don’t join a forum just to drop a link—provide meaningful insights first, then direct users to your content. For instance, if someone asks, “How do I do SEO for an e-commerce site?” you can briefly explain and then link to your detailed guide. This builds both click-through rates and trust. This strategy is also effective for showcasing your expertise.Things to Consider When Getting Backlinks (Backlink Quality, Dofollow-Nofollow Balance)One of the most common mistakes when building backlinks is focusing solely on quantity. However, quality always outweighs quantity. Backlinks from irrelevant, low-quality, or spammy sites can lead to penalties from Google. Therefore, the domain authority of the linking site, its relevance to your industry, and its overall trustworthiness should always be checked. Also, the link should be integrated naturally within the content for both user experience and algorithmic reasons. Maintaining a healthy balance of dofollow and nofollow links is critical for a natural backlink profile. If all your links are dofollow, it might appear manipulative. Nofollow links also send signals to search engines, so they shouldn’t be ignored. SEO experts generally recommend a 70% dofollow - 30% nofollow ratio. Even nofollow links from trusted sources like Wikipedia and Reddit can boost your authority. Remember, building quality backlinks is a long-term strategy and should form a natural profile over time.The Impact of Backlink Strategies on SEO Performance and Measurement (Backlink ROI, Impact Analysis)To understand the impact of backlink strategies on your SEO performance, you need to conduct regular measurements. The most effective way to determine if a backlink is working is to analyze ranking changes, increases in organic traffic, and conversion rates after receiving the link. With tools like Google Search Console, Ahrefs, and Semrush, you can track which pages are getting more links and which keywords are rising. You should also analyze user behavior from referral traffic. Measuring backlink ROI helps you identify which sources are most valuable. For instance, if a backlink from a highly relevant industry blog improves your conversion rate, it makes sense to target similar sources. Backlinks influence not only rankings but also metrics like sales, email signups, and page views. So instead of asking, “How many backlinks did I get?” you should ask, “What results did they bring?” This mindset helps optimize your strategy and use resources more efficiently.

May 8, 2025 291 reads

What is Google Gemini? How is it used?

Google Gemini, gelişmiş yapay zekâ tabanlı bir dil modeli olarak kullanıcılarına doğal dilde yanıtlar üretme, görselleri analiz etme ve metin, görsel, ses gibi farklı türdeki verilerle etkileşime girme olanağı sunar, teknoloji meraklıları ve profesyoneller için çok yönlü çözümler sağlar. Geliştiricilerden içerik üreticilerine, kurumsal ekiplerden bireysel kullanıcıya kadar geniş bir yelpazeye hitap eden Google Gemini, Google ekosistemiyle tam uyum içinde çalışarak üretkenliği artırmayı hedefler.Google Gemini Nedir?Google Gemini, Google tarafından geliştirilen ve 2023'te duyurulan bir yapay zekâ modelidir. Gemini, ChatGPT benzeri büyük dil modellerine (LLM) rakip olacak şekilde tasarlanmıştır ancak onu öne çıkaran en büyük fark, multimodal (çok modlu) yapısıdır. Bu yapı sayesinde sadece metin değil, aynı zamanda görsel, ses ve video gibi farklı veri türlerini de anlayabilir ve bu veriler arasında bağ kurabilir. Gemini, temelinde doğal dil işleme (NLP) yeteneği üzerine kurulmuş olsa da, bunun çok ötesine geçerek kod yazımı, belge oluşturma, görsel analiz, kullanıcı etkileşimi gibi karmaşık görevleri de başarıyla yerine getirebilir. Google Gemini, önce Bard adıyla tanıtılmış; daha sonra ise bu gelişmiş modellerin “Gemini 1”, “Gemini 1.5” gibi versiyonları kullanıcıya sunulmuştur. Bu modellerin arkasında bulunan altyapı, Google’ın sunduğu TPU v5p donanımı ile çalışır. Bu sayede saniyeler içinde devasa veri kümeleri üzerinde analiz yapılabilir. Gemini, Google’ın diğer ürünleriyle entegre çalışarak Gmail, Google Docs, Google Sheets gibi araçlarda üretkenliği otomatikleştirme olanağı sağlar. Özellikle iş dünyasında, veri analizinden içerik oluşturma süreçlerine kadar birçok alanda dönüşüm yaratmaktadır.Google Gemini Özellikleri Nelerdir?Google Gemini, çok modlu yapay zekâ teknolojisi sayesinde yalnızca metin değil; görsel, ses ve video gibi farklı veri türleriyle de çalışabilir. Gelişmiş doğal dil işleme yeteneğiyle kullanıcıların sorularını bağlam içinde anlayabilir. Kod yazma ve hata ayıklama konusunda destek sunar. Google ürünleriyle (Gmail, Docs, Sheets vb.) entegre çalışarak iş akışlarını otomatikleştirebilir. Ayrıca görsel tanıma, sunum hazırlama ve çok dilli içerik üretimi gibi geniş bir kullanım yelpazesi vardır. Bu özellikleriyle Gemini, hem bireysel kullanıcılar hem de profesyonel ekipler için güçlü bir yardımcıdır.Gelişmiş Doğal Dil İşleme YeteneğiGemini'nin en güçlü yönlerinden biri, karmaşık soruları anlayıp detaylı ve bağlama uygun yanıtlar verebilme becerisidir. Bu yetenek, özellikle teknik, hukuki, akademik gibi alanlarda bilgiye dayalı çıktılar üretmesi gereken kullanıcılar için büyük avantaj sağlar. Diğer dil modellerine göre bağlamı daha doğru kavrayabilir, önceki konuşmaları hatırlayabilir ve konular arası geçişlerde tutarlılığı koruyabilir. Örneğin bir kullanıcı “önceki mesajımdaki Excel tablosunu analiz et” dediğinde, Gemini bu bağlamı anlayarak doğru cevabı verebilir. Ayrıca Türkçe dahil birçok dili desteklemesi, çok dilli kullanıcılar için büyük bir artıdır. Hem konuşma diline yakın hem de akademik dile uygun cevaplar üretmesiyle farklı hedef kitlelere hitap eder. 2024 yılı itibariyle yapılan kullanıcı testlerinde, Gemini 1.5 modeli, MMLU (Massive Multitask Language Understanding) testlerinde GPT-4 seviyesine yakın skorlar elde etmiştir. Bu da onun eğitim, araştırma ve iş hayatındaki başarısını gösterir niteliktedir.Çok Modlu (Multimodal) Çalışma KapasitesiGemini sadece yazılı metinlerle sınırlı kalmaz; görselleri analiz edebilir, videoları özetleyebilir, sesli verileri metne dönüştürebilir ve tüm bu verilerle birlikte çalışabilir. Bu çok modlu yaklaşım sayesinde örneğin bir kullanıcı bir tablo görseli yüklediğinde Gemini, o tabloyu okuyabilir, analiz edebilir ve özetini çıkartabilir. Aynı şekilde bir grafik dosyası hakkında kullanıcıdan gelen sorulara grafik üzerinden cevap üretebilir. Bu özellik, eğitim, içerik üretimi, araştırma ve kurumsal sunum hazırlıkları gibi birçok farklı kullanım alanı için güçlü bir araç sağlar. Google'ın multimodal yetenekleri, özellikle görsel veri ile çalışılan alanlarda rakiplerinin önüne geçmesini sağlar. Bu, Gemini’nin ChatGPT gibi metin odaklı modellere kıyasla daha kapsamlı bir deneyim sunduğunun göstergesidir.Google Gemini Nasıl Kullanılır?Google Gemini, günlük işlerinizi kolaylaştırmak ve profesyonel süreçleri otomatikleştirmek için çok sayıda kullanım alanı sunar. Özellikle yazılım geliştirme, içerik üretimi, veri analizi ve sunum hazırlama gibi alanlarda ciddi zaman tasarrufu sağlar. Sunduğu bu imkanlar sayesinde, farklı sektörlerden kullanıcılar Google Gemini'yi asistan olarak kullanabilir. İçerik üretiminde brief oluşturma, metin redaksiyonu, teknik doküman çevirisi gibi görevleri üstlenebilir. İş zekâsı tarafında ise veri setlerini yorumlayarak özet çıkarabilir ya da görsel içerikleri analiz ederek sunum içeriği oluşturabilir. Aynı zamanda farklı medya türleri arasında geçiş yapabilme yeteneği, kullanıcıların metin, ses ve görsel üzerinde senkronize çalışmalarına imkân tanır. Bu da onu, sadece bir sohbet botu değil; kapsamlı bir üretkenlik platformu hâline getirir.Kod Yazma ve Programlama YardımıGemini, Python, JavaScript, HTML, CSS, Java gibi pek çok popüler programlama dilinde kod yazabilir. Kullanıcıdan gelen teknik brieflere göre işlevsel fonksiyonlar üretir, hata ayıklama yapar ve kodu adım adım açıklar. Ayrıca bir kod bloğunu optimize edebilir veya yeniden yazabilir. Bu özellik, özellikle junior geliştiriciler ve teknik ekipler için zaman kazandırır.SEO Uyumlu İçerik ÜretimiSEO uyumlu blog yazısı, meta açıklaması, ürün açıklaması veya sosyal medya postu hazırlamak için Gemini etkili bir çözümdür. Anahtar kelime yoğunluğu, başlık hiyerarşisi (H1-H3), okunabilirlik gibi SEO kriterlerini dikkate alarak içerik briefleri oluştururarak SEO uyumlu olacak şekilde detaylı içerikler üretir. Bu özellik sayesinde dijital pazarlama uzmanları içerik planlarını hızla oluşturabilir. Veri Analizi ve RaporlamaExcel veya Google Sheets dosyaları ile entegre çalışan Gemini, bu verileri analiz edip yorumlayabilir. Grafiksel özetler, trend analizleri veya KPI raporları oluşturabilir. Örneğin satış verilerini yüklediğinizde “Son 3 ayın en çok satan ürünleri nelerdir?” gibi soruları net şekilde cevaplar. Bu noktada veri analizi ve raporlama sürecinde kullanıcılara büyük kolaylık sağlayabilir.Görsel, Ses ve Metin Tabanlı Görevler Arasında EtkileşimGoogle Gemini’nin en dikkat çeken özelliklerinden biri, metinle sınırlı kalmayan çok modlu (multimodal) etkileşim yeteneğidir. Bu özellik sayesinde kullanıcılar yalnızca yazı yazarak değil; aynı zamanda görsel yükleyerek veya sesli komut vererek de etkileşimde bulunabilir. Örneğin bir kullanıcı, bir tablo görseli yüklediğinde Gemini bu tabloyu analiz edebilir, özet çıkarabilir ya da istenen formatta yeniden düzenleyebilir. Aynı şekilde sesli bir dosya metne dönüştürülebilir ya da metne dayalı bir sesli yanıt oluşturulabilir. Onun dışında Gemini, doğru prompt verildiğinde istediğiniz şekilde görseller, infografikler oluşturabilir. Farklı veri türleri arasında geçiş yapabilme becerisi, özellikle sunum hazırlığı, eğitim içerikleri üretimi ve içerik erişilebilirliği açısından büyük kolaylık sağlar.Google Gemini Nerelerde Kullanılıyor?Google Gemini, özellikle Google ekosistemine entegre olduğu için çok çeşitli alanlarda kullanıma uygundur. İş dünyasında belgelerin hazırlanmasından verilerin analizine kadar birçok işlevde aktif rol oynar. Kişisel kullanımda ise e-posta yanıtı oluşturma, günlük plan yapma veya araştırma özetleme gibi görevleri başarıyla yerine getirir. Google Workspace ile tam uyum içinde çalışan Gemini, kurumlar için üretkenliği artıran bir destek aracı olurken bireyler için de zaman kazandıran bir asistan görevi üstlenir. Ayrıca mobil cihazlar, bulut tabanlı altyapılar ve yazılım geliştirme ortamlarında da aktif biçimde çalışır. Android ve Pixel cihazlarda entegre edilen Gemini, kullanıcıların telefon üzerinden bile verimli çalışmasını sağlar. Geliştiriciler için sunulan API ve Vertex AI entegrasyonu sayesinde özel uygulamalar geliştirilebilir. Bu da Gemini’nin sadece bireysel değil; kurumsal ve geliştirici tarafında da büyük bir potansiyele sahip olduğunu gösterir.Google Gemini ve Rakipleri: ChatGPT, Claude, Perplexity KarşılaştırmasıÖzellikler / Modeller Google Gemini (Advanced) ChatGPT (GPT-4) Claude (v2 / v3)  Perplexity AIMultimodal Destek Var (metin, görsel, ses)Var (Plus plan ile) Sınırlı (v3 ile gelişti)Yok (metin tabanlı)Uzun Bağlam Penceresi 1 milyon token'e kadar128k token 200k+ token 25k token civarı Google Entegrasyonu Docs, Gmail, Sheets vb. YokYokYokKod Yazma Yeteneği Gelişmiş Çok güçlüHızlı ama sınırlı Basit sorgulara uygunGüncel Web Erişimi Sürümüne göre mevcut Mevcut (Browsing mode) KısıtlıGerçek zamanlı Dil Desteği40+ dil, Türkçe dahil50+ dil, Türkçe dahil10+ dil, sınırlı bağlam desteğiİngilizce ağırlıklıFiyatlandırma19,99 $ / ay (Google One ile)20 $ / ay (ChatGPT Plus)17 $ /ay (Pro)100 $ / ay (Max)20 $/month (Pro)Ücretsiz Versiyon Var Mı?EvetEvetEvetEvetYapay zekâ alanında kullanıcı deneyimini dönüştüren modeller arasında Google Gemini, ChatGPT, Claude ve Perplexity öne çıkan seçeneklerdir. Google Gemini; multimodal yapısı, uzun bağlam penceresi ve Google ürünleriyle entegrasyonuyla fark yaratırken, ChatGPT özellikle metin üretimi ve teknik açıklamalarda derinlemesine bilgi sunan bir model olarak konumlanmaktadır. Claude, güvenlik ve etik odaklı yapısıyla dikkat çekerken, Perplexity, gerçek zamanlı web taraması ve hızlı kaynak referanslamasıyla bilgiye ulaşma konusunda avantaj sağlar. Ancak Perplexity’nin görsel ve ses destekli multimodal yetenekleri henüz sınırlıdır. Farklı kullanım amaçlarına göre modellerin güçlü yönleri değişkenlik gösterse de, Google Gemini üretkenlik, entegrasyon ve medya türleri arası geçişte üstünlük sağlarken ChatGPT doğal dil üretiminde liderliğini sürdürür. Claude daha çok iş dünyasında güvenli içerik üretimi ve özel kullanım senaryoları için tercih edilirken, Perplexity araştırma odaklı, hızlı cevap isteyen kullanıcılar için öne çıkar. Hangi yapay zekânın tercih edilmesi gerektiği kullanım amacı, platform uyumluluğu, dil desteği ve güvenlik ihtiyaçlarına göre belirlenmelidir.Google Gemini Ücretli Mi?Google Gemini, hem ücretsiz hem de ücretli kullanım seçenekleri sunar. Ücretsiz versiyon, temel sorgular ve basit görevler için uygundur ancak daha gelişmiş analizler, çok modlu işlemler veya geniş belge üretimi gibi işlemler için ücretli sürüm tercih edilmelidir. Gemini Advanced olarak adlandırılan bu paket, kullanıcıya GPT-4 benzeri yetenekler sunar ve daha yüksek bağlam penceresi ile daha uzun içerikleri işleyebilir. Ücretli planlar, Google One abonelik sistemiyle entegre edilmiştir. Örneğin 2 TB Google One planına abone olan kullanıcılar Gemini Advanced’a da erişim sağlayabilir. Bu yapı, kullanıcıya depolama, e-posta avantajları ve AI destekli araçları bir arada sunar. Güncel fiyatlar ülkeden ülkeye değişiklik göstermektedir.Google Gemini Güvenilir Mi?Google Gemini, güvenlik ve gizlilik açısından Google’ın en güncel altyapı standartlarına uygun şekilde geliştirilmiştir. Kullanıcı verileri şeffaf bir şekilde yönetilir ve herhangi bir işlem sırasında açık izin alınmadan bilgi paylaşımı yapılmaz. Ayrıca Gemini, içerik üretimi sırasında kaynak gösterme ve yanlış bilgiye karşı uyarı sistemleriyle donatılmıştır. Örneğin kullanıcı yanlış bir iddia yazdığında, sistem bunu belirleyip daha güvenilir alternatifler sunar. Yapay zekâ teknolojisinde sık karşılaşılan “hallucination” (gerçek dışı bilgi üretme) riski azaltılmış, daha bağlam odaklı sonuçlara odaklanılmıştır. Bu nedenle bireysel kullanıcılar kadar kurumsal işletmeler için de güvenle kullanılabilir bir sistemdir.

May 8, 2025 299 reads

What is Product Snippet (Product Schema) and How to Create It?

Product snippets are structured data formats that make e-commerce pages listed on search engines like Google appear more attractive and informative. These snippets can include information such as price, stock status, rating scores, and product images. When used correctly, they can increase the likelihood that users will choose your site among search results.These snippets are generally created using Schema.org structured data. With schema markup in JSON-LD, Microdata, or RDFa format added to HTML pages, search engines can better understand your content and index it accurately.Steps to Create a Product SnippetSelect Schema.org Structured Data: You need to create an appropriate product snippet using one of the formats: JSON-LD, Microdata, or RDFa. The most comprehensive source for this is schema.org. Support from Google Resources: Google, the most widely used search engine, publicly shares the metrics it approves regarding structured data. Click here for Google’s recommended Product Snippet procedure. Define Basic Information: For high-performing snippets, include key data such as product name, price, stock status, and ratings. Integrate into HTML Page: Optimize your page for search engines by embedding structured data into your HTML. The more dynamic the implementation, the easier your job becomes. Set it up so information is automatically pulled when products are added. Validate with Google Rich Results Test Tool: This tool directly identifies errors and issues in the structured data. Check the functionality of the schema markup using the Google Rich Results Test Tool.< Required HTML and Schema Markup for Product SnippetsOn product pages, the required information that Google wants to retrieve includes “Product Name” and at least one of the following: “review”, “aggregateRating”, or “offers”.Here is an example of a product snippet in JSON-LD format that you can add to your HTML page:script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Product", "name": "Samsung Galaxy S24", "image": "https://example.com/images/samsung-galaxy-s24.jpg", "description": "High-performance next-generation smartphone.", "brand": { "@type": "Brand", "name": "Samsung" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "1500" }, "offers": { "@type": "Offer", "priceCurrency": "TRY", "price": "19999", "availability": "https://schema.org/InStock" } } This code provides search engines like Google with basic product information to generate rich snippet appearances in search results. For Google’s recommended Product Snippet procedure, click here.Where Should You Place Product Snippets?Product Snippets (Product Schema Markup) are usually created in JSON-LD format and added to the website. This is also the recommended method in Google’s documentation. Google’s guideline for placing a product snippet is as follows: JSON LD* (Recommended)JavaScript representation placed in the script tag in the head or body of the HTML page. The markup is not interspersed with visible text. This makes it easier to express nested data items such as the PostalAddress value of a MusicVenue element. MicrodataLike RDFa, it uses HTML tag attributes to name the properties you want to mark as structured data. It is generally used in the body but can also be in the head section. RDFaAn HTML5 extension supporting linked data by providing attributes for HTML elements corresponding to content visible to the user. RDFa is commonly used in both the head and body sections of the HTML page. In summary, you can place your product snippets or structured data in the head or body sections.*Expert Advice: Since HTML is read from top to bottom, placing it in the head section is more readable and robust.How to Check Product Snippets?There are several ways to check a product snippet or structured data in general. We’ll detail these methods below. Google Rich Results Test Tool Dev Tools Inspect Area Source Code Google Rich Results Test ToolThe Google Rich Results Test Tool lets you test whether a page’s structured data qualifies for rich results in Google Search. This tool allows you to see whether specific data types like product data are correctly processed and helps identify errors.You can start the analysis by pasting the URL of the page you want to test or by directly pasting the HTML code into the tool. It lists the structured data types found and explicitly indicates warnings or errors. It also provides a preview of how correctly defined data will appear in Google search results.Steps to test a Product snippet using Google Rich Results: Go to Google Rich Results Test Tool: Visit https://search.google.com/test/rich-results Paste the product page URL you want to check: Or alternatively paste the HTML code directly. Click the "Run Test" button: Google will start analyzing the structured data. Review the test results: Structured data types found on the page (e.g., “Product”) will be listed. Check for errors and warnings: Missing, incorrect, or recommended fields will be clearly displayed. For example, it will warn you if "price" is missing. View the product snippet preview: If the structured data is correct, a sample preview will be shown. Make necessary corrections and retest: After fixing the errors, rerun the test to ensure accuracy. Dev Tools Inspect AreaBrowser developer tools (Dev Tools) are useful to directly see how structured data is integrated into the page. Open the page and right-click, then select “Inspect” to access the HTML structure.In this area, you can directly view structured data in JSON-LD format defined with the script type="application/ld+json" tags. You can check whether necessary fields like product name, price, and stock status are correctly defined.To check Product Snippet via Dev Tools: Open the Devtools Inspect area on the page (F12) Press Control + F in the Elements tab to open the search bar. Search for "application/ld+json" Click the results and copy the code to a text editor to review the snippet. Checking via Source CodeYou can view the source code (Ctrl+U or right-click “View Page Source”) to directly see the placement of structured data in the HTML. This method lets you check both JSON-LD and other structured data formats like Microdata.In the source code, verify whether structured data is correctly defined with appropriate tags and content. It’s important for meeting search engine expectations and ensuring all required fields are complete and up to date.Required Metrics in Product SnippetsGoogle supports the use of structured data so that product pages can be shown as rich snippets in search results. However, to display these snippets correctly and effectively, certain metrics must be used. Below is a table listing the main metrics used in product snippets and their functions: Metric NameRequired?Description (Details) nameRequiredSpecifies the name of the product. Without this metric, a product snippet cannot be created. imageRequiredURL of the product image. Required for image display in the snippet. descriptionNot RequiredProvides a short description of the product. Optional but recommended. skuNot RequiredSpecifies the product’s stock code. Useful for inventory tracking and identification. brandNot RequiredIndicates the brand the product belongs to. Recommended for known brands. offersRequiredContains information such as product price, stock status, and seller. Required for price display in snippets. offers.priceRequired (within offers)Specifies the product’s sale price. offers.priceCurrencyRequired (within offers)Indicates the currency of the price (e.g., TRY, USD). offers.availabilityNot RequiredSpecifies stock status (e.g., InStock, OutOfStock). aggregateRatingNot RequiredShows the average rating based on user reviews. Builds trust. reviewNot RequiredContains user reviews about the product. Important for social proof. gtin / mpnNot RequiredThe product’s global identifier. Especially important for Google Shopping. Product Snippet Applications in Different IndustriesThe use of product snippets in different industries is an important SEO element that directly affects how businesses reach their target audience. Since each industry has unique needs and user expectations, properly structured product snippets ensure better visibility in search engines.For example, while technical features and ratings are prominent in the electronics industry, size and color options come forward in the fashion sector. In the food industry, content details and expiration dates may be critical for users. Therefore, creating a product snippet strategy tailored to each sector improves user experience and increases organic traffic. Electronics: For phones, computers, and other tech products – price, rating, and stock info. Fashion: For clothing and shoes – size, image, color, and stock availability. Food: For grocery items – price, ingredients list, and expiration date. SEO Advantages of Product SnippetsProduct snippets are a type of structured data that enhance SEO performance by making search engine results more eye-catching. These snippets provide critical product information (price, stock status, ratings, etc.) directly in the search results, offering a major advantage for e-commerce sites.When applied correctly, snippets not only increase your site’s click-through rate (CTR) but also boost organic traffic and conversion rates. Product snippets are a crucial part of SEO strategies and a powerful way to stand out in a competitive e-commerce environment.Impact of Snippets on Click-Through Rate (CTR)Rich snippets attract user attention by appearing more visually prominent in organic search results. Pages displaying price, images, and rating information receive more clicks, increasing CTR. When users find key product details directly in search results, the likelihood of clicking on a product of interest increases. In competitive sectors, snippet use can make a noticeable difference in click-through rates.Additionally, the extra information provided by snippets improves relevance for search queries, increasing the time users spend on your page and reducing bounce rates – offering further SEO benefits.How Product Snippets Contribute to Organic TrafficWith better visibility and increased clicks, e-commerce sites can grow their organic traffic. Presenting product details directly improves user experience and can increase sales conversion rates. When users can access info like price, stock status, reviews, and descriptions from search results, they’re guided straight into the buying journey.Moreover, search engines tend to rank pages with high user engagement and click-through rates higher. This helps snippet-using pages attract more organic traffic and boost brand authority in the long run. Properly structured snippets, especially those optimized for Google’s Featured Snippet or other special result formats, can exponentially increase organic reach.

Apr 30, 2025 282 reads

19 SEO Tips to Gain Visibility on Google AI Overview

In today’s digital world, artificial intelligence and Google AI systems play a crucial role in determining how visible content is in search results. To ensure your website appears on Google AI and other AI platforms, your SEO strategies must be correctly optimized. Whether AI systems can accurately understand, crawl, and index your content can directly impact your rankings. Therefore, it's essential to tailor your content not only for human users but also for AI systems. To appear in the Google AI Overview, it’s not just about applying basic SEO techniques; it also requires understanding how AI evaluates your content. In this article, we’ll share 19 effective SEO tips to help boost your visibility across Google AI platforms. With these tips, your content will be easier for AI to understand, faster to index, and more likely to rank higher. Below are key steps to lay the foundation for creating AI-friendly content: - Making your content AI-compatible: What needs to be done for AI systems to crawl and interpret your content efficiently.- Optimizing page structure: The importance of SEO and AI-friendly site design.- Practical tips for content optimization: How to optimize titles, meta descriptions, and body content for Google AI.AI shapes search results by directly crawling and analyzing your web content. Therefore, your content must be fully accessible and optimized to appear in Google AI Overview. We’ve organized SEO tips for Google AI Overview visibility under the following main headings: 1. Robots.txt and Bot Protection Settings 2. HTML Structure and Accessibility Tips 3. Creating Content in HTML 4. Using "Agent-Responsive Design" 5. Enabling Programmatic & Automatic Access via Indexing API and RSS Feeds 6. Creating and Submitting an /llms.txt File 7. NLP Optimization 8. Regularly Publishing & Updating Content to Gain Authority in Your Niche 9. Visibility Checks on AI Platforms 10. Using Structured Data 11. Updating Existing Content 12. Using OpenGraph Tags1. Using the "Allow" Command for AI Platforms in Robots.txtTo allow AI platforms to properly crawl your site content, you must include the "Allow" command for relevant AI platform user-agents in your robots.txt file. This ensures that bots and AI tools can access your site, making your content visible on those platforms. For example, sites like https://darkvisitors.com/agents list user-agents for various AI platforms. Use these resources to identify and allow specific agents in your robots.txt file. Here’s a sample list: User-agent: OAI-SearchBot User-agent: ChatGPT-User User-agent: PerplexityBot User-agent: FirecrawlAgent User-agent: AndiBot User-agent: ExaBot User-agent: PhindBot User-agent: YouBot Allow: / Note: Even if you don't add an explicit "Allow" command, most of these bots will still be permitted unless otherwise specified.2. Avoiding Bot Protection and Access RestrictionsIt’s important to ensure that aggressive bot protection features in services like Cloudflare or AWS WAF are not enabled, so that AI tools and bots can access your website without issues. While such security measures are designed to block malicious bots, they can also prevent AI platforms from accessing the correct data. You need to make sure that the bot protection systems integrated into your site do not impose unnecessary restrictions on AI tools. Making these adjustments will make it easier for AI to interact with your content, ultimately helping improve your rankings. - In Cloudflare or AWS WAF configurations, it’s essential to specify AI user-agents to ensure that these bots can access your site without being blocked by security measures. For example: - In Cloudflare, under bot management, you can define special permissions for AI platforms. - In AWS WAF, you can create custom rules to allow access only for specific user-agents.3. Ensuring a Simple and Modern HTML Flow (Using HTML5)For AI platforms to properly crawl your content, your web page must be built using a modern HTML5 structure. Using HTML5 allows your web page to be understood more accurately by AI systems and search engines in terms of structure. The semantic elements provided by HTML5 clearly define the meaning and structure of your content. This makes it easier for AI to derive accurate interpretations when analyzing your content.article,section,mark,nav,details,summaryHTML5 enables you to group page elements in a meaningful way. Semantic tags like those listed above help present the page structure more clearly to AI. These tags indicate the function of each section on your page, helping AI better understand the organization of your content.4. Using "Agent-Responsive Design""Agent-responsive design" means that the website is optimized for both AI bots and users. This design helps AI bots crawl your page correctly. It ensures that web pages are seamlessly accessible on all devices and browsers. To offer both an AI-friendly and user-friendly experience, it's important to maintain consistent design and navigation across all page types. This way, AI bots can quickly access your page content and ensure accurate rendering. - Mobile Compatibility & Responsive Design: Your website's mobile version must be compatible and optimized to ensure that AI bots can crawl it correctly on mobile devices. - Consistent Navigation: Navigating your webpage should be easy, and switching between content should be quick. This allows AI bots to quickly locate your content.5. Accessibility Features for Page Elements: Using ARIA LabelsAI takes accessibility features into account to better understand the elements on your web page. ARIA labels (Accessible Rich Internet Applications) are HTML tags that explain the functions of the elements on your page to AI, enhancing page accessibility. ARIA labels ensure that page elements, especially dynamic content and interactions, are correctly recognized by AI.6. Displaying JavaScript Generated Content in HTMLFor AI platforms to properly crawl the content, the content on your page should be placed directly in HTML rather than being generated by JavaScript (JS). Content loaded via JavaScript may sometimes be ignored or not crawled properly by AI and bots. Therefore, important content and page elements should be placed directly within the HTML code. - Integrate JavaScript content into HTML as much as possible. - Use techniques like Server-Side Rendering (SSR) or Static Site Generation (SSG) to ensure JavaScript is rendered correctly. - Serve HTML content directly.7. Avoiding "Read More" Buttons on Content Pages"Read More" buttons, often used to improve user experience on content pages, can cause issues in terms of SEO and AI rendering. These buttons can prevent the full content of the page from being crawled, making it harder for AI bots to understand your content. Search engines and AI platforms should be able to quickly crawl and comprehend all the content on your page, so once the page content is complete, it should be fully accessible. Keeping all of your content visible to users will be more effective for SEO and AI-friendly content strategies. Each section of your content should be continuously accessible and should not require any additional clicks for users to view it.8. Not Displaying Content Behind Buttons & InteractionsAI should be able to quickly and accurately access all of the content on your page, but content hidden behind unnecessary interactions can make it difficult for bots to access. To optimize AI accessibility and ensure your content is rendered quickly, it is important to minimize interactions that prevent content from being visible on the page (especially login prompts, pop-ups, and ads). Pop-ups and login prompts can prevent AI from crawling and analyzing the content of your page. These types of interactions may hinder AI bots from fully reviewing the page. AI should be able to access your content in a direct and visible manner. Login screens and pop-ups make it harder for bots to index your content. - Show login prompts not at the top of the page but when needed by the user. - Set pop-ups to only open with user interaction, ensuring AI crawlers can scan the content without being blocked by these windows.9. Providing Programmatic & Automated Access to Content via Indexing API and RSS FeedsIt is important to utilize tools like the Indexing API and RSS feeds for faster and more efficient indexing of your content. These tools allow your web content to be accessed more quickly by search engines and AI platforms, and they enable programmatic, automatic indexing. Using RSS feeds and the Indexing API is particularly helpful for dynamically updated content, as they assist in ensuring your content is crawled instantly and accurately. - RSS Feed: If you regularly publish new articles on your blog, use an RSS feed to automatically notify AI and search engines about each new post. - Indexing API: By using the Indexing API, notify search engines directly about updated content after making changes to your site.10. Keep Page Load Time Ideally Below 1 SecondAI and search engines determine your rankings based on page load speed. A fast-loading page is a critical factor for SEO and facilitates easier access to your content by AI platforms. Page load time has a direct impact on user experience and allows AI to crawl your page quickly. - Your page load time should ideally be less than 1 second. - To increase page speed, use techniques like image optimization, caching, and asynchronous loading. - Image Optimization: Reduce image sizes and use appropriate formats. - Caching: Cache static content to prevent it from reloading repeatedly. - Asynchronous JS Loading: Load JavaScript files asynchronously to improve page speed.11. Purpose and Creation of the /llms.txt FileThe /llms.txt file is a configuration file used to specify which sections and content of your website AI platforms can access. This file works similarly to the robots.txt file but contains more specific permissions and instructions for the AI platform's crawling algorithms. With this file, you can define which pages and content AI bots should focus on. The /llms.txt file allows AI platforms to crawl your content correctly. This file indicates which parts of your website are accessible and which are not. You can refer to the provided link for resources on how to create the /llms.txt file, and you can include it in the root directory. It’s worth noting that John Mueller from Google mentioned that the LLMs.txt file is intended to present the main content without ads and navigation elements, but emphasized that this approach is already achieved with existing content and structured data. He stated that the proposed LLMs.txt file for providing content to AI bots is unnecessary. (Source)12. Increasing the NLP Suitability of Your ContentIncreasing the NLP suitability of your content is an important step for SEO. NLP (Natural Language Processing) affects how search engines understand and evaluate your content. NLP suitability ensures that your content is understood correctly and helps search engines rank your page more accurately. - Keywords and Natural Language: The keywords in your content should flow naturally within the language and be placed meaningfully. This helps NLP algorithms interpret your content correctly.- Avoid Complex Sentence Structures: Long and complex sentences can make it harder for NLP algorithms to understand. It is important to keep sentences clear and understandable.- Make Your Writing Clear, Simple, and Understandable: Meaningful connections and the use of natural language enable your content to perform better in NLP algorithms.- Use Meaningful and Connecting Phrases: Phrases like "because," "therefore," "so," help connect ideas clearly.- Use Question Format: Voice search users typically ask questions. Targeting these questions in your headings can boost voice search traffic. Instead of asking "What are the best SEO strategies?", users are more likely to use natural language, like "How are SEO strategies implemented?" - Present Information Clearly and Concisely: Providing clear information in the first sentence allows users and AI algorithms to quickly understand what they will encounter in the content. If you have a "How-to" heading, you can clarify the content by offering step-by-step information in the first sentence.13. Creating Support, Help, and FAQ Pages to Gain Authority and Increase TrustContent created for support, help, and FAQ pages can be quickly analyzed by Natural Language Processing (NLP) algorithms and indexed correctly. Additionally, these pages have great potential to achieve your conversion goals by providing users with quick and direct answers. - Use clear and direct language: Provide quick and direct answers to users' questions. - Avoid keyword-focused content: NLP algorithms prefer content written in natural language with meaningful sentences. - Include call-to-action (CTA) messages in your content. - Create user-focused and solution-oriented content. For example, on a "Frequently Asked Questions" (FAQ) page for a software company, detailed yet clear and understandable answers can be provided to the most common issues users face. This page will be properly processed by NLP algorithms and allow AI to analyze your content accurately. A sentence like "If you have not solved your issue, contact us" on a software support page makes a direct call to action for users, which can help increase conversion rates.14. Sharing Regular Content and Updating Content to Gain Authority in Your Target IndustrySharing regular content is one of the most effective ways to gain authority in your industry. Search engines and NLP algorithms pay more attention to constantly updated, original, and valuable content. Regular content production keeps your website looking fresh and active, increases your authority, and builds trust with users. NLP algorithms evaluate regularly updated content more and often prioritize it in ranking algorithms. This ensures that your content becomes more visible and is correctly analyzed in natural language. Additionally, producing high-quality and original content encourages other websites in your industry to reference you, which naturally boosts your authority. Regular content production allows you to keep up with industry developments and provide innovative and informative content to users. Thus, while gaining authority, you also optimize your content to be most suitable for AI algorithms. - Create a content calendar: Plan and publish your content regularly according to a content schedule. - Focus on user-centric content: Search engines value content that attracts users' attention and answers their questions. - Offer innovative and valuable content: Not only produce "SEO-friendly" content but also content that provides real value to users, as this will strengthen your authority in the long term.15. Visibility Control on AI PlatformsTo determine whether your content is getting visibility on AI platforms, you need to perform web searches to check if your content is accessible. Seeing whether AI platforms are correctly crawling your site allows you to understand if your SEO strategy is working properly. This process is an important step in understanding which AI platforms are displaying your content and which are not. When searching, you can perform searches using keywords aimed at AI platforms to see if your content is being displayed. If the content appears on the platform and is correctly indexed, you can conclude that the AI is providing an efficient display of your content. - Andisearch.com is a quick tool to see how AI platforms perceive your content. - Firecrawl shows how your page is crawled by AI tools and which sections are accessible. - Theneo and Mintlify tools can be used to make content AI-friendly. 16. Reporting Content Publish & Update DatesUsing schema markup ensures that your content is correctly understood by search engines and AI platforms. Especially for markup types like BlogPosting and Article, it is important to correctly mark dates such as datePublished (publish date) and dateModified (update date). This is necessary to inform search engines whether your content has been updated and when it was originally published. Specifying these dates correctly helps AI and search engines understand your content accurately. Some AI agents track whether content is updated in real time. This is especially important for the dateModified tag. If you want AI to notice changes made to your content, you should update at least 15% of the content. This helps AI evaluate your content as up-to-date. - Rewrite or update a part of your content: This is particularly necessary for old content. For example, adding a new trend or development to an old blog post keeps your content fresh and relevant. - Change 15% of your updated content: This update helps AI notice the changes in your content. Abby Gleason, in her LinkedIn content examining the significant impact of datePublished data on CTR, mentions that Google only takes into account one of either datePublished or dateModified lines. According to her analysis, having both datePublished and dateModified on the page can cause display confusion. I recommend you check her analysis. :)17. Informing Content Detail with Headline TypesWhen marking your content using schema markup, using the correct @type and headline definitions helps ensure that your content is accurately defined. @type: "headline" specifies the headline of your content and is important for SEO optimization because headlines are often crawled by search engines.- @type: "CreativeWork" is commonly used for article, video, blog post, or other creative content types. - headline specifies the content headline and helps search engines quickly understand what your page is about.These types also ensure that your content is compatible with the Passage Indexing algorithm.18. Using OpenGraph TagsThe correct use of OpenGraph tags allows AI bots to crawl and analyze your web page more efficiently. These tags define the page’s meta data, helping AI and social media platforms better understand your content. AI user-agents (AI browser agents) can use these tags to retrieve your content more quickly and accurately, which can improve SEO rankings. - Faster Data Retrieval: Thanks to OpenGraph tags, AI bots can quickly understand the content of your page, which increases the speed of content display. The title and description tags ensure that your content is presented concisely and clearly. - Correct Indexing of Content: OpenGraph tags clearly define the title, description, and visuals on your page, ensuring that your content is indexed correctly. - Collaboration with AI User-Agents: These tags help AI platforms analyze your content more efficiently and support collaboration. - Adding visual content using image tags (og:image) attracts user attention and increases shareability.19. Using Consistent Navigation PatternsHaving a consistent navigation structure allows users to navigate the site more easily. It also enables AI bots to analyze the content and flow of your page more accurately. A clean and intuitive site structure allows AI to index the content properly. AI can correctly predict the order of your content and the flow of the site. To make content more quickly accessible, similar navigation patterns should be used across all pages. This helps AI bots to crawl the site quickly and ensures your content is displayed correctly. - Menus and headings should be clear and consistent. This makes it easier for AI bots to retrieve your content in sequence. - A consistent page structure, particularly with content and categories organized in an orderly manner, helps AI understand the flow of the page. - Sitemap and link structures should also be consistent. AI bots can reach all corners of your site and crawl every page.Thanks to these 19 effective SEO tips, your content can be more easily understood, crawled, and indexed by both users and AI systems. By implementing AI-friendly content strategies, you can increase your visibility on platforms like Google AI Overview and achieve higher rankings in search engine results. Remember, in today’s digital ecosystem, success doesn’t come from simply producing quality content—it also requires presenting that content in a way that AI systems can accurately interpret.

Apr 30, 2025 151 reads

19 SEO Tips to Get Impressions on Google AI Overview

In today’s digital world, artificial intelligence and Google AI systems play an important role in determining the visibility of content in search results. To ensure that your website is visible on Google AI and other artificial intelligence platforms, you need to properly optimize your SEO strategies. The way AI correctly understands, crawls, and indexes your content can directly affect your rankings. Therefore, it is a critical step to make your content suitable not only for human users but also for AI systems.To gain visibility in Google AI Overview, what you need to do requires not only applying basic SEO techniques but also understanding how artificial intelligence evaluates your content. In this article, we will share 19 effective SEO tips to gain more visibility on Google AI platforms.Thanks to these tips, it will be possible to make your content easier to understand for AI, faster to index, and more likely to appear in higher rankings. Below, you will find important steps to lay the foundations of creating AI-friendly content:- Making your content AI-compatible: what needs to be done for AI systems to quickly crawl and understand your content.- Optimizing page structure: the importance of SEO- and AI-compatible site design.- Practical tips for content optimization: how to optimize titles, meta descriptions, and content for Google AI.Artificial intelligence directly crawls and analyzes your web content, shaping search results. Therefore, to gain visibility in Google AI Overview, your content must be fully accessible and optimized.We have gathered SEO tips to gain visibility in Google AI Overview under the following main headings.Robots.txt and Bot Protection SettingsHTML Structure and Accessibility TipsCreating Content in HTMLUsing "Agent-Responsive Design"Providing Programmatic & Automatic Access via Indexing API, RSS FeedsCreating and Submitting a /llms.txt FileNLP OptimizationRegularly Sharing Content & Updating to Gain Authority in the Target IndustryVisibility Check on AI PlatformsUsing Structured DataUpdating Existing ContentUsing OpenGraph TagsIn addition, you can check out our content What is Google AI Overview for more detailed information. 1. Using the "Allow" Command for AI Platforms in Robots.txtFor the content on your website to be crawled properly by AI platforms, you need to add the "Allow" command to your robots.txt file for the user-agents of the relevant AI platforms. This allows bots and AI tools to access your site, enabling your content to be displayed on these platforms.For example, sites like https://darkvisitors.com/agents list the user-agent information of different AI platforms. By using these sources, you can identify the relevant user-agents and grant them special permissions in your robots.txt file. This simple setting helps search engines and other AI systems effectively crawl your website.You can find an example of the command list for this process below.User-agent: OAI-SearchBotUser-agent: ChatGPT-User User-agent: PerplexityBotUser-agent: FirecrawlAgentUser-agent: AndiBotUser-agent: ExaBotUser-agent: PhindBotUser-agent: YouBotAllow: /NOTE: If the Allow command is not added to your robots.txt file, these bots will still be allowed unless otherwise specified.2. No Bot Protection and Access BarriersIt is important that aggressive bot protection features in services like Cloudflare or AWS WAF are not active, so that AI tools and bots can access your website without problems. Although such security measures are designed to block bots, they may prevent AI platforms from accessing the right data.You must ensure that the bot protection systems integrated into your site do not place unnecessary restrictions on AI tools. These adjustments will make it easier for AI to interact with your content and help improve your rankings.In Cloudflare or AWS WAF configurations, it is important to identify AI user-agents and allow these bots to access your site without encountering security barriers. For example:- In Cloudflare, under bot management, special permissions can be defined for AI platforms.- In AWS WAF, custom rules can be created to allow only specific user-agents.3. HTML Structure and Accessibility TipsThe correct use of HTML tags is a critical step in helping AI systems better understand your content. Since HTML tags indicate the hierarchy and meaning of the content, misused or missing tags can mislead AI. For example:- Title Tags (h1, h2, h3): Using headings correctly helps AI understand the main topics and subtopics.- Alt Attributes: Adding descriptive alt text to images enables AI to understand visual content as well.- Semantic HTML: Using elements such as <article>, <section>, <nav> helps both search engines and AI platforms interpret the structure of the page more accurately.Accessibility improvements also make your site both more user-friendly and more AI-compatible. For example, adding ARIA labels ensures that both AI and assistive technologies can correctly interpret your content.4. Creating Content in HTML Instead of JavaScriptIt is very important to create your website’s content directly in HTML instead of JavaScript, so that AI platforms can crawl and index it easily. When content is loaded via JavaScript, it can often be invisible to AI bots or may not be processed correctly.Since HTML content is directly crawlable, it allows AI systems to understand your content more easily and present it more accurately. In particular, Googlebot and similar AI bots are more successful at reading static HTML compared to dynamically loaded content.Instead of producing critical content (text, product information, descriptions) with JavaScript, making it visible directly in HTML will help your rankings.5. Using “Agent-Responsive Design”Agent-Responsive Design means optimizing not only for human users but also for bots and AI systems. Thanks to this design approach, AI tools and bots can access your site more easily, and your content is interpreted more accurately.Just as responsive design adapts to different screen sizes, Agent-Responsive Design provides compatibility for different agents (search engines, AI bots, crawlers). In this way:- AI bots can access simplified and structured versions of your content.- Critical content (title, description, visual information) can be prioritized for AI agents.- Page performance is optimized for both users and bots.6. Providing Programmatic Access with Indexing API and RSS FeedsTo ensure that your content is crawled quickly and systematically by AI tools, you need to provide programmatic access. The most common methods for this are:- Indexing API: An API provided by Google that allows you to notify Google of new or updated content on your website instantly. This enables AI platforms to access fresh content more quickly.- RSS Feeds: By offering your content in RSS format, you allow AI tools and bots to automatically receive updates. This way, your new content can be indexed and displayed more quickly.Programmatic access ensures that your content is indexed correctly and helps AI platforms to scan your website more effectively.7. Creating and Submitting an /llms.txt FileThe /llms.txt file is a configuration file you can add to your website to make it easier for AI systems to access your content. Similar to robots.txt, this file allows AI platforms to find and crawl your site’s data more easily.By including an /llms.txt file in the root directory of your website, you can show which content is accessible for AI systems. This allows you to directly control your site’s relationship with AI bots.Example structure:/llms.txtSitemap: https://example.com/sitemap.xmlAllow: /content/Disallow: /private/With this method, you can both direct AI platforms and improve indexing performance.8. NLP OptimizationTo make your content more AI-friendly, you should optimize it for Natural Language Processing (NLP). NLP helps AI systems understand your content more clearly and semantically.Things to consider for NLP optimization include:- Clear and understandable sentences: Using short and direct sentences helps AI understand your content correctly.- Using synonyms and related terms: Helps AI recognize semantic connections.- Structured writing: Ensuring logical order of paragraphs and topics makes it easier for AI to analyze.NLP optimization both makes your content more understandable for users and allows AI systems to interpret it correctly.9. Regular Content Sharing & Updating to Gain Authority in the Target IndustryRegularly publishing and updating your content is one of the most effective ways to gain authority in your target industry. AI platforms favor up-to-date and frequently updated content because it increases reliability and relevance.- Regular updates: Ensuring that existing content is up-to-date.- Sharing new content: Continuously adding new blog posts, guides, and news articles.- Industry-specific content: Focusing on current trends, problems, and solutions in your sector.By doing this, you both strengthen your authority in your industry and increase the chance for your content to be prioritized by AI systems.10. Visibility Check on AI PlatformsTo check how well your content is indexed and displayed by AI platforms, you need to regularly conduct visibility checks. Tools like Google Search Console help you monitor how your content is crawled and ranked.Additionally, you can check visibility across other AI platforms (ChatGPT, Perplexity, etc.) using different SEO tools. These checks give you the chance to see how your site is perceived by AI and allow you to make improvements when necessary.11. Using Structured DataUsing structured data allows AI systems to better understand your content. By using schema.org markup, you can provide more detailed information to search engines and AI platforms.For example:- Product information- Reviews and ratings- FAQs- RecipesStructured data makes your content more understandable to AI and allows it to be displayed in enriched formats (rich snippets) in search results.12. Updating Existing ContentKeeping your old content up-to-date and optimized is an important factor in maintaining your site’s overall authority. Content that becomes outdated over time can negatively affect your rankings.- Updating statistics and data: Ensuring that the latest information is included.- Adding new subtopics: Expanding old content with new developments.- Correcting broken links: Fixing or updating links that no longer work.Updated content is better evaluated by both search engines and AI platforms, which helps improve your visibility.13. Using OpenGraph TagsOpenGraph tags ensure that your content is displayed correctly when shared on social media and other platforms. These tags also help AI platforms understand your content better.Key OpenGraph tags include:- og:title (Content title)- og:description (Content description)- og:image (Featured image)- og:url (Page URL)By using these tags correctly, you both improve your social media visibility and make your content easier to interpret by AI systems.ConclusionIt is becoming increasingly important to make your website compatible not only with human users but also with AI systems. To gain visibility in Google AI Overview and similar platforms, you must apply the right SEO strategies.In this article, we shared 19 effective SEO tips for becoming more visible on Google AI platforms. These steps will make your content more AI-friendly, help it get indexed more quickly, and increase your chances of achieving higher rankings.For detailed information, you can also check out our article What is Google SEO.

Feb 18, 2025 300 reads

2024 ASO Trends & 2025 ASO Report

2024 ASO Trends & 2025 ASO ReportBased on the ASO experiences of 2024 and the MobileAction Benchmark report, keyword selection, app freshness, in-app engagement, AI-powered personalization, and custom product pages are among the 2025 ASO trends. Although the MobileAction report is based on keyword trends, category insights, and top-ranking apps in the US store, it provides insights applicable across all app store categories. In the content below, we highlight general insights for app categories in light of the MobileAction report.Trending Keywords in App Store Categories in 2024Metadata, still the most important ranking factor for app stores, is created by using keywords that best describe the app and have high popularity. Keywords are critical not only for positioning within an app’s metadata but also for revealing user behavior, preferences, and emerging trends. The MobileAction benchmark analyzed the most frequently used organic keywords across various app categories in the US market. - In the US market, the most frequently used organic keywords in the Gaming category metadata: game, play, world, free, player, features, new In the US market, the most frequently used organic keywords in the Education category metadata: learning, AI, app, language, school In the US market, the most frequently used organic keywords in the Finance category metadata: money, bank, account, investment, payment, credit In the US market, the most frequently used organic keywords in the Entertainment category metadata: subscription, free, TV, video, AI In the US market, the most frequently used organic keywords in the Food & Drink category metadata: online, order, delivery, ordering, recipes, meals, menu In the US market, the most frequently used organic keywords in the Sports category metadata: live, score, football, golf, betting In the US market, the most frequently used organic keywords in the Social Networking category metadata: chat, video, find, connect In the US market, the most frequently used organic keywords in the Health & Fitness category metadata: progress, goal, workout, track, training In the US market, the most frequently used organic keywords in the Productivity category metadata: tasks, notes, AI, subscription, calendar, pdf In the US market, the most frequently used organic keywords in the Travel category metadata: trip, flight, journey, map, taxi, time, location In the US market, the most frequently used organic keywords in the Shopping category metadata: online, shopping, deals, special, brands, delivery In the US market, the most frequently used organic keywords in the Lifestyle category metadata: lifestyle, home, subscription, AI While these keywords provide insight into user habits in the US market, the analysis also highlights the following insights across categories: Gaming category keywords emphasize attracting attention and allowing users to try games without upfront costs. Education category keywords capture users with specific goals such as mastering a new language, succeeding in exams, or expanding knowledge. Finance category keywords emphasize trust. Food & Drink keywords focus on quick access to meals and food preparation. Sports app keywords highlight the experience. Social Networking keywords emphasize creating safe and meaningful connections. Health & Fitness keywords revolve around supportive terms. Travel keywords aim to ensure local, safe, and easy travel. Shopping keywords target fast and reliable delivery. Lifestyle keywords revolve around data security and social interaction. Top-Ranking Apps by Organic Visibility in 2024According to data from MobileAction, the most visible apps across different app store categories were analyzed. In Gaming: app freshness, in-app engagement & app events, seasonal design, competitive gameplay In Education: unique storytelling, app freshness, in-app engagement & app events, ease of use, AI-powered in-app personalized support In Food & Drink: special promotions, loyalty rewards, seamless payment integration, app freshness, personalized user experience In Social Networking: app freshness, in-app events, seamless social account integration, data security In Health & Fitness: personalized experience & personal tracking, free workout plans, nutrition guidance In Finance: flawless money transfer, secure payment methods, simple user interface In Shopping: special offers, fast delivery, weekly discounts & deals, loyalty rewards In Travel: app freshness, brand trust, Google ecosystem integration, in-app engagement, push notifications, localized content In Lifestyle: in-app engagement, simple UI, meaningful connection algorithms In Sports: betting and live predictions for earnings, easy UI, special promotions, updated news sharing, brand awareness These features contributed to apps being ranked as top performers within their respective app store categories. - App freshness - In-app engagement & app events - Personalized experiences / user experience - Loyalty rewards - Special promotions - Simple user interface - Meaningful connection algorithms - In-app events were among the key factors driving app success. The Role of App Freshness in ASO SuccessRegular updates signal to app store algorithms that an app is actively maintained and relevant in search results. They also communicate improvements in user experience, introduction of new features, and adaptation to changing market needs. According to the MobileAction report: Gaming apps: 78,900 updates (game modes, special in-game events) Shopping apps: 35,700 updates (consumer-behavior-driven updates) Social Networking apps: 28,400 updates The timing of app updates is just as critical as their quality. Gaming apps peak in summer (July–August). Shopping apps increase in Q4 (October–December). Top-performing apps are not only frequently updated but strategically updated in line with user demand and industry cycles. By update type: Gaming, Shopping, and Social Networking apps focus on feature updates Medical, Music, and Navigation apps focus on performance improvements Social Networking, Music, and Shopping apps focus on UX & UI improvements Thus, apps maintaining freshness through strategic updates achieve higher app visibility by optimizing conversion rates, boosting user engagement, and receiving better reviews and ratings. The Role of In-App Events in ASO SuccessIn-app events boost visibility by increasing engagement metrics such as reviews, ratings, and time spent in-app. For example, promotional events drive conversions by triggering urgency and FOMO. According to the MobileAction report: Promotional Events: especially active in Shopping, Food & Drink, and Travel apps Live Events & Competitions: common in Gaming, Sports, and Entertainment apps Feature Highlight Events, New Features, UI/UX Improvements: preferred in Social Networking, Productivity, and Medical apps The Role of Custom Product Pages in ASO SuccessCustom Product Pages (CPP) aim to boost install performance by delivering a tailored user experience for specific target audiences, thus driving higher conversion rates—making CPPs a key component of App Store Optimization (ASO). With higher conversion rates, personalized experiences, and audience-specific feature highlights, CPPs remain a strong ASO factor. CPP usage across app categories in 2024: Gaming apps led with 3,360 custom product pages (CPPs focus on competitive advantages). Shopping apps ranked second with 1,155 custom product pages (CPPs highlight seasonal sales, category-specific deals, and limited-time offers). Health & Fitness apps created 1,279 custom product pages (CPPs emphasize weight loss, strength training, mental health, and holistic wellness). Finance and Social Networking apps use CPPs to highlight security features, new functions, and promotional campaigns. SummaryIn summary, for 2024 and 2025, ASO success is expected to focus on app freshness, enhanced engagement, personalized experiences, and audience-specific custom product pages. Keywords in app categories reflect user needs and expectations, supporting metadata optimization while mirroring user behavior. App updates, in-app engagement, personalized experiences, loyalty rewards, special promotions, and simple UIs improve app rankings. Regular and strategic updates increase app visibility. Gaming, Shopping, and Social Networking apps succeed especially during summer and Q4 with timely updates. Promotional events (Shopping, Food & Drink, Travel), live events (Gaming, Sports, Entertainment), and UI/UX improvements (Social Networking, Productivity) boost engagement and visibility. Custom Product Pages (CPP) increase conversion rates by delivering audience-specific experiences. Gaming apps use CPPs most, followed by Shopping and Health & Fitness categories. .