Sezi Yazgan
Jun 2, 2025
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Dec 10, 2025
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5 Ways to Accurately Measure Sales Impact with Google MMM
Google MMM (Marketing Mix Modeling) is one of the most powerful statistical methods for understandin...
Dec 4, 2025
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ChatGPT Shopping Research: An AI-Powered Shopping Assistant
ChatGPT Shopping Research is an AI-powered shopping assistant that accelerates users' shopping resea...
Dec 3, 2025
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Data-Driven Tactics to Build Customer Loyalty After Black Friday
Customer loyalty is the most valuable outcome of the Black Friday period, as short-term traffic and...