What is Google Tag Manager? How to set up GTM?

"When someone asks 'What is Google Tag Manager?', our article aims to answer this more easily by covering details such as how to add GTM codes in panels like WordPress, Ticimax, and T-Soft, and we hope it will be useful for you.

What Is Google Tag Manager (GTM)?

Google Tag Manager is an online tool used to add analytics, marketing, and other code snippets to websites. Often abbreviated as "GTM", it makes it easier for digital marketers and web developers to add and manage code on their sites without editing the source code directly.

Instead of traditional code edits, Google Tag Manager provides a user-friendly interface for adding code snippets. This approach reduces the need for developer intervention and offers a flexible way to manage quick code changes—making GTM a major advantage in any toolkit.

GTM can manage various marketing tags (e.g., Google Analytics, Google Ads, Meta Pixel, Hotjar, Microsoft Clarity, and many more). These tags collect user behavior, conversion, and other analytics data. GTM allows you to add, edit, remove, and manage tags easily, making site management more efficient.

It can also handle A/B tests, targeting, personalization, and other marketing efforts, giving site owners and marketers the flexibility and control to optimize their sites effectively.

In short, Google Tag Manager is a tool that simplifies and centralizes tag management for analytics and marketing, streamlining website management processes.

Why Is Google Tag Manager Important and What Are Its Benefits?

GTM offers many benefits to site owners and analysts:

Easy Code Management: Simplifies adding and updating code snippets via a user-friendly interface, reducing reliance on developers.
Fast Tag Management: Quickly add, edit, remove, or manage analytics and marketing tags (e.g., Google Analytics, Google Ads, Facebook Pixel, Hotjar), speeding up campaign launches and optimizations.
Flexibility & Control: Specify which pages, events, or user segments trigger each tag, enabling personalized strategies and optimized user experiences.
Rapid Testing & Optimization: Supports A/B testing, targeting, and personalization, allowing marketers to test variations and continuously improve site performance.
Data Accuracy & Reliability: Ensures tags fire correctly, reducing configuration errors and increasing data trustworthiness for better decision-making.
Quick Updates: Update tags without changing site code, keeping your site current and secure.
Team Collaboration: Multiple users can work in the same container, with version history and change tracking to support collaborative workflows.

How to Install Google Tag Manager (GTM)?

Follow these steps to set up GTM:

Step 1: Create a GTM Account

Go to https://tagmanager.google.com and sign in.
Click “Create New Account.”
Enter the account name, country, and time zone.
Accept the terms and click “Create.”
Log in to your new GTM account.

Step 2: Create a Container

Within your GTM account, create a container (the workspace for tags, triggers, and variables).
Name it and choose the target platform (Web, iOS, Android).
Click “Create.”

Creating a GTM Container

Step 3: Add Container Code to Your Site

After creating the container, copy the provided code from “Install Google Tag Manager.”
Paste the code immediately above the opening <head> tag on every page of your site.
Save and publish your site changes.

Adding GTM Code to Site

Step 4: Add Tags, Triggers, and Variables

Return to your GTM container.
Use the “Tags” tab to add tags, “Triggers” for firing rules, and “Variables” for dynamic values.
Click “New,” choose the tag type, configure settings, and publish.

Adding Tags in GTM

Step 5: Publish Your Setup

After adding tags, triggers, and variables, save changes and click “Submit” to publish.

How to Install GTM in Ticimax?

To add GTM code in Ticimax:

Step 1: Log in to Ticimax

Go to https://panel.ticimax.com/ and log in.

Step 2: Site Management

In the panel, go to “Site Management” and select your site or create one.

Step 3: Settings

Click “Settings” then “General Settings” > “Digital Marketing.”

GTM in Ticimax Settings

Adding GTM Code in Ticimax

Step 4: Add the GTM Code

Paste the container code into the “Google Tag Manager (GTM) Code” field.
Click “Update.”

Pasting GTM Code in Ticimax

Step 5: Verify on Your Site

Visit any page, view source (right-click > “View Page Source”), and confirm GTM code is present.

Verifying GTM Code on Ticimax Site

How to Install GTM on WordPress?

In your WordPress admin:

Go to “Appearance” > “Theme Editor.”
Select header.php, locate the opening <head>, and paste the GTM code just after it.
Save changes and verify on your site.

GTM Installation in WordPress