List of Things to Consider in Blog Posts

You should definitely take a look at this checklist to increase your organic traffic with blog posts tailored to user search intent. With the 13 tips we’ve compiled for you, you’ll ensure search engines understand your content while offering users a great experience.

One of the most important channels in content marketing is blog writing.

You’re probably familiar with the following advice from SEO experts and content writers:

• “Create content for users, not search engines.”
• “Google always rewards high-quality content.”

With the 13 recommendations we’ll share, your content can earn respect from both search engines and users.

Checklist for Blog Writing

You should carefully review your blog posts. If you want greater visibility and more clicks for a wide range of keywords, certain elements must be considered. Start by checking the fundamentals and then expand your SEO efforts from there.

• Engaging Content Topics
• SEO-Friendly URL Structure
• Create an Author Profile
• Table of Contents
• Catchy & Powerful Titles
• Optimize Your Intro Paragraph
• Content Headings
• Ideal Content Length
• Use of Visuals
• Summarizing Your Content
• The Power of Internal Linking
• Structured Data Markups
• Display of Related Content

1. Engaging Content Topics

Your blog topics should be engaging for your target audience. When you cover what they’re curious about, they’ll pay more attention to your content and website.

Ways to identify engaging topics:

• Review your site search terms and landing pages via Google Analytics.
• Ask your sales and marketing teams which questions they frequently receive.
• Listen to discussions on social media about your industry.

You can use these methods or analyze top-performing pages of competitors with tools like Ahrefs to identify the types of content your audience prefers.

2. SEO-Friendly URL Structure

We recommend using a simple, short, and memorable SEO-friendly URL for every page on your website.

Using dates or long strings in URLs can make them difficult to remember and may negatively affect server response time during crawling.

❌ Not Recommended: “https://www.example.com/index.php?id_sezione=360&sid=0108mb202233ah4234”

✅ Recommended: “https://www.example.com/seo”

An SEO-friendly URL gives both users and search engines a quick clue about the page’s content. Also, remember that uppercase and lowercase letters in URLs are treated as separate pages by Google.

3. Create an Author Profile

Having an author profile for your blog posts is important for E-A-T (Expertise, Authoritativeness, Trustworthiness). Google may use this to evaluate content quality.

Listing the author’s name and linking to their profile allows users to easily explore more content by the same writer. For YMYL (Your Money Your Life) topics, author profiles help build credibility.

4. Table of Contents

We recommend adding a table of contents to your blog post, ideally at the top, left, or right of the article.

This helps users and search engine bots quickly understand and navigate the content structure.

For WordPress sites, you can use plugins like TOC to add a table of contents. Check plugin reviews and download numbers before installation.

Tables of contents can also lead to rich results in Google SERPs by showing sitelink text under the main result.

5. Catchy & Powerful Titles

Your meta titles (page titles shown in SERPs) significantly influence click-through rates.

Titles are important for both SEO and user attention. Relevant and optimized titles improve search performance.

Tips for writing page titles:

• Review Google’s search result pages.
• Include your brand name.
• Use numbers where possible.
• Optimize for search engines, write for users.
• Revise meta titles for pages with low CTR.
• Use questions to spark curiosity.

6. Optimize Your Intro Paragraph

Meta titles get users to click—but the intro paragraph gets them to stay.

Your intro should clearly explain what the content is about and why it’s worth reading. Include stats if possible, and use your target keyword naturally.

7. Content Headings

Use heading tags (H1 to H6) to organize your content. These help search engines and users understand the topic hierarchy.

Use keywords naturally in your headings. H1 is the main title, and H6 is the least emphasized.

8. Ideal Content Length

Content quality matters more than length. However, the recommended length for blog posts in 2022 is between 1,500 and 3,000 words.

Short content is easier to consume, but Google prefers in-depth coverage. Aim for at least 300 words, but consider going longer if your audience prefers detailed insights.

Use “read more” accordion menus or A/B testing to gauge reader engagement and refine your strategy accordingly.

9. Use of Visuals

Include images and visuals in your blog posts. Sometimes, a graphic or infographic can communicate better than text—especially for complex topics.

10. Summarizing Your Content

Just like in school essays, your post should include an introduction, body, and conclusion. A summary at the end helps reinforce your message.

Use a call-to-action in your conclusion—like subscribing to a newsletter or browsing a product page—to encourage conversions.

11. The Power of Internal Linking

Internal links are essential across your entire site. They help both users and bots explore your content and boost overall SEO performance.

Link high-traffic pages to lower-traffic ones to spread visibility. Think of your site as a web of interconnected content.

12. Structured Data Markups

Structured data gives search engines context about your pages. This can lead to rich results in Google and better visibility.

Use schema.org vocabulary—especially for product, category, service, or blog pages. For blogs, use BlogPosting or Article. Add FAQ, HowTo, Breadcrumbs, or Recipe where relevant.

13. Display of Related Content

If a user has finished reading a blog post, don’t let them leave your site—show related posts to keep them engaged.

Display up to 3 related posts at the end of your article. This not only reduces bounce rate but strengthens internal linking.

Conclusion

In this article, we covered 13 essential tips for writing effective blog content. By implementing these strategies, your content will be better understood by search engines and offer users a more optimized experience.

If you'd like us to cover more SEO-related topics like this checklist, let us know. If you found this content helpful, feel free to share it on social media to support us!