Sep 3, 2022 6099 reads

Google Ads Extension Types: Improve Your Ad Quality with Extensions

Google ad quality score is one of the issues that directly affect the performance of our ads and is of vital importance in the recycling of our campaigns. Some work needs to be done to increase our ad quality score. And in this article, we will talk about the types of Google Ads extensions that directly affect our ad quality score.What are Google Ads Extension Types?Google Ad extensions, as the name suggests, expand your ad. Ad extensions add additional information about your business to the main body of your text ad.In the image above, you can see examples of ad extensions in the red box: Google Ads extensions allow you to convey more information about your brand, including product highlights, related links, and pricing, to the user in a single placement.SEM ads are very competitive as each search results page only allows a limited number of ads to show, and your competing brands will do anything to gain an edge over the competition. So qualified clicks are valuable. Google offers a variety of ad extensions to advertisers to help increase ad rank and click-through rate. If your ad is eligible, extensions will give you more space on the search results page. As Google Ads puts it, “extensions give the user more reason to click on your ad”.Örnekte göreceğiniz üzere bayilik arayan bir kullanıcıya ilk sırada çıkan şirket çok daha fazla seçenek sunarken 2. şirketin çok az ayrıntıya sahip, tek satırlık bir reklamı var. Sizce hangisi daha çekici ? Gelin hep beraber bazı önemli Google Ads eklentilerini birlikte inceleyelim. 1. Sitelink ExtensionsSitelink extensions add additional links below the main text ad in search. These links take users to other pages on your site that you want them to visit.In the example above, users can click on the links in the header and directly access categories such as Men's Collection and Jacket Collection. These types of links make users take fewer steps to get what they're looking for, reduce the bounce rate, and encourage conversions. Some research companies state that advertisers using the site links ad extension experienced an 8 percent increase in click-through rates.2. Callout ExtensionsCallout extensions are short 25-character texts that describe the most exciting and valuable features of your business, products or services. Therefore, if you want to announce the highlights of your products, the callout extension is for you.As you can see in the example, you can use the most exciting and valuable features of your products or services, such as Free and Easy Returns, Discover the New Season, and Free Shipping in your ads by adhering to the 25-character limit.3. Call ExtensionsWith the call extension, you can put your phone number directly in the ad. So you tell customers you're just a phone call away. This can build trust with your brand and make you feel more approachable and accessible.If you're not available 24/7 to answer calls, there's no need to worry because call extensions allow you to set your availability plan. Your number will not appear in your ads when you are not available. With so much mobile usage today, call extensions work best on mobile devices, where users can click the number and immediately call you directly from the search engine page. Especially if you run a physical store, call extensions are one of the most effective ways for users to contact you directly and set up an appointment with your store.4. Structured SnippetsStructured snippet extensions are used to highlight your products, services, and popular features that users can search for.This way you can list several different options that visitors will have if they click on your website. Users will know who you are and the service you offer before they even visit your website. In this way, users will have more information about you before they enter your site, click on your ad and reduce your budget, and you will avoid users who are less likely to convert.5. Lead Form ExtensionsGoogle allows you to add lead form extensions to your ads to collect important information. As a business owner, you can use lead form extensions to gather information to gauge user interest, gather feedback, or answer customer questions.You can use lead forms in your search, video and display campaigns. Google stores collected leads for up to 30 days and allows you to download them as CSV files or export them directly to your CRM with CRM integration where you keep your own data. You can do this integration with your custom software service such as Webhook or with intermediary software such as Mailchimp.You can use these forms to better understand how customers interact with your business. You can also use this information to create marketing funnels and retarget this audience in your ads. Google allows you to get the following data:NameEmailPhone numberCityPostal codeState / ProvinceCountryCompany nameBusiness EmailBusiness Phone Number6. Location ExtensionsIncluding your address in advertising campaigns is a great way to demonstrate the legitimacy and transparency of your business. People are more likely to trust your company if you are open and honest about who you are, where you operate, and how they can find you. In addition, if you have a physical store next to your digital business, it is one of the effective methods to direct users directly to your stores.People prefer businesses that look real, which means that being real will make them more likely to buy from you. Here are some rules to be sure of when using location extensions:Keep your contact information and addresses up to date.Use bid modifiers for users close to your business location. If you place competitive bids for users who are already in the region, you increase the likelihood of your location extension being seen.Be sure to monitor how your conversions are performing before and after adding a location extension. Adding this plugin can lead users to your physical stores, resulting in lower sales in digital channels.7. Affiliate Location ExtensionsWith the affiliate location extension, Google shows the closest location where your product is sold, via address or map. You can use the affiliate location extension to point your product to other locations authorized to sell.The biggest advantage here is that you can offer options to your customers. Because research shows that the majority of consumers who make local calls on their mobile phones visit a physical store. Therefore, providing up-to-date location information to customers searching for your products is one of the effective ways to increase the total sales of your products.8. Price ExtensionsWhen you add product prices to the ad extension and users click on the price, they go directly to the product page on your site. If you are also transparent about your prices, your product and service will be more likely to attract customers.If you inform users about pricing in advance, you can lower your bounce rate and get higher-quality clicks. Also, you don't necessarily have to write a single price on your price extensions. You can use more general expressions like "prices from... or average" to your extensions.9. App ExtensionsResearch shows that 85% of mobile users prefer apps over mobile sites. If your business has an app, you can take advantage of the Google ads app extension to encourage users to download the app.If your business has a mobile app, don't forget to define the app download as a conversion, and when examining the campaign success metrics, analyze the breakdown of conversions and examine how many app downloads came on a campaign basis, and make sure to separate them from your sales conversions.10. Promotion ExtensionsThe promotional ad extension allows you to highlight price-based data by product or brand. With the promotion extension, you can show the price, discount percentage, sales quotes, and other data to your users to grab the customer's attention.With the promotion extension, your ad can stand out among other advertisers because you create more eye-catching ads by highlighting your discounts, especially during discount campaigns.11. Image ExtensionsImage extensions, which were initially only available to select advertisers, are now available to all advertisers worldwide as of May 2021. Image extensions appear as a small image next to your text ad, as you can see below. Image extensions greatly help you complement and improve performance of your existing text ads.You can upload up to 20 images related to your keywords to best showcase the image extension. At the same time, your images must comply with Google's creative rules. You can find these rules here.When a user clicks on the image extension, they act as if they clicked on the main banner of the ad and are taken to the landing page. That's why it's important to align your image extensions with your campaign structure. When a user clicks on your image extension, it's important that they find that image, product, or service on the landing page you submitted. If they cannot find that image, product, or service, you will have a bad experience for the user. As a result, your click-through rates will decrease.12. Dynamic Image ExtensionsDynamic image extensions are automatic extensions created by Google. Google pulls, extracts, and displays images directly from your landing page or your ad's final URL. Image extensions will take precedence over dynamic image extensions. However, we recommend that you use both. Dynamic image extensions will kick in if you forget to add a manual image to your ads, or if for some reason they're not approved or delivered. So make sure you have relevant images on your landing page that follow Google image guidelines.

Sep 3, 2022 4993 reads

What is Pinterest SEO? How to Do Pinterest SEO?

Pinterest has risen in popularity in recent years and is indispensable for e-commerce sites. Pins on Pinterest have much longer lifespans than posts on other social platforms, so Pinterest SEO deserves your full attention.Even if your follower count is modest, strategic Pinterest SEO can drive far more traffic to your profile than your audience size suggests. With the right SEO, you could send over 50,000 visits to your profile even if you have only 1,000 followers.Why Pinterest SEO MattersThere are several compelling reasons to invest in Pinterest SEO. Over 2 billion searches happen on Pinterest each month, and more than 400 million users log in at least once a month.Source: https://www.oberlo.com/blog/pinterest-statisticsThose numbers make Pinterest a significant traffic source. Yet many users and businesses misuse the platform. To outperform competitors on Pinterest, you need solid SEO.How Pinterest WorksPinterest is more a visual search engine than a social network. According to its Help Center, it’s “a visual discovery engine for finding ideas.” It behaves much like Google: users come seeking ideas, inspiration, and useful content— not just social interaction. If users can’t find what they want, they quickly leave. That makes SEO critical. Pinterest vs. Other Social Platforms Traffic from Pinterest is long-lasting. On other platforms, posts often “expire” quickly from users’ feeds. With consistent, strategic pinning, you can build a steady stream of traffic to your site. Done right, Pinterest SEO is a free way to drive organic traffic, which you can then funnel to your calls to action. How Pinterest Surfaces Content Pinterest’s main feed uses the Smart Feed algorithm, showing each user pins picked for relevance and quality. You can also view content only from people you follow. Hashtags are supported—but older pins won’t retroactively gain traction from newly added hashtags. Most discovery happens via Pinterest’s search bar. Users type queries and browse the results. Key Ranking Signals Domain authority: If your pins link to your own website, Pinterest checks your site’s popularity. Pin quality: User engagement (saves, clicks) is a major quality signal—Pinterest wants users to spend more time on the platform. Activity level: Regularly save others’ content and grow your network to boost your own visibility. Relevance: In board and pin descriptions, use the right keywords for your niche. Getting Started with Pinterest SEOPinterest SEO closely parallels Google SEO: you need authority, expertise, and relevance. Follow these first steps:1. Create a Business AccountYou must have a free Pinterest Business account to do SEO effectively. If you already have a personal account, you can convert it or add a linked business profile. Business accounts can customize their header image. You gain access to analytics: impressions, saves, and click data. Run Promoted Pins (ads) once you’re set up. Claim your website and social profiles so your logo appears on pins from your site. 2. Optimize Your ProfileYour displayed name, username, and bio all affect SEO and discoverability. Username is fixed, but your display name should include top keywords. Your bio is prime real estate—use focused keywords and a call to action. 3. Build AuthorityYour profile’s authority determines how many eyes your pins get. To become an authority: Post consistently high-quality, niche-relevant content. Create multiple boards for different topics. Repin ~10 top posts from other authorities to each board. Space out your pinning over days, not all at once. Next, strengthen your site signals: Most Pinterest traffic is mobile—ensure a responsive, fast site. If your site loads slowly, Pinterest visitors will bounce back to the platform. Encourage users to save your pins from your site (via the Save button). Keyword Optimization for PinterestPinterest’s constantly evolving “smart feed” rewards the best SEO. Pin and board descriptions must contain the right keywords.1. Find Relevant Keywords Use Pinterest’s search autocomplete: type a seed keyword and note the suggestions. Long-tail phrases (e.g. “best running shoes for flat feet”) beat generic terms for discoverability. Track your keywords in a spreadsheet to keep organized. 2. Optimize BoardsEmpty board descriptions are a wasted opportunity. Do this: Create boards matching your main topics (e.g. “DIY Home Décor,” “Healthy Recipes”). Use your target keywords in the board name and description. Fill boards with your own pins plus a few top pins from others. 3. Optimize Pins Start with a keyword search in Pinterest’s search bar. In the results, note the color-highlighted suggested keywords (e.g. “minimalist living room,” “living room ideas”). Use those suggestions in your pin title and description. Also optimize your image file name, add relevant hashtags, and include a clear call to action. Driving High-Value TrafficTo see real ROI on Pinterest, focus on:1. Engagement Follow complementary accounts—get on their followers’ radar. Pin when people are most active (evenings and breaks). Link your other social profiles to quickly build your Pinterest base. Reply to comments on your pins to foster engagement. 2. Conversion GoalsPinterest-driven conversions often happen over time. Monitor your click data and avoid pressuring new visitors with hard sells. First build trust with consistent, helpful content.3. Clear, Informative DescriptionsWrite descriptions that tell users exactly what they’ll find on your site. SEO is important, but clarity and promise of value come first.4. Strong VisualsStock photos underperform—Pinterest’s visual search looks for real, unique images. Use custom photos or eye-catching graphics. Images with embedded text can help the algorithm understand your pin’s topic.5. Leverage Video Users love video tutorials in categories like food, beauty, or décor. Pinterest places video pins higher in search results. Videos boost engagement, but produce them at a sustainable pace. Pinterest is a powerful platform when used correctly. With thorough Pinterest SEO, you can attract new audiences and grow traffic to your site.

Sep 3, 2022 1403 reads

What is JavaScript SEO and How is it Done?

One of the most common problems encountered by people doing SEO work is that search engines fail to discover JavaScript content. If you work with sites built heavily in JavaScript, you’ll face challenges very different from those of a classic CMS-based site.If you want to succeed in search engines with a JavaScript-heavy site, you need to carry out JavaScript SEO work. You must ensure that your site’s pages are correctly generated, indexed, and search-engine–friendly.What Is JavaScript?JavaScript is extremely valuable in web development. HTML and CSS form the foundation, but many developers leverage JavaScript because it allows you to make sites more interactive.When JavaScript is used, it becomes easy to dynamically update on-page content. For example, sports-score sites that stream live data rely on JavaScript so that scores refresh instantly with minimal delay.Without JavaScript, you’d have to keep reloading the page to track updates. Therefore, even if you build the core of your site with HTML and CSS, you still need JavaScript to make it interactive and update it in real time.What Is JavaScript SEO?JavaScript SEO is part of technical SEO work. It’s essential for sites built with JavaScript. JavaScript is widely used—especially on e-commerce sites for product displays or dynamic “related items” links.Despite its popularity, JavaScript-driven sites often underperform in search engines. The main reason is that their JavaScript SEO hasn’t been implemented correctly.Google Indexing and JavaScriptJavaScript is great for users, but search engines like Google don’t always handle it smoothly. Not all JavaScript-generated content gets added to Google’s index. Google’s approach to JS content is nuanced.Google may easily index some JS-generated content while missing others. Proper site configuration is key—this applies even to HTML sites that use some JS. Crawling difficulty: HTML pages are trivial to crawl—bots scan them quickly. With JS sites, the crawler must first fetch the page, then download and execute scripts to discover links. Browser limitations: Google’s crawler doesn’t execute every script or simulate cookies and storage. If your content relies on those, the crawler may miss it. Despite these hurdles, Google continually improves its JS rendering engine. When content is vital, Google deems it worth rendering—even though heavy JS rendering can be skipped if it’s too costly in crawl budget.Is JavaScript Bad for SEO?JavaScript can make SEO problem diagnosis harder because there’s no guarantee Google will execute every JS snippet on your page. To succeed, you must apply extra effort—and follow JavaScript SEO best practices.JavaScript itself isn’t inherently bad for SEO. Many heavily JS-driven sites achieve strong organic visibility. In modern web development, JS is as essential as HTML and CSS.Is JavaScript SEO Work Mandatory?If your site relies heavily on JavaScript, JavaScript SEO is non-negotiable. Without it, search engines may never discover your key content, effectively hiding your pages from results.Even though Google’s rendering capabilities improve daily, you still need to implement JS SEO to ensure all content is indexed.Three Core Requirements for JavaScript SEO Google must be able to crawl your site, understand its structure, and find all critical assets. Google must successfully render your pages. Rendering must not exhaust your crawl budget, or pages may be skipped. Meeting these three ensures Googlebot discovers and indexes your JS content without wasteful resource use.Making Your JavaScript Content Search-Engine–FriendlyTo verify which JS-generated content Google sees, use two methods: Run a site:yourdomain.com/path query in Google to see indexed URLs. In Google Search Console, use the URL Inspection tool: Paste your URL into URL Inspection. Review the “View Tested Page” → “Screenshot” and “Rendered HTML.” Ensure your JS content appears in the rendered HTML. If you spot missing content, you need to adjust your rendering strategy.Server-Side vs. Client-Side Rendering Server-Side Rendering (SSR): Pages fully render on the server into HTML before delivery—optimal for SEO. Client-Side Rendering (CSR): Pages load minimal HTML and rely on JS to build the DOM—can hinder SEO if not optimized. Dynamic Rendering: Detect bots vs. users and serve pre-rendered HTML to bots while providing CSR to users, balancing performance with SEO. SSR ensures bots receive complete HTML immediately, while CSR demands careful bundling and performance tuning.Common JavaScript SEO Mistakes Ignoring HTML fallbacks: Always include critical content in HTML so bots see it on first pass. Opaque link implementations: Use proper <a href="…"> tags; avoid JS-only click handlers. Blocking resources: Don’t block JS or CSS files in robots.txt, or rendering will fail. Pagination & Infinite ScrollIf your site uses JS for infinite scroll, Googlebot won’t scroll. Provide standard paginated links (<a href="?page=2">) or rel="next"/rel="prev" so bots can discover all pages.Avoid Hash-Based URLsHash routes (?#/item) can hinder indexing. Instead, use clean URLs (e.g. /blog/seo-glossary) with HTML5 History API routing for SPAs.Use Server Redirects, Not JS RedirectsImplement 301 redirects at the server level. JS-based window.location redirects may be ignored by bots.ConclusionJavaScript is vital for modern interactive sites, but it requires robust SEO: choose the right rendering approach (SSR or dynamic rendering), use proper link markup and clean URLs, and validate with Search Console. These steps ensure your JS content is fully crawled and indexed.

Sep 3, 2022 1036 reads

2022 UI Design Trends

2021 was a year full of innovations for the design world in many respects. With the emergence of the Metaverse, we began to see significant shifts in trends. In 2022, where very different topics have arisen under UI design trends, user interface design and user experience continue to offer new experiences. As experiences evolve with digital, questions like “what is UI, what is UX, and what is the difference between UI and UX” have entered our vocabulary. Briefly, UI stands for User Interface—the entirety of designs that make it comfortable for the user to spend time on an interface. UX stands for User Experience—designing the interface to be easier, more effective, and more comfortable to use. Thus, both UI design and UX design progress in the same plane to deliver a comfortable experience. Every year, there are evolving and changing topics for all these experiences. Let’s take a look at the graphic design movements that were frequently seen throughout 2022 and will continue to emerge.Minimalism and SimplificationWe’ve known the minimalist approach for a long time, and in 2022—just like in 2021—we continue to see it frequently in designs. Minimalism appears not only in design but in all areas of life, even as a lifestyle. The community of “people who are minimizing/simplifying their lives,” increasingly popular lately, keeps growing. To closely examine how major technology companies embrace minimalism, we can look at the interfaces of brands like Apple, Meta, and Oculus. This trend, with its clean designs and floating elements, grows year after year and maintains its place among UI trends.BrutalismIn contrast to the heavy gradients and cute 3D objects and shadows we frequently see, brutalism maintains its simplicity and clarity. Brutalism lays reality bare with its sharp outlines, bold typography, flat design, and contrasting colors. This movement often features delicate details, crisp visuals, and distinctive typefaces. We’ll continue to see it, especially after its appearance in Spotify Wrapped.NFT and Democratic ArtOften difficult for people to understand, NFTs have stormed into our lives and driven us into a frenzy. Now we can sell our digital creations and earn money. This movement—where anything can be art and everyone can participate—has no boundaries. In a movement that combines many topics we’ve frequently heard in 2022 UI trends, the creator decides what counts as art. NFT and democratic art will continue to grow in user experience designs.Claymorphism in 3D3D as we know it is evolving. This simplified version is called Claymorphism. Claymorphism’s heavy light-and-shadow effects, vibrant color transitions, and soft tactile feel immerse us in true virtuality. This trend has begun appearing frequently in mobile app UI designs. Technology companies widely use it in both mobile and web interfaces, creating a “playful” vibe that meshes seamlessly with technology. Many game companies have also embraced this trend, which will continue to shape game UI design.Wild TypographyHistorically, designers aimed for “sequential consistency, absolute order, and fixed dynamism” in typography. Now, we can decorate text any way we want—tilt, stretch, slice, fragment, even swap letters with emojis. Yet we must always keep the user’s readability and comfort in mind. Wild typography, as its name suggests, favors sharp layouts and is often chosen for bold statements. It’s firmly established itself in the UI and UX world. Game studios in particular are using this style, and it shows no signs of fading.Eco-Friendly “Cardboard” StyleAs environmental awareness rises, we gravitate toward everything recyclable. This “recyclability” trend has cemented its place among UI trends. In user interface designs, gray backgrounds—evoking cardboard—and cold, muted palettes dominate, while lively 3D objects are absent in favor of a natural aesthetic. This trend highlights real life and naturalness, offering users a delightful experience in UI and UX contexts.HolographyOnce criticized for being jarring, over-the-top holographic patterns continue to thrive in 2022 design trends. This style meshes perfectly with the metaverse, holograms, and VR worlds, boosting creativity to the max. Neon gradients and bright shapes define it, making it eye-catching and futuristic. The crypto world also widely adopts holography. In UI design, it remains a powerful way to captivate users. It’s especially prevalent in gaming, where vibrant lights, reflections, and luminous visuals enhance the dreamlike quality.Aura BackgroundsThis background style uses soft brush strokes behind focal elements in gradient hues. It conveys the floating, color-rich emptiness of virtual spaces. Soft brushes, gentle colors, and subtle blur suffice to evoke this effect. We’ll see even more of these aura backgrounds across industries, as the trend continues to grow.Glassmorphism and Glass-Inspired ElementsGlassmorphism draws from real-world glass objects, giving a blurred, semi-transparent feel. Background blur, translucent elements, and gentle color blends create a captivating flow. Banks, games, and financial apps often rely on this style. Its polished, immersive look endures in many digital experiences.

Sep 3, 2022 3501 reads

How to Write SEO-Friendly Content in 4 Steps?

Search engine optimization (SEO) refers to the improvements made to increase organic traffic and comply with search engine parameters. The priority of SEO optimizations and search engines is to provide users with a great experience and high-quality content. Search engines reward websites that deliver quality content by ranking them higher.SEO-friendly content is: optimized according to search engine parameters, built around a primary keyword, targeted to the right audience, responsive to user intent, valuable to users, easy to read, engaging, aligned with the brand’s voice, enriched with images and infographics, comprehensive, natural, and original. How to Write SEO-Friendly ContentThere are steps to follow before, during, and after writing SEO-friendly content. The first two are deciding your topic and outlining your content.1. Define Your TopicChoose niche topics that your target audience will easily consume and find interesting. Your content should relate to your website and the services you offer. Search engines emphasize content that adds value to users, so your articles need to provide up-to-date information.You can discover what interests your audience by examining competitors’ blogs, as well as forums and news sites to find questions users ask but haven’t had answered.In short, when choosing your topic, you can look at: your competitors’ blog pages, forums and news sites. 2. Analyze and Research KeywordsAfter choosing your topic, identify relevant keywords. These fall into primary and secondary keywords.Once your content is indexed, it will rank for those queries. Your main target query is your primary keyword—it summarizes and best represents your content’s focus. Secondary keywords (like subheadings) support the main topic. For instance, if “search engine optimization” is your primary keyword, “organic traffic” could be a secondary keyword.Three factors are crucial when selecting keywords: user intent, search volume, and competition.Your chosen keywords should match user intent. To verify intent suitability, search your keyword and compare the results to your planned content.For example, if your article covers “digital marketing trends,” targeting “digital marketing” is too broad, as Google returns “What is Digital Marketing?” pages for that query.Search Volume: Average monthly searches indicate how often a keyword is queried. High search volume doesn’t guarantee more traffic for you—it also means stronger competition.Competition: Difficulty levels (low, medium, high) show how hard it is to rank for a keyword. New or smaller sites should aim for low- to medium-difficulty terms first.Tools like Google Ads Keyword Planner, Ahrefs Free Keyword Generator, and Answer the Public help you find search volumes and competition. Google Ads – Keyword Planner Google holds about 86.64% of global search market share (Statista, Sept. 2021). Its Keyword Planner suggests new keyword ideas and shows average search volumes and competition levels per term.Enter your product or service to get related suggestions. You can enter multiple terms, filter by language/region, or paste your site or a competitor’s URL to see which keywords they rank for. “Avg. monthly searches” shows volumes; “competition” shows how contested each term is. Ahrefs Free Keyword Generator Ahrefs’ Free Keyword Generator shows search volumes and keyword difficulty (KD) for each term. Filter by country (e.g., Turkey) or by other search engines (Bing, Amazon, YouTube). KD is on a log scale: 0–10 (easy), 10–30 (moderate), 31–70 (hard), 70–100 (very hard). Answer The Public Answer the Public organizes queries around your keyword, showing alphabetical combinations and questions. It doesn’t display volume or competition data, and it lacks Turkish localization—but it can still surface Turkish queries if you set the region accordingly.3. Research User IntentUser intent explains why a user makes a search. Four main types exist: Informational (seeking knowledge—e.g., “What is SEO?”), Navigational (seeking a specific site—e.g., “AnalyticaHouse”), Commercial (researching before purchase—e.g., “best SEO tools”), Transactional (ready to buy—e.g., “buy iPhone 13”). 4. Outline Your ContentDecide on your content’s: length, and headings. Your article must be comprehensive and up-to-date. To outrank competitors, cover topics more thoroughly than they do.HeadingsUse competitor posts to identify key subtopics and include them plus new insights. Tools like Answer the Public’s “Questions” and Google’s “People also ask” can reveal popular questions to answer. Maintain a clear hierarchy with H1, H2, H3 tags and matching font sizes. Include your primary keyword in headings.LengthBacklinko’s analysis of 912 million blogs suggests 1,000–2,000 words is ideal. Longer posts also attract more backlinks. Quality matters more than sheer length.5. Ensure ReadabilityYour SEO-friendly article must read naturally and engagingly. Avoid robotic language. Keep paragraphs around 100–150 words, avoid repetition, and present each main idea clearly.Use and Optimize ImagesEnhance clarity with relevant images, videos, or infographics. Name files with keywords—e.g., “sunflower-oil.jpg” rather than “IMG1234.jpg.”Benefits of SEO-Friendly ContentHigh-quality content differentiates you from competitors and builds authority. Ranking for multiple keywords boosts visibility, making it easier to attract prospects. In short, SEO-friendly articles enhance your: conversion rate, organic traffic, brand awareness, and loyalty. SEO-Friendly Content ChecklistHere’s a 13-point checklist for SEO-friendly content: 1. Outperforms competing articles in depth and breadth. 2. Accurate, reliable information. 3. Written by a subject-matter expert. 4. Enriched with images and infographics. 5. Focused on a high-volume, medium-competition primary keyword. 6. Uses semantically related secondary keywords. 7. Each heading covers one main idea plus supporting points. 8. No redundant repetitions. 9. Primary keyword in headings. 10. Consistent heading hierarchy and font sizes. 11. Consistent tone of address (“you” vs. “we”). 12. Consistent verb tenses. 13. Clear, engaging writing with no spelling/grammar errors. 14. No duplicate content across platforms.