Automating RFM-Based Audience Segmentation for E-Commerce Brands Using Google Cloud

Nov 11, 2025

Data-Driven Budget Management with Google Meridian Integration

As digital marketing investments keep growing, brands want proof that every dollar actually drives o...

Oct 27, 2025

Data-Driven Black Friday: Strategies and Tools That Boost Sales

Data-driven Black Friday strategies have become the key to increasing e-commerce sales. Instead of f...

Oct 27, 2025

TikTok and Comparison Sites in the Financial Sector

Opportunities offered by alternative channels in the finance sector are increasing. Thanks to innova...