Sep 4, 2022 1398 reads

What is Keyword Cannibalization and How to Solve It?

Keyword cannibalization on a website occurs when two or more pages compete with each other for the same keyword or keyword groups, undermining each other’s rankings. Depending on how these pages were created, the solutions will vary.With the Diversity update, Google aimed to prevent multiple pages from the same domain from filling the top search results for the same query.What Is the Diversity Update?Introduced in June 2019, this update took a significant step to curb powerful domains dominating search results. The Diversity update ensures that only one page from a given domain appears in the search results for a specific query, allowing smaller domains to earn organic traffic and offering users more choices. Rather than targeting each keyword with multiple pages as before, the focus shifted to consolidating content into a single strong page that covers the topic comprehensively, which then ranks higher.https://twitter.com/searchliaison/status/1136739062843432960Negative Effects of Keyword Cannibalization Organic traffic is split between similar pages Conversion rates drop and user experience suffers Backlink equity is divided among competing pages Crawl budget is wasted on redundant pages What Keyword Cannibalization Is NotFor two pages ranking for the same keyword to truly cannibalize each other, they must both appear in similar ranking positions. If one page ranks well while the other sits far down the results, that is not cannibalization. Addressing a single keyword by consolidating pages can inadvertently remove traffic from other keywords, causing an overall drop. Be sure true cannibalization exists before you act.How to Detect Keyword CannibalizationIf a page’s traffic suddenly drops or fluctuates, there could be many causes. However, if search volume and average ranking remain stable while impressions and clicks fall, cannibalization may be at work.Your goal is to find pages targeting the same queries or serving the same intent. By merging such pages, you can combine their traffic and help the consolidated page climb in the SERPs.If two pages target similar intent but different queries, differentiate them so each page serves a distinct purpose—for example, user-intent pages for “buy running shoes” versus “running shoe reviews.”1. Google Search ConsoleIn Search Console’s Performance report, filter by your keyword (Exact Query) and date range. Compare the two URLs in the Queries tab. If you see alternating ranking or traffic drops on one page when the other rises, cannibalization is likely:2. “site:” SearchUse a site search (e.g., site:example.com "your keyword") to see which pages are indexed for that term. If multiple pages appear, review them for overlap:3. Advanced Web RankingAWR shows how many URLs a domain ranks for a keyword. Multiple URLs indicate potential cannibalization:4. AhrefsIn Ahrefs’ Organic Keywords → Movements report, track keyword ranking changes. Sudden swaps between two URLs suggest cannibalization:Causes & Remedies for Keyword CannibalizationCannibalization can stem from various issues; solutions depend on the root cause.– Duplicate ContentIf identical content lives on multiple URLs, consolidate them into one page (301 redirect the rest) so only a single URL ranks.– Similar ContentGoogle may treat highly similar pages as duplicates. Differentiate the content, or merge and redirect weaker pages to the strongest version.– Thin ContentPages with thin content fail to provide unique value and may be seen as duplicates. Enrich product/category pages with unique details and user intent signals.– No Dedicated Landing PageIf no page is optimized for a keyword, Google may default to your homepage. Create a dedicated landing page for each target keyword.– Indexable URL ParametersIndexable parameters can create multiple URLs for the same content. Use canonical tags, noindex, or Search Console’s parameter handling to address this.– Internal Linking StructureInternal links and anchor text guide Google’s understanding. Ensure you link relevant pages consistently to highlight your primary URL for each keyword.– Backlink ProfileInbound links and their anchor text also signal relevance. Make sure external links use the correct URL and keyword anchor to avoid splitting link equity.Conclusion Detecting and fixing cannibalization will improve your visibility and rankings. Before creating new content, check if you already have pages targeting the same topic. It’s often better to expand and optimize an existing page than to create a new one. If no competing page exists, include related keywords and topics to broaden the page’s coverage. Optimize internal linking and site hierarchy to focus authority on your primary page for each keyword. Offer a single, comprehensive, and well-optimized page for each search intent.

Sep 4, 2022 7988 reads

How Google Ads Keyword Match Types Work with 10 Examples

Knowing how match types work—the cornerstone of Search Network campaigns, the most used campaign type in Google Ads—is crucial for getting effective results. The match type you choose when setting up your campaign determines how efficiently you’ll reach your audience. To speak directly to user intent and secure a spot on the search results page, you need to understand the match types thoroughly. By using different match types, you can minimize unwanted matches with irrelevant queries and achieve a higher conversion rate. There are three keyword match types: broad match, phrase match, and exact match.1 – Broad MatchBroad match is the most expansive match type, helping you reach the widest audience. Your ad may show whenever the user’s query contains any part of your keyword—before, after, or between words. While broad match can drive maximum reach, it also risks matching irrelevant searches, which can waste budget. Better alignment between ad relevance and user intent improves click-through rate (CTR) and lowers cost-per-click (CPC).If your goal is to drive maximum traffic to your page, you can use broad match. However, you must regularly review search terms and add negatives to exclude unwanted queries. Otherwise, your budget may be spent on users who aren’t likely to convert. Broad match makes sense if you don’t have a detailed keyword list; Google’s algorithm can help find the most relevant matches for you. Then, you can exclude irrelevant terms via your negative keyword list.2 – Phrase MatchPhrase match is ideal for targeting your keyword plus its close variations, with more control than broad match. Your ad will appear when a user’s query includes your keyword phrase in the exact order you specify, though extra words can come before or after. To set up phrase match, enclose your keyword in quotation marks: "keyword phrase". Phrase match offers less volume than broad match but delivers higher-quality traffic, improving conversion rates and budget efficiency.3 – Exact MatchExact match is the most restrictive match type, letting you reach a very specific audience with precise search intent. Your ad displays only when a user’s query exactly matches your keyword or close variants. This yields a high CTR and strong conversion rate, though it may raise CPC due to limited reach. To use exact match, wrap your keyword in square brackets: [keyword].Negative Keyword ListsNegative keyword lists help you exclude multiple unwanted terms at once, rather than adding them one by one to individual campaigns. After choosing your match types, compile a list of irrelevant terms and apply it across campaigns. This saves effort and prevents budget waste on non-converting searches.For example, if you sell custom-designed T-shirts and use phrase match "custom designed t-shirt", you might see unrelated queries about DIY designs or tutorials. Regularly review your search terms and add negative terms to keep your campaign focused. Likewise, if you’re a store selling “purple potatoes,” use exact match [purple potatoes] to avoid recipe or planting queries. Better yet, add common irrelevant terms directly to your negative list when you launch the campaign.Example Setups1. Keyword: “custom designed t-shirt”2. Keyword: [purple potatoes]3. Keyword: “Germany to Turkey flight ticket”4. Keyword: [engagement ring]5. Keyword: “sunflower oil”6. Keyword: [red dress]7. Keyword: “faux leather blazer”8. Keyword: [women's shoes]9. Keyword: “Turkish coffee”10. Keyword: [bungalow house prices]

Sep 3, 2022 6099 reads

Google Ads Extension Types: Improve Your Ad Quality with Extensions

Google ad quality score is one of the issues that directly affect the performance of our ads and is of vital importance in the recycling of our campaigns. Some work needs to be done to increase our ad quality score. And in this article, we will talk about the types of Google Ads extensions that directly affect our ad quality score.What are Google Ads Extension Types?Google Ad extensions, as the name suggests, expand your ad. Ad extensions add additional information about your business to the main body of your text ad.In the image above, you can see examples of ad extensions in the red box: Google Ads extensions allow you to convey more information about your brand, including product highlights, related links, and pricing, to the user in a single placement.SEM ads are very competitive as each search results page only allows a limited number of ads to show, and your competing brands will do anything to gain an edge over the competition. So qualified clicks are valuable. Google offers a variety of ad extensions to advertisers to help increase ad rank and click-through rate. If your ad is eligible, extensions will give you more space on the search results page. As Google Ads puts it, “extensions give the user more reason to click on your ad”.As you can see in the example, the company that appears first to a user looking for a dealership offers many more options, while the second company has a one-line ad with very few details. Which one do you think is more appealing? Let's take a look at some important Google Ads extensions together. 1. Sitelink ExtensionsSitelink extensions add additional links below the main text ad in search. These links take users to other pages on your site that you want them to visit.In the example above, users can click on the links in the header and directly access categories such as Men's Collection and Jacket Collection. These types of links make users take fewer steps to get what they're looking for, reduce the bounce rate, and encourage conversions. Some research companies state that advertisers using the site links ad extension experienced an 8 percent increase in click-through rates.2. Callout ExtensionsCallout extensions are short 25-character texts that describe the most exciting and valuable features of your business, products or services. Therefore, if you want to announce the highlights of your products, the callout extension is for you.As you can see in the example, you can use the most exciting and valuable features of your products or services, such as Free and Easy Returns, Discover the New Season, and Free Shipping in your ads by adhering to the 25-character limit.3. Call ExtensionsWith the call extension, you can put your phone number directly in the ad. So you tell customers you're just a phone call away. This can build trust with your brand and make you feel more approachable and accessible.If you're not available 24/7 to answer calls, there's no need to worry because call extensions allow you to set your availability plan. Your number will not appear in your ads when you are not available. With so much mobile usage today, call extensions work best on mobile devices, where users can click the number and immediately call you directly from the search engine page. Especially if you run a physical store, call extensions are one of the most effective ways for users to contact you directly and set up an appointment with your store.4. Structured SnippetsStructured snippet extensions are used to highlight your products, services, and popular features that users can search for.This way you can list several different options that visitors will have if they click on your website. Users will know who you are and the service you offer before they even visit your website. In this way, users will have more information about you before they enter your site, click on your ad and reduce your budget, and you will avoid users who are less likely to convert.5. Lead Form ExtensionsGoogle allows you to add lead form extensions to your ads to collect important information. As a business owner, you can use lead form extensions to gather information to gauge user interest, gather feedback, or answer customer questions.You can use lead forms in your search, video and display campaigns. Google stores collected leads for up to 30 days and allows you to download them as CSV files or export them directly to your CRM with CRM integration where you keep your own data. You can do this integration with your custom software service such as Webhook or with intermediary software such as Mailchimp.You can use these forms to better understand how customers interact with your business. You can also use this information to create marketing funnels and retarget this audience in your ads. Google allows you to get the following data: Name Email Phone number City Postal code State / Province Country Company name Business Email Business Phone Number 6. Location ExtensionsIncluding your address in advertising campaigns is a great way to demonstrate the legitimacy and transparency of your business. People are more likely to trust your company if you are open and honest about who you are, where you operate, and how they can find you. In addition, if you have a physical store next to your digital business, it is one of the effective methods to direct users directly to your stores.People prefer businesses that look real, which means that being real will make them more likely to buy from you.  Here are some rules to be sure of when using location extensions: Keep your contact information and addresses up to date. Use bid modifiers for users close to your business location. If you place competitive bids for users who are already in the region, you increase the likelihood of your location extension being seen. Be sure to monitor how your conversions are performing before and after adding a location extension. Adding this plugin can lead users to your physical stores, resulting in lower sales in digital channels.7. Affiliate Location ExtensionsWith the affiliate location extension, Google shows the closest location where your product is sold, via address or map. You can use the affiliate location extension to point your product to other locations authorized to sell.The biggest advantage here is that you can offer options to your customers. Because research shows that the majority of consumers who make local calls on their mobile phones visit a physical store. Therefore, providing up-to-date location information to customers searching for your products is one of the effective ways to increase the total sales of your products.8. Price ExtensionsWhen you add product prices to the ad extension and users click on the price, they go directly to the product page on your site. If you are also transparent about your prices, your product and service will be more likely to attract customers.If you inform users about pricing in advance, you can lower your bounce rate and get higher-quality clicks. Also, you don't necessarily have to write a single price on your price extensions. You can use more general expressions like "prices from... or average" to your extensions.9. App ExtensionsResearch shows that 85% of mobile users prefer apps over mobile sites. If your business has an app, you can take advantage of the Google ads app extension to encourage users to download the app.If your business has a mobile app, don't forget to define the app download as a conversion, and when examining the campaign success metrics, analyze the breakdown of conversions and examine how many app downloads came on a campaign basis, and make sure to separate them from your sales conversions.10. Promotion ExtensionsThe promotional ad extension allows you to highlight price-based data by product or brand. With the promotion extension, you can show the price, discount percentage, sales quotes, and other data to your users to grab the customer's attention.With the promotion extension, your ad can stand out among other advertisers because you create more eye-catching ads by highlighting your discounts, especially during discount campaigns.11. Image ExtensionsImage extensions, which were initially only available to select advertisers, are now available to all advertisers worldwide as of May 2021. Image extensions appear as a small image next to your text ad, as you can see below. Image extensions greatly help you complement and improve performance of your existing text ads.You can upload up to 20 images related to your keywords to best showcase the image extension. At the same time, your images must comply with Google's creative rules. You can find these rules here.When a user clicks on the image extension, they act as if they clicked on the main banner of the ad and are taken to the landing page. That's why it's important to align your image extensions with your campaign structure. When a user clicks on your image extension, it's important that they find that image, product, or service on the landing page you submitted. If they cannot find that image, product, or service, you will have a bad experience for the user. As a result, your click-through rates will decrease.12. Dynamic Image ExtensionsDynamic image extensions are automatic extensions created by Google. Google pulls, extracts, and displays images directly from your landing page or your ad's final URL. Image extensions will take precedence over dynamic image extensions. However, we recommend that you use both.Dynamic image extensions will kick in if you forget to add a manual image to your ads, or if for some reason they're not approved or delivered. So make sure you have relevant images on your landing page that follow Google image guidelines.

Sep 3, 2022 4993 reads

What is Pinterest SEO? How to Do Pinterest SEO?

Pinterest has risen in popularity in recent years and is indispensable for e-commerce sites. Pins on Pinterest have much longer lifespans than posts on other social platforms, so Pinterest SEO deserves your full attention.Even if your follower count is modest, strategic Pinterest SEO can drive far more traffic to your profile than your audience size suggests. With the right SEO, you could send over 50,000 visits to your profile even if you have only 1,000 followers.Why Pinterest SEO MattersThere are several compelling reasons to invest in Pinterest SEO. Over 2 billion searches happen on Pinterest each month, and more than 400 million users log in at least once a month.Source: https://www.oberlo.com/blog/pinterest-statisticsThose numbers make Pinterest a significant traffic source. Yet many users and businesses misuse the platform. To outperform competitors on Pinterest, you need solid SEO.How Pinterest WorksPinterest is more a visual search engine than a social network. According to its Help Center, it’s “a visual discovery engine for finding ideas.” It behaves much like Google: users come seeking ideas, inspiration, and useful content— not just social interaction. If users can’t find what they want, they quickly leave. That makes SEO critical. Pinterest vs. Other Social Platforms Traffic from Pinterest is long-lasting. On other platforms, posts often “expire” quickly from users’ feeds. With consistent, strategic pinning, you can build a steady stream of traffic to your site. Done right, Pinterest SEO is a free way to drive organic traffic, which you can then funnel to your calls to action. How Pinterest Surfaces Content Pinterest’s main feed uses the Smart Feed algorithm, showing each user pins picked for relevance and quality. You can also view content only from people you follow. Hashtags are supported—but older pins won’t retroactively gain traction from newly added hashtags. Most discovery happens via Pinterest’s search bar. Users type queries and browse the results. Key Ranking Signals Domain authority: If your pins link to your own website, Pinterest checks your site’s popularity. Pin quality: User engagement (saves, clicks) is a major quality signal—Pinterest wants users to spend more time on the platform. Activity level: Regularly save others’ content and grow your network to boost your own visibility. Relevance: In board and pin descriptions, use the right keywords for your niche. Getting Started with Pinterest SEOPinterest SEO closely parallels Google SEO: you need authority, expertise, and relevance. Follow these first steps:1. Create a Business AccountYou must have a free Pinterest Business account to do SEO effectively. If you already have a personal account, you can convert it or add a linked business profile. Business accounts can customize their header image. You gain access to analytics: impressions, saves, and click data. Run Promoted Pins (ads) once you’re set up. Claim your website and social profiles so your logo appears on pins from your site. 2. Optimize Your ProfileYour displayed name, username, and bio all affect SEO and discoverability. Username is fixed, but your display name should include top keywords. Your bio is prime real estate—use focused keywords and a call to action. 3. Build AuthorityYour profile’s authority determines how many eyes your pins get. To become an authority: Post consistently high-quality, niche-relevant content. Create multiple boards for different topics. Repin ~10 top posts from other authorities to each board. Space out your pinning over days, not all at once. Next, strengthen your site signals: Most Pinterest traffic is mobile—ensure a responsive, fast site. If your site loads slowly, Pinterest visitors will bounce back to the platform. Encourage users to save your pins from your site (via the Save button). Keyword Optimization for PinterestPinterest’s constantly evolving “smart feed” rewards the best SEO. Pin and board descriptions must contain the right keywords.1. Find Relevant Keywords Use Pinterest’s search autocomplete: type a seed keyword and note the suggestions. Long-tail phrases (e.g. “best running shoes for flat feet”) beat generic terms for discoverability. Track your keywords in a spreadsheet to keep organized. 2. Optimize BoardsEmpty board descriptions are a wasted opportunity. Do this: Create boards matching your main topics (e.g. “DIY Home Décor,” “Healthy Recipes”). Use your target keywords in the board name and description. Fill boards with your own pins plus a few top pins from others. 3. Optimize Pins Start with a keyword search in Pinterest’s search bar. In the results, note the color-highlighted suggested keywords (e.g. “minimalist living room,” “living room ideas”). Use those suggestions in your pin title and description. Also optimize your image file name, add relevant hashtags, and include a clear call to action. Driving High-Value TrafficTo see real ROI on Pinterest, focus on:1. Engagement Follow complementary accounts—get on their followers’ radar. Pin when people are most active (evenings and breaks). Link your other social profiles to quickly build your Pinterest base. Reply to comments on your pins to foster engagement. 2. Conversion GoalsPinterest-driven conversions often happen over time. Monitor your click data and avoid pressuring new visitors with hard sells. First build trust with consistent, helpful content.3. Clear, Informative DescriptionsWrite descriptions that tell users exactly what they’ll find on your site. SEO is important, but clarity and promise of value come first.4. Strong VisualsStock photos underperform—Pinterest’s visual search looks for real, unique images. Use custom photos or eye-catching graphics. Images with embedded text can help the algorithm understand your pin’s topic.5. Leverage Video Users love video tutorials in categories like food, beauty, or décor. Pinterest places video pins higher in search results. Videos boost engagement, but produce them at a sustainable pace. Pinterest is a powerful platform when used correctly. With thorough Pinterest SEO, you can attract new audiences and grow traffic to your site.

Sep 3, 2022 1403 reads

What is JavaScript SEO and How is it Done?

One of the most common problems faced by people doing SEO work is that JavaScript content is not discovered by search engines. If you are dealing with sites built with JavaScript, the issues you encounter will be quite different from classic content management systems.If you want to succeed in search engines with a JavaScript-heavy site, you need to carry out JavaScript SEO. You must ensure that your site’s pages are created correctly, indexed, and are search-engine friendly.What is JavaScript?JavaScript is highly valuable when it comes to web development solutions. HTML and CSS are the foundation, but many developers prefer to leverage JavaScript. The reason is that JavaScript makes it possible to make sites more interactive.When JavaScript is used, it becomes easier to update the content on pages dynamically. For example, websites that share constantly streaming data like match scores use JavaScript. This way, data is updated in real time with minimal delay.Without JavaScript, you would need to refresh the page constantly to follow such data. Therefore, even if you build the foundation of the site using HTML and CSS, you need JavaScript to make the site interactive and perform real-time updates.What is JavaScript SEO?JavaScript SEO is part of technical SEO work. It is indispensable for sites built with JavaScript. JavaScript usage is quite popular. It is especially used on e-commerce sites to generate main content or to link to similar products.Despite its popularity, sites built with JavaScript often perform poorly in search engines. The main reason is that JavaScript SEO efforts have not been carried out correctly.Google Index and JavaScriptUsing JavaScript is great for users. However, the same cannot be easily said for search engines like Google. Getting JavaScript content indexed by Google does not always happen. Google’s approach to this is a bit different.While Google can easily index some content created with JavaScript, it may not index other content. Here, it’s important that the site using JavaScript content is structured correctly. However, you may encounter a similar situation even if your site is built with HTML. JavaScript Crawling Difficulty: On HTML sites, crawling content is quite easy. Search engine crawlers scan everything quickly. On JavaScript sites, the crawler visits the site but cannot find the links. It downloads and renders JS files and then examines them. Crawler Limitations: Google’s crawler does not always crawl all content. If the content on your site depends on cookies and other stored data, the crawler may not see them. Therefore, it’s not easy to say Google is excellent at JavaScript rendering. Despite these challenges and limitations, Google continues to improve its search crawler. As long as content is important to Google, it is considered worth rendering. In addition, when the rendering process takes too long, Google’s crawler is designed to skip it.Is Using JavaScript Bad for SEO?JavaScript makes it harder to detect various SEO problems because it’s not guaranteed that Google will execute every JavaScript snippet on a page. While trying to make your site successful, you must put in extra effort—and most importantly—apply JavaScript SEO methods.JavaScript is not entirely bad for SEO. Many sites that use JavaScript extensively still enjoy strong organic visibility. In modern web development, JavaScript is a necessity—just like HTML and CSS.Is JavaScript SEO Mandatory?If you own a JavaScript-heavy site, JavaScript SEO is mandatory. Without this work, you’ll struggle to ensure your content is discovered by Google. If the content located within the JavaScript section isn’t discovered, this may also mean the page itself isn’t discovered.Even though Google is getting better at reading and interpreting JavaScript content day by day, you still need to take the necessary steps to be discoverable. If your site content is tied to JavaScript, you should use JavaScript SEO methods to ensure it gets indexed.JavaScript SEO: Core RequirementsOnce you clearly understand the relationship between JavaScript and SEO, you can take the first step toward JavaScript SEO. If you want your JavaScript-built site to perform well on Google, you should know you must dedicate time to JavaScript SEO. Google should be able to crawl your site, understand its structure, and discover its valuable assets. Google should be able to render your site without difficulty. Google should not consume excessive crawl budget while crawling and rendering your site. If you want to succeed in JavaScript SEO, you must meet these three requirements. JavaScript rendering is a serious burden in terms of crawl budget. Once you exhaust the crawl budget Google allocates to you, some of your pages will be ignored by Google.Search-Engine-Friendly JavaScript ContentThere are two important ways to check whether JavaScript content is detected and indexed by Google. The quickest method is to use the “site:” search operator. The other method is to check your Google Search Console property. But first, you should perform the following checks: Make sure Google can technically render JavaScript content easily. It’s not enough to open Google Chrome and check the site. Instead, go to your Google Search Console property and inspect your site with the URL Inspection Tool. During checks, verify whether the main content appears. See whether Google can access the related posts or similar products section. If you notice issues during these checks, you should make the necessary adjustments as part of JavaScript SEO. If Google is having trouble rendering your site, the reasons may include timeouts, various errors, or blocked JavaScript files.After the basic checks, you should verify whether your site is on Google. To do this, search for “site:https://www.analyticahouse.com/tr/blog/seo-terimler-sozlugu” and check whether the content is on Google.If the URL you checked appears on Google, you can move on to a detailed review. Take the content located in the JavaScript-rendered section on your site and search for it on Google. From this, you can learn whether the JavaScript content has been crawled.So far, the method we tried was the simplest. However, if you want to perform a much more advanced examination, you should turn to Google Search Console. To perform the necessary checks in your GSC property, follow these steps: Log in to Google Search Console and paste the relevant URL into the URL Inspection tool. Review the inspected URL and check the content rendered with JavaScript to perform the necessary checks. Repeat similar steps for different URLs on your site. Remember that a single URL is not sufficient for verification. During checks, you may find that JavaScript content is not being crawled. The reasons can include the Googlebot timing out, rendering issues in the content, some resources being skipped, low-quality content, and the page not being discovered.Delivering JavaScript Content to GoogleAfter making your JavaScript content search-engine friendly, you need to ensure it is delivered to Google correctly. At this point, two different methods are used: server-side rendering and client-side rendering. Rendering: Rendering is the process of presenting site content, templates, and other features to the user. Rendering has two types: server-side rendering (SSR) and client-side rendering (CSR). Server-Side Rendering: With SSR, when a user visits the site, the page is rendered on the server and sent to the browser. Since JavaScript doesn’t need to be rendered separately, this is generally the most suitable method for SEO. Client-Side Rendering: CSR can be problematic in terms of performance. Slow-loading pages negatively affect overall page rankings. To avoid problems, JavaScript SEO methods and CSS should be used effectively. Some sites use both main rendering methods together. This approach is called dynamic rendering. In dynamic rendering, the site switches between the two rendering techniques depending on who is accessing the site. Thus, pre-rendered pages are served to users.When JavaScript content is delivered correctly, Google notices JavaScript code immediately and processes it properly. Google’s crawler attempts to crawl millions of sites, so there is a crawl budget allocated to each site.Google’s crawler handles JavaScript sites in two stages. In the first stage, the crawler looks at the HTML content and evaluates the site using it. Then, the JavaScript that needs to be rendered is processed. When SSR is used, indexing the site is easier.Anyone who wants to benefit from JavaScript SEO should use as much HTML content as possible. This way, critical information will be sent to the crawler in the first stage, making it possible for the site to be ranked based on that information.Common Mistakes in JavaScript SEO WorkAlthough JavaScript is uniquely important in site development, it can be a headache when not used correctly. No matter how good the site is, there will be technical shortcomings if JavaScript is misused. Therefore, you should pay attention to common mistakes when using JavaScript:Ignoring HTML: The most important information on the site should be delivered with HTML, not JavaScript. Search engine crawlers process the initial HTML. If you want your site to be indexed quickly, create critical information with HTML.Incorrect Use of Links: Links help people interact better with your site. When using JavaScript, you need to structure links correctly. If the site is structured with JavaScript, Google recommends not using HTML elements for links.Blocking Google Bots: Unless Google’s crawlers revisit your site, they cannot detect JavaScript code. Some developers use the “noindex” tag, making this revisit impossible. Make sure you don’t have this kind of issue on your site.JavaScript and PaginationMany sites use pagination to spread long content across multiple pages. However, most of these sites only allow Google to visit the first page. Therefore, when Google crawls, it cannot notice the other valuable content.The reason for this error is the link structure. Sites do not use to implement pagination. Instead, they perform pagination based on a user’s click action. As a result, Google’s crawler must “click” to view other pages.When Google’s crawler visits a site, it does not click or scroll. For Google to notice the next page, links must be used. When links are not used in this way, they are not noticed by Google and your content cannot be discovered.Use of Hashes and RedirectsOne of the most common situations in JavaScript sites is creating URLs using a hash (#). Google may have trouble crawling a page where a hash is used. You should use the correct URL structure to make Google’s job easier.Incorrect URL: https://www.analyticahouse.com/tr/#/seo-glossary Incorrect URL: https://www.analyticahouse.com/#seo-glossary Correct URL: site:https://www.analyticahouse.com/tr/blog/seo-terimler-sozlugu If you use incorrect URLs of the types mentioned, you are quite likely to face various crawling problems. Even overlooking a tiny detail means taking a problematic step in terms of JavaScript SEO. You should perform the necessary checks to avoid such situations.In addition to the use of hashes, you should pay attention to various redirects. If you are implementing redirects via JavaScript on your site, you may run into issues. Therefore, it is much better to perform redirects with server-side 301s.JavaScript SEO work is part of technical SEO. While trying to improve your site in terms of technical SEO, you should not forget the JavaScript side of things. Not every error is caused by JavaScript. Therefore, performing the correct SEO audits is very important.

Sep 3, 2022 1036 reads

2022 UI Design Trends

2021 was a year full of innovations for the design world in many respects. With the emergence of the Metaverse, we began to see significant shifts in trends. In 2022, where very different topics have arisen under UI design trends, user interface design and user experience continue to offer new experiences. As experiences evolve with digital, questions like “what is UI, what is UX, and what is the difference between UI and UX” have entered our vocabulary. Briefly, UI stands for User Interface—the entirety of designs that make it comfortable for the user to spend time on an interface. UX stands for User Experience—designing the interface to be easier, more effective, and more comfortable to use. Thus, both UI design and UX design progress in the same plane to deliver a comfortable experience. Every year, there are evolving and changing topics for all these experiences. Let’s take a look at the graphic design movements that were frequently seen throughout 2022 and will continue to emerge.Minimalism and SimplificationWe’ve known the minimalist approach for a long time, and in 2022—just like in 2021—we continue to see it frequently in designs. Minimalism appears not only in design but in all areas of life, even as a lifestyle. The community of “people who are minimizing/simplifying their lives,” increasingly popular lately, keeps growing. To closely examine how major technology companies embrace minimalism, we can look at the interfaces of brands like Apple, Meta, and Oculus. This trend, with its clean designs and floating elements, grows year after year and maintains its place among UI trends.BrutalismIn contrast to the heavy gradients and cute 3D objects and shadows we frequently see, brutalism maintains its simplicity and clarity. Brutalism lays reality bare with its sharp outlines, bold typography, flat design, and contrasting colors. This movement often features delicate details, crisp visuals, and distinctive typefaces. We’ll continue to see it, especially after its appearance in Spotify Wrapped.NFT and Democratic ArtOften difficult for people to understand, NFTs have stormed into our lives and driven us into a frenzy. Now we can sell our digital creations and earn money. This movement—where anything can be art and everyone can participate—has no boundaries. In a movement that combines many topics we’ve frequently heard in 2022 UI trends, the creator decides what counts as art. NFT and democratic art will continue to grow in user experience designs.Claymorphism in 3D3D as we know it is evolving. This simplified version is called Claymorphism. Claymorphism’s heavy light-and-shadow effects, vibrant color transitions, and soft tactile feel immerse us in true virtuality. This trend has begun appearing frequently in mobile app UI designs. Technology companies widely use it in both mobile and web interfaces, creating a “playful” vibe that meshes seamlessly with technology. Many game companies have also embraced this trend, which will continue to shape game UI design.Wild TypographyHistorically, designers aimed for “sequential consistency, absolute order, and fixed dynamism” in typography. Now, we can decorate text any way we want—tilt, stretch, slice, fragment, even swap letters with emojis. Yet we must always keep the user’s readability and comfort in mind. Wild typography, as its name suggests, favors sharp layouts and is often chosen for bold statements. It’s firmly established itself in the UI and UX world. Game studios in particular are using this style, and it shows no signs of fading.Eco-Friendly “Cardboard” StyleAs environmental awareness rises, we gravitate toward everything recyclable. This “recyclability” trend has cemented its place among UI trends. In user interface designs, gray backgrounds—evoking cardboard—and cold, muted palettes dominate, while lively 3D objects are absent in favor of a natural aesthetic. This trend highlights real life and naturalness, offering users a delightful experience in UI and UX contexts.HolographyOnce criticized for being jarring, over-the-top holographic patterns continue to thrive in 2022 design trends. This style meshes perfectly with the metaverse, holograms, and VR worlds, boosting creativity to the max. Neon gradients and bright shapes define it, making it eye-catching and futuristic. The crypto world also widely adopts holography. In UI design, it remains a powerful way to captivate users. It’s especially prevalent in gaming, where vibrant lights, reflections, and luminous visuals enhance the dreamlike quality.Aura BackgroundsThis background style uses soft brush strokes behind focal elements in gradient hues. It conveys the floating, color-rich emptiness of virtual spaces. Soft brushes, gentle colors, and subtle blur suffice to evoke this effect. We’ll see even more of these aura backgrounds across industries, as the trend continues to grow.Glassmorphism and Glass-Inspired ElementsGlassmorphism draws from real-world glass objects, giving a blurred, semi-transparent feel. Background blur, translucent elements, and gentle color blends create a captivating flow. Banks, games, and financial apps often rely on this style. Its polished, immersive look endures in many digital experiences.