The Relationship Between User Experience (UX) and CRO

The Relationship Between User Experience (UX) and CRO

Many teams focused on increasing conversion rates concentrate on raising ad budgets or creating new campaigns. But often, the real problem is much simpler: user experience (UX).

This document focuses on a fact that teams aiming to increase conversion rates often overlook: User Experience (UX). Instead of increasing the ad budget or creating new campaigns, improving UX is often a more effective solution. We will examine the inseparable relationship between UX and CRO, discussing how UX forms the foundation of CRO efforts and how it can be used more effectively for CRO.

Consider the following:

• Buttons that are hard to find


• Complicated forms


• Slow-loading pages


• Payment steps that appear unsafe

Each of these not only drives users away but also undermines the most powerful CRO (Conversion Rate Optimization) efforts.

UX and CRO: An Inseparable Whole

In reality, UX and CRO are not separate. A well-designed user experience is the most solid foundation for CRO. User experience encompasses a website's or application's usability, accessibility, desirability, and value. A good UX ensures users can easily achieve their goals, provides them with an enjoyable experience, and increases their trust in the brand. This directly contributes to higher conversion rates.

How Can UX Be Used More Effectively for CRO?

So, how can UX be used more effectively for CRO? Here are some strategies:

• Design simple and intuitive flows


• Don't tire the user with unnecessary steps


• Offer fast and secure payment processes


• Always prioritize the mobile experience

These strategies ensure that users can easily navigate your website or app and quickly access the information or products they want. By keeping the conversion process as short and simple as possible, you avoid unnecessary form fields and lengthy registration procedures. Making the payment process fast and secure and always prioritizing the mobile experience are also critical to increasing your conversion rates.

Data Collection and Analysis for UX Improvements

Before making UX improvements, it's essential to understand user behavior and identify problem areas. You can use various data collection and analysis methods for this:

• User Testing: Tests conducted with real users provide valuable insights into your website's or app's usability.


• Heatmaps: Heatmaps show where users click on your website, where they spend more time, and how far they scroll.


• A/B Testing: A/B tests allow you to compare different design or content variations to determine which performs better.


• Surveys and Feedback Forms: Collecting direct feedback from users helps you understand their needs and expectations.

Tools That Can Be Used for UX + CRO

Some of the popular tools for UX improvements and CRO efforts include:

• Hotjar / Microsoft Clarity: To understand user behavior with heatmaps and session recordings


• Optimizely / VWO: To conduct A/B tests and design experiments


• Looker Studio / GA4: To measure the user journey and conversion metrics


• Crazy Egg: For scroll maps and user interaction analysis


• Qualtrics / Typeform: To get direct user feedback through surveys

Conclusion: Happy User = High Conversion

No CRO effort will bring lasting success without improving the user experience. This is because a happy user equals high conversion. By ensuring users have an enjoyable experience on your website or app, you can increase their trust in your brand, earn their loyalty, and significantly boost your conversion rates. Investing in UX is the key to long-term CRO success.

👉 In your opinion, what is the biggest UX mistake that impacts CRO?