Exit, Entrance and Landing Page Reportings in GA4

Entrance Page

Landing Page

Your landing page experience is one of several factors that helps determine a keyword's Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of the information provided on the page, ease of navigation for the user, the number of links on the page, and users' expectations based on the ad clicked.

You can see this in the GA3 panel as follows: Select Site Content under the Behavior report. You can access the report when you click on Landing Pages in the drop-down menu.

You can see this issue in two different ways in the GA4 panel. First, you can create a customized report: First, open an empty Report Template in Explore.

Click the + sign in the Dimension field.

Select "Landing Page" as Dimension and click Import.

Then add any data you want to see in the Metrics field. You can use metrics such as views, sessions, engaged sessions, total users, new users, returning users, engagement rate, average engagement, time per session, conversions, and total revenue, or you can create your own customized metric as we mentioned in the GA4 Custom Definition and Usage Areas section.

After all the data has been added you will get this table:

Another method is to create a dashboard by customizing the Pages and Screens Report. For this, you must follow these methods: Open the Report field in the GA4 panel and select the Engagement category. Open the Pages and Screen dashboard located here.

Click on the Customize Report field in the upper right.

Click the Save field and select Save as a new report.

You can update the name of the report to Landing Pages.

Click Dimensions in the Customize report area.

Select Add Dimension on the screen that opens.

Add Landing Page as Dimension.

Select the three dots next to the Landing Page and click Set as default.

Finally, save all your changes by clicking Apply.

Then click on the Metrics field to select the metrics you want to add or remove.

Again, save the changes by clicking Apply. Select Save changes to the current report to save the changes made to the entire report.

To see this dashboard more easily, select Library in the Report section.

Click on the Edit Collection field in Life Cycle.

Drag the Landing Page report under Engagement from among the report collections on the right.

Then save it by clicking Save. Now when you open the Engagement menu under the Report area, you will find a special area where you can see the Landing Page data.

Thus, you will be able to better measure and analyze the performance of your pages in the GA4 panel.