May 8, 2025 299 reads

What is Product Snippet (Product Schema) and How to Create It?

Product snippets are structured data formats that make e-commerce pages listed on search engines like Google appear more attractive and informative. These snippets can include information such as price, stock status, rating scores, and product images. When used correctly, they can increase the likelihood that users will choose your site among search results.These snippets are generally created using Schema.org structured data. With schema markup in JSON-LD, Microdata, or RDFa format added to HTML pages, search engines can better understand your content and index it accurately.Steps to Create a Product SnippetSelect Schema.org Structured Data: You need to create an appropriate product snippet using one of the formats: JSON-LD, Microdata, or RDFa. The most comprehensive source for this is schema.org. Support from Google Resources: Google, the most widely used search engine, publicly shares the metrics it approves regarding structured data. Click here for Google’s recommended Product Snippet procedure. Define Basic Information: For high-performing snippets, include key data such as product name, price, stock status, and ratings. Integrate into HTML Page: Optimize your page for search engines by embedding structured data into your HTML. The more dynamic the implementation, the easier your job becomes. Set it up so information is automatically pulled when products are added. Validate with Google Rich Results Test Tool: This tool directly identifies errors and issues in the structured data. Check the functionality of the schema markup using the Google Rich Results Test Tool. Required HTML and Schema Markup for Product SnippetsOn product pages, the required information that Google wants to retrieve includes “Product Name” and at least one of the following: “review”, “aggregateRating”, or “offers”.Here is an example of a product snippet in JSON-LD format that you can add to your HTML page:script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Product", "name": "Samsung Galaxy S24", "image": "https://example.com/images/samsung-galaxy-s24.jpg", "description": "High-performance next-generation smartphone.", "brand": { "@type": "Brand", "name": "Samsung" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "1500" }, "offers": { "@type": "Offer", "priceCurrency": "TRY", "price": "19999", "availability": "https://schema.org/InStock" } } This code provides search engines like Google with basic product information to generate rich snippet appearances in search results. For Google’s recommended Product Snippet procedure, click here.Where Should You Place Product Snippets?Product Snippets (Product Schema Markup) are usually created in JSON-LD format and added to the website. This is also the recommended method in Google’s documentation. Google’s guideline for placing a product snippet is as follows: JSON LD* (Recommended)JavaScript representation placed in the script tag in the head or body of the HTML page. The markup is not interspersed with visible text. This makes it easier to express nested data items such as the PostalAddress value of a MusicVenue element. MicrodataLike RDFa, it uses HTML tag attributes to name the properties you want to mark as structured data. It is generally used in the body but can also be in the head section. RDFaAn HTML5 extension supporting linked data by providing attributes for HTML elements corresponding to content visible to the user. RDFa is commonly used in both the head and body sections of the HTML page. In summary, you can place your product snippets or structured data in the head or body sections.*Expert Advice: Since HTML is read from top to bottom, placing it in the head section is more readable and robust.How to Check Product Snippets?There are several ways to check a product snippet or structured data in general. We’ll detail these methods below. Google Rich Results Test Tool Dev Tools Inspect Area Source Code Google Rich Results Test ToolThe Google Rich Results Test Tool lets you test whether a page’s structured data qualifies for rich results in Google Search. This tool allows you to see whether specific data types like product data are correctly processed and helps identify errors.You can start the analysis by pasting the URL of the page you want to test or by directly pasting the HTML code into the tool. It lists the structured data types found and explicitly indicates warnings or errors. It also provides a preview of how correctly defined data will appear in Google search results.Steps to test a Product snippet using Google Rich Results: Go to Google Rich Results Test Tool: Visit https://search.google.com/test/rich-results Paste the product page URL you want to check: Or alternatively paste the HTML code directly. Click the "Run Test" button: Google will start analyzing the structured data. Review the test results: Structured data types found on the page (e.g., “Product”) will be listed. Check for errors and warnings: Missing, incorrect, or recommended fields will be clearly displayed. For example, it will warn you if "price" is missing. View the product snippet preview: If the structured data is correct, a sample preview will be shown. Make necessary corrections and retest: After fixing the errors, rerun the test to ensure accuracy. Dev Tools Inspect AreaBrowser developer tools (Dev Tools) are useful to directly see how structured data is integrated into the page. Open the page and right-click, then select “Inspect” to access the HTML structure.In this area, you can directly view structured data in JSON-LD format defined with the script type="application/ld+json" tags. You can check whether necessary fields like product name, price, and stock status are correctly defined.To check Product Snippet via Dev Tools: Open the Devtools Inspect area on the page (F12) Press Control + F in the Elements tab to open the search bar. Search for "application/ld+json" Click the results and copy the code to a text editor to review the snippet. Checking via Source CodeYou can view the source code (Ctrl+U or right-click “View Page Source”) to directly see the placement of structured data in the HTML. This method lets you check both JSON-LD and other structured data formats like Microdata.In the source code, verify whether structured data is correctly defined with appropriate tags and content. It’s important for meeting search engine expectations and ensuring all required fields are complete and up to date.Required Metrics in Product SnippetsGoogle supports the use of structured data so that product pages can be shown as rich snippets in search results. However, to display these snippets correctly and effectively, certain metrics must be used. Below is a table listing the main metrics used in product snippets and their functions: Metric NameRequired?Description (Details) nameRequiredSpecifies the name of the product. Without this metric, a product snippet cannot be created. imageRequiredURL of the product image. Required for image display in the snippet. descriptionNot RequiredProvides a short description of the product. Optional but recommended. skuNot RequiredSpecifies the product’s stock code. Useful for inventory tracking and identification. brandNot RequiredIndicates the brand the product belongs to. Recommended for known brands. offersRequiredContains information such as product price, stock status, and seller. Required for price display in snippets. offers.priceRequired (within offers)Specifies the product’s sale price. offers.priceCurrencyRequired (within offers)Indicates the currency of the price (e.g., TRY, USD). offers.availabilityNot RequiredSpecifies stock status (e.g., InStock, OutOfStock). aggregateRatingNot RequiredShows the average rating based on user reviews. Builds trust. reviewNot RequiredContains user reviews about the product. Important for social proof. gtin / mpnNot RequiredThe product’s global identifier. Especially important for Google Shopping. Product Snippet Applications in Different IndustriesThe use of product snippets in different industries is an important SEO element that directly affects how businesses reach their target audience. Since each industry has unique needs and user expectations, properly structured product snippets ensure better visibility in search engines.For example, while technical features and ratings are prominent in the electronics industry, size and color options come forward in the fashion sector. In the food industry, content details and expiration dates may be critical for users. Therefore, creating a product snippet strategy tailored to each sector improves user experience and increases organic traffic. Electronics: For phones, computers, and other tech products – price, rating, and stock info. Fashion: For clothing and shoes – size, image, color, and stock availability. Food: For grocery items – price, ingredients list, and expiration date. SEO Advantages of Product SnippetsProduct snippets are a type of structured data that enhance SEO performance by making search engine results more eye-catching. These snippets provide critical product information (price, stock status, ratings, etc.) directly in the search results, offering a major advantage for e-commerce sites.When applied correctly, snippets not only increase your site’s click-through rate (CTR) but also boost organic traffic and conversion rates. Product snippets are a crucial part of SEO strategies and a powerful way to stand out in a competitive e-commerce environment.Impact of Snippets on Click-Through Rate (CTR)Rich snippets attract user attention by appearing more visually prominent in organic search results. Pages displaying price, images, and rating information receive more clicks, increasing CTR. When users find key product details directly in search results, the likelihood of clicking on a product of interest increases. In competitive sectors, snippet use can make a noticeable difference in click-through rates.Additionally, the extra information provided by snippets improves relevance for search queries, increasing the time users spend on your page and reducing bounce rates – offering further SEO benefits.How Product Snippets Contribute to Organic TrafficWith better visibility and increased clicks, e-commerce sites can grow their organic traffic. Presenting product details directly improves user experience and can increase sales conversion rates. When users can access info like price, stock status, reviews, and descriptions from search results, they’re guided straight into the buying journey. Moreover, search engines tend to rank pages with high user engagement and click-through rates higher. This helps snippet-using pages attract more organic traffic and boost brand authority in the long run. Properly structured snippets, especially those optimized for Google’s Featured Snippet or other special result formats, can exponentially increase organic reach.

May 8, 2025 1 reads

Ürün Snippet (Product Schema) Nedir ve Nasıl Oluşturulur?

Ürün Snippet Nedir ve Nasıl Oluşturulur?Ürün snippet'leri, Google gibi arama motorlarında listelenen e-ticaret sayfalarının daha dikkat çekici ve bilgilendirici görünmesini sağlayan yapısal veri biçimleridir. Bu snippet'ler, fiyat, stok durumu, değerlendirme puanları ve ürün görselleri gibi bilgileri içerebilir. Doğru kullanıldığında, kullanıcıların arama sonuçları arasında sitenizi seçme olasılığını artırabilir.Bu snippet'ler, genellikle Schema.org yapısal verileri kullanılarak oluşturulur. HTML sayfalarına eklenen JSON-LD, Microdata veya RDFa formatlarındaki schema markup ile arama motorları, içeriğinizi daha iyi anlayabilir ve doğru bir şekilde dizine ekleyebilir.Ürün Snippet Oluşturma AdımlarıSchema.org Yapısal Verisini Seçin: JSON-LD, Microdata veya RDFa formatlarından birini kullanarak uygun bir ürün snippet oluşturmanız gerekmekte. Bununla ilgili en kapsamlı kaynağı schema.org’da bulabilirsiniz.Google Kaynaklarından Destek: En çok tercih edilen arama motoru Google, yapısal veriler ile ilgili onayladığı metrikleri public olarak paylaşmaktadır. Google’un önerdiği Ürün Snippet prosedürü için buraya tıklayabilirsiniz.Temel Bilgileri Belirleyin: Doğru ve dönüşüm oranı yüksek bir snippet performansı için ürün adı, fiyat, stok durumu ve değerlendirme gibi temel bilgileri ekleyin.HTML Sayfasına Entegre Edin: Yapısal veriyi HTML kodu içerisine ekleyerek sayfanızı arama motorları için optimize edin. Burada ilgili yapıyı ne kadar dinamik kurgularsanız o kadar rahat edersiniz. Ürünleri eklendiği anda bilgilerin otomatik çekileceği şekilde kurgulamak ciddi bir iş yükünü üzerinizden alacaktır.Google Rich Results Test Aracı ile Doğrulama Yapın: Google Rich Result Test arası, ilgili yapısal veride bulunan hataları ve sorunları direkt tespit eder. Schema markup'ın doğru çalışıp çalışmadığını Google Rich Results Test Aracı ile kontrol edin.Ürün Snippet için Gerekli HTML ve Schema İşaretlemeleriÜrün sayfalarında Google’ın zorunlu olarak elde etmek istediği bilgiler “Ürün İsmi” ve “review, aggregateRating ya da offers” metrikleridir. review, aggregateRating ya da offers metriklerinden en az biri olmalıdır.Bir ürün sayfasında HTML sayfanıza ekleyebileceğiniz JSON-LD formatında bir ürün snippet örneği:script type="application/ld+json">{ "@context": "https://schema.org/", "@type": "Product", "name": "Samsung Galaxy S24", "image": "https://example.com/images/samsung-galaxy-s24.jpg", "description": "Yüksek performanslı yeni nesil akıllı telefon.", "brand": { "@type": "Brand", "name": "Samsung" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "1500" }, "offers": { "@type": "Offer", "priceCurrency": "TRY", "price": "19999", "availability": "https://schema.org/InStock" }}Bu kod, Google'a ve diğer arama motorlarına ürünle ilgili temel bilgileri sunarak arama sonuçlarında zengin snippet görünümü oluşturur. Google’un önerdiği Ürün Snippet prosedürü için buraya tıklayabilirsiniz. Ürün Snippetını Nereye Yerleştirmelisiniz?Ürün Snippetları (Product Schema Markup) genellikle JSON LD formatında oluşturularak siteye eklenir. Google dokümanlarında önerilen olarak gösterilen budur. Google’ın ilgili bir ürün snippetını eklemeniz için verdiği yönerge şu şekilde: JSON LD* (Önerilen)HTML sayfasının head ve body öğelerindeki script etiketine yerleştirilmiş JavaScript gösterimi. İşaretleme, kullanıcının görebildiği metinle aralıklı yerleştirilmez. Bu, bir Event öğesinin MusicVenue bilgisinin PostalAddress değerinin Country öğesi gibi iç içe yerleştirilmiş veri öğelerinin ifade edilmesini kolaylaştırır.Mikro veriRDFa'da olduğu gibi, yapılandırılmış veri olarak göstermek istediğiniz özellikleri adlandırmak için HTML etiketi özelliklerini kullanır. Genellikle body öğesinde kullanılır ancak head öğesinde de kullanılabilir.RDFaArama motorları için açıklamak istediğiniz, kullanıcının görebildiği içeriğe karşılık gelen HTML etiketi özelliklerini kullanıma sunarak bağlantılı verileri destekleyen bir HTML5 uzantısı. RDFa, HTML sayfasının hem head hem de body  bölümlerinde yaygın olarak kullanılır.Özetle ürün snippetlarınızı ya da yapısal verilerinizi head ve body öğelerine yerleştirebilirsiniz.*Uzman Tavsiyesi: HTML yukarıdan aşağıya okunan bir format olduğu için, head alanında yer alması daha okunaklı ve sağlıklı olabilir. Ürün Snippetlarını Nasıl Kontrol Edersiniz?Bir ürün snippet’ını hatta genel olarak yapısal veriyi kontrol etmenin birçok yolu vardır. Bu başlık altında bunun detaylarından bahsedeceğiz.Google Rich Results Test AracıDev Tools Inspect (İncele) AlanıKaynak KodGoogle Rich Results Test AracıGoogle Rich Results Test Aracı, bir sayfanın yapılandırılmış verilerinin Google’ın zengin sonuçlar (rich results) için uygun olup olmadığını test etmenizi sağlar. Bu araç sayesinde, özellikle ürün gibi belirli veri türlerinin doğru şekilde işlenip işlenmediğini görebilir ve olası hataları kolayca tespit edebilirsiniz.Test etmek istediğiniz sayfanın URL’sini veya doğrudan HTML kodunu araca yapıştırarak analizi başlatabilirsiniz. Araç, sayfada bulunan yapılandırılmış veri türlerini listeler ve her birine dair olası uyarıları ya da hataları açıkça belirtir. Ayrıca, doğru tanımlanmış verilerin Google arama sonuçlarında nasıl görüneceğine dair bir önizleme de sunar.Google Rich Results üzerinden Product snippet test etme aşamaları şu şekildedir:Google Rich Results Test aracına gidin: https://search.google.com/test/rich-results adresine giriş yapın.Kontrol etmek istediğiniz ürün sayfasının URL’sini yapıştırın: Ya da alternatif olarak HTML kodunu doğrudan yapıştırabilirsiniz.“Testi çalıştır” butonuna tıklayın: Google, yapılandırılmış verileri tarayıp analiz etmeye başlar.Test sonuçlarını inceleyin: Sayfada tespit edilen yapılandırılmış veri türleri (örneğin “Product”) listelenir.Hataları ve uyarıları kontrol edin: Eksik, hatalı veya önerilen alanlar detaylı şekilde gösterilir. Örneğin: "price" eksikse uyarı verir.Product snippet önizlemesini görüntüleyin: Yapılandırılmış veri düzgünse, arama sonuçlarında nasıl görüneceğine dair örnek bir görünüm sunulur.Gerekli düzenlemeleri yaparak testi tekrarlayın: Hataları giderdikten sonra testi yeniden çalıştırarak doğruluğunu kontrol edebilirsiniz.Dev Tools Inspect (İncele) AlanıTarayıcıların geliştirici araçları (Dev Tools), yapılandırılmış verilerin sayfa içeriğine nasıl entegre edildiğini doğrudan görüntülemek için oldukça kullanışlıdır. Sayfayı açıp sağ tıklayarak “İncele” seçeneğini tıkladığınızda, sayfanın HTML yapısına ulaşabilirsiniz.Bu alanda script type="application/ld+json" etiketleri ile tanımlanmış JSON-LD formatındaki yapılandırılmış verileri doğrudan görebilirsiniz. Gerekli alanların eksiksiz tanımlanıp tanımlanmadığını bu şekilde kontrol edebilirsiniz. Özellikle ürün adı, fiyat, stok durumu gibi alanlar burada doğru biçimde yer almalıdır.Dev Tools üzerinden Product Snippet kontrolü için: Sayfada Devtools Inspect alanını açın. (F12)Elements alanında Control + F yapıp arama barını açın. Arama barına "application/ld+json" yazın.Çıkan sonuçlarda detaya basarak ilgili snippet'ın kodlarını inspect üzerinde ya da herhangi bir Text programına yapıştırarak inceleyebilirsiniz. Kaynak Kod Üzerinden KontrolSayfanın kaynak koduna (Ctrl+U veya sağ tıklayıp “Sayfa Kaynağını Görüntüle” seçeneği) erişerek yapılandırılmış verilerin doğrudan HTML içindeki yerleşimini görebilirsiniz. Bu yöntemle hem JSON-LD hem de Microdata gibi diğer yapılandırılmış veri formatlarını kontrol etmek mümkündür.Kaynak kodda, yapılandırılmış verilerin doğru etiketlerle ve içeriklerle tanımlanıp tanımlanmadığını inceleyebilirsiniz. Özellikle arama motorlarının beklentilerine uygunluk açısından, gerekli tüm alanların eksiksiz olması ve verilerin güncel olması büyük önem taşır.Ürün Snippetlarında Bulunması Gereken MetriklerGoogle, ürün sayfalarının arama sonuçlarında zengin snippet (rich snippet) olarak gösterilebilmesi için yapılandırılmış veri (structured data) kullanımını destekler. Ancak bu snippet'lerin doğru ve etkili şekilde görüntülenebilmesi için bazı metriklerin kullanılması gerekir. Aşağıda, ürün snippet'ları için kullanılabilecek başlıca metrikleri ve işlevlerini tablo halinde görebilirsiniz:Metrik AdıZorunlu Mu?Açıklama (Detay)nameZorunluÜrünün adını belirtir. Bu metrik olmadan ürün snippet'ı oluşturulamaz.imageZorunluÜrüne ait bir görsel URL’sidir. Snippet’ta görselin gösterilebilmesi için gereklidir.descriptionZorunlu DeğilÜrün hakkında kısa bir açıklama sunar. Zorunlu olmasa da kullanılması önerilir.skuZorunlu DeğilÜrünün stok kodunu belirtir. Stok takibi ve ürün ayırt edilebilirliği için faydalıdır.brandZorunlu DeğilÜrünün ait olduğu markayı belirtir. Marka bilinirliği olan ürünlerde önerilir.offersZorunluÜrünün fiyatı, stok durumu ve satıcı gibi bilgileri içerir. Snippet'ta fiyat gösterimi için gereklidir.offers.priceZorunlu (offers içinde)Ürünün satış fiyatını belirtir.offers.priceCurrencyZorunlu (offers içinde)Fiyatın hangi para biriminde olduğunu belirtir (örneğin: TRY, USD).offers.availabilityZorunlu DeğilÜrünün stok durumunu belirtir (örneğin: InStock, OutOfStock).aggregateRatingZorunlu DeğilKullanıcı yorumları üzerinden ürünün ortalama puanını gösterir. Güven artırıcıdır.reviewZorunlu DeğilÜÜrünle ilgili kullanıcı yorumlarını içerir. Sosyal kanıt sağlamak açısından önemlidir.gtin / mpnZorunlu DeğilÜrünün global tanımlayıcı numarasıdır. Özellikle Google Shopping için önemlidir.Farklı Sektörlerde Ürün Snippet UygulamalarıFarklı sektörlerde ürün snippet kullanımı, işletmelerin hedef kitlelerine ulaşma stratejilerini doğrudan etkileyen önemli bir SEO unsurudur. Her sektörün kendine özgü ihtiyaçları ve kullanıcı beklentileri olduğu için, ürün snippet'lerinin doğru yapılandırılması, arama motorlarında daha görünür olmayı sağlar.Örneğin, elektronik sektöründe ürün teknik özellikleri ve değerlendirme puanları ön plana çıkarken, moda sektöründe beden ve renk seçenekleri öne çıkar. Gıda sektöründe ise içerik bilgileri ve son kullanma tarihi gibi detaylar kullanıcılar için kritik olabilir. Bu nedenle, her sektörün kendi dinamiklerine uygun bir ürün snippet stratejisi oluşturması, hem kullanıcı deneyimini iyileştirir hem de organik trafiği artırır.Elektronik: Telefonlar, bilgisayarlar ve diğer teknolojik ürünler için fiyat, değerlendirme ve stok bilgisi.Moda: Kıyafet ve ayakkabı ürünleri için beden, görsel, renk ve stok durumu bilgisi.Gıda: Market ürünleri için fiyat, malzeme listesi ve son kullanma tarihi gibi bilgiler.Ürün Snippet'lerin SEO AvantajlarıÜrün snippet'leri, arama motorlarında daha dikkat çekici sonuçlar sunarak SEO performansını artıran önemli bir yapılandırılmış veri biçimidir. E-ticaret siteleri için büyük bir avantaj sağlayan bu snippet'ler, kullanıcıların ihtiyaç duyduğu temel bilgileri (fiyat, stok durumu, inceleme puanları vb.) doğrudan arama sonuçlarında göstermeye yardımcı olur.Doğru uygulandığında, snippet'ler yalnızca sitenizin tıklanma oranını (CTR) artırmakla kalmaz, aynı zamanda organik trafiği ve dönüşüm oranlarını da yükseltebilir. SEO stratejileri içinde kritik bir yere sahip olan ürün snippet’leri, rekabetin yoğun olduğu e-ticaret sektöründe fark yaratmanın etkili yollarından biridir.Snippet'lerin Click-Through Rate (CTR) Üzerindeki EtkisiZengin snippet'ler, organik arama sonuçlarında daha dikkat çekici görünerek kullanıcıların ilgisini çeker. Fiyat, görsel ve değerlendirme bilgileri görünen sayfalar, daha fazla tıklama alarak CTR oranını yükseltir. Kullanıcılar, doğrudan arama sonuçlarında ürünle ilgili kritik bilgilere ulaştıklarında, ilgilerini çeken bir ürüne tıklama olasılıkları artar. Özellikle rekabetin yoğun olduğu sektörlerde, snippet kullanımı tıklanma oranlarında belirgin bir fark yaratabilir.Ayrıca, snippet'lerin sunduğu ek bilgiler, kullanıcıların arama sorgularına daha iyi yanıt verdiğinden, sitenize gelen ziyaretçilerin alaka düzeyi yükselir. Bu, kullanıcıların sayfanızda daha fazla zaman geçirmesini ve hemen çıkma oranlarının düşmesini sağlayarak SEO açısından ek faydalar sunar.Ürün Snippet'lerin Organik Trafik Artışına KatkılarıDaha iyi bir görünürlük ve artan tıklama oranları sayesinde e-ticaret siteleri organik trafiklerini arttırabilir. Ürün detaylarının kullanıcıya doğrudan sunulması, kullanıcı deneyimini geliştirir ve satış dönüşüm oranlarını artırabilir. Kullanıcılar, fiyat, stok durumu, müşteri yorumları ve ürün açıklaması gibi bilgilere arama sonuçları üzerinden erişebildiklerinde, doğrudan satın alma sürecine yönlendirilirler.Buna ek olarak, arama motorları, kullanıcıların ilgisini çeken ve yüksek tıklama oranlarına sahip sayfaları daha üst sıralara taşıma eğilimindedir. Bu da ürün snippet'leri kullanan sayfaların daha fazla organik trafik çekmesine ve uzun vadede markanın otoritesini artırmasına yardımcı olur. Doğru yapılandırılmış snippet'ler, özellikle Google’ın Featured Snippet veya diğer özel sonuç formatlarına uygun şekilde optimize edilirse, organik erişimi kat kat artırabilir.

Apr 30, 2025 282 reads

19 SEO Tips to Gain Visibility on Google AI Overview

In today’s digital world, artificial intelligence and Google AI systems play a crucial role in determining how visible content is in search results. To ensure your website appears on Google AI and other AI platforms, your SEO strategies must be correctly optimized. Whether AI systems can accurately understand, crawl, and index your content can directly impact your rankings. Therefore, it's essential to tailor your content not only for human users but also for AI systems.To appear in the Google AI Overview, it’s not just about applying basic SEO techniques; it also requires understanding how AI evaluates your content. In this article, we’ll share 19 effective SEO tips to help boost your visibility across Google AI platforms.With these tips, your content will be easier for AI to understand, faster to index, and more likely to rank higher. Below are key steps to lay the foundation for creating AI-friendly content:- Making your content AI-compatible: What needs to be done for AI systems to crawl and interpret your content efficiently.- Optimizing page structure: The importance of SEO and AI-friendly site design.- Practical tips for content optimization: How to optimize titles, meta descriptions, and body content for Google AI.AI shapes search results by directly crawling and analyzing your web content. Therefore, your content must be fully accessible and optimized to appear in Google AI Overview.We’ve organized SEO tips for Google AI Overview visibility under the following main headings:1. Robots.txt and Bot Protection Settings2. HTML Structure and Accessibility Tips3. Creating Content in HTML4. Using "Agent-Responsive Design"5. Enabling Programmatic & Automatic Access via Indexing API and RSS Feeds6. Creating and Submitting an /llms.txt File7. NLP Optimization8. Regularly Publishing & Updating Content to Gain Authority in Your Niche9. Visibility Checks on AI Platforms10. Using Structured Data11. Updating Existing Content12. Using OpenGraph Tags1. Using the "Allow" Command for AI Platforms in Robots.txtTo allow AI platforms to properly crawl your site content, you must include the "Allow" command for relevant AI platform user-agents in your robots.txt file. This ensures that bots and AI tools can access your site, making your content visible on those platforms.For example, sites like https://darkvisitors.com/agents list user-agents for various AI platforms. Use these resources to identify and allow specific agents in your robots.txt file. Here’s a sample list:User-agent: OAI-SearchBotUser-agent: ChatGPT-User User-agent: PerplexityBotUser-agent: FirecrawlAgentUser-agent: AndiBotUser-agent: ExaBotUser-agent: PhindBotUser-agent: YouBotAllow: /Note: Even if you don't add an explicit "Allow" command, most of these bots will still be permitted unless otherwise specified.2. Avoiding Bot Protection and Access RestrictionsIt’s important to ensure that aggressive bot protection features in services like Cloudflare or AWS WAF are not enabled, so that AI tools and bots can access your website without issues. While such security measures are designed to block malicious bots, they can also prevent AI platforms from accessing the correct data.You need to make sure that the bot protection systems integrated into your site do not impose unnecessary restrictions on AI tools. Making these adjustments will make it easier for AI to interact with your content, ultimately helping improve your rankings.- In Cloudflare or AWS WAF configurations, it’s essential to specify AI user-agents to ensure that these bots can access your site without being blocked by security measures. For example:- In Cloudflare, under bot management, you can define special permissions for AI platforms.- In AWS WAF, you can create custom rules to allow access only for specific user-agents.3. Ensuring a Simple and Modern HTML Flow (Using HTML5)For AI platforms to properly crawl your content, your web page must be built using a modern HTML5 structure. Using HTML5 allows your web page to be understood more accurately by AI systems and search engines in terms of structure. The semantic elements provided by HTML5 clearly define the meaning and structure of your content. This makes it easier for AI to derive accurate interpretations when analyzing your content.article,section,mark,nav,details,summaryHTML5 enables you to group page elements in a meaningful way. Semantic tags like those listed above help present the page structure more clearly to AI. These tags indicate the function of each section on your page, helping AI better understand the organization of your content.4. Using "Agent-Responsive Design""Agent-responsive design" means that the website is optimized for both AI bots and users. This design helps AI bots crawl your page correctly. It ensures that web pages are seamlessly accessible on all devices and browsers. To offer both an AI-friendly and user-friendly experience, it's important to maintain consistent design and navigation across all page types. This way, AI bots can quickly access your page content and ensure accurate rendering.- Mobile Compatibility & Responsive Design: Your website's mobile version must be compatible and optimized to ensure that AI bots can crawl it correctly on mobile devices.- Consistent Navigation: Navigating your webpage should be easy, and switching between content should be quick. This allows AI bots to quickly locate your content.5. Accessibility Features for Page Elements: Using ARIA LabelsAI takes accessibility features into account to better understand the elements on your web page. ARIA labels (Accessible Rich Internet Applications) are HTML tags that explain the functions of the elements on your page to AI, enhancing page accessibility. ARIA labels ensure that page elements, especially dynamic content and interactions, are correctly recognized by AI.6. Displaying JavaScript Generated Content in HTMLFor AI platforms to properly crawl the content, the content on your page should be placed directly in HTML rather than being generated by JavaScript (JS). Content loaded via JavaScript may sometimes be ignored or not crawled properly by AI and bots. Therefore, important content and page elements should be placed directly within the HTML code.- Integrate JavaScript content into HTML as much as possible.- Use techniques like Server-Side Rendering (SSR) or Static Site Generation (SSG) to ensure JavaScript is rendered correctly.- Serve HTML content directly.7. Avoiding "Read More" Buttons on Content Pages"Read More" buttons, often used to improve user experience on content pages, can cause issues in terms of SEO and AI rendering. These buttons can prevent the full content of the page from being crawled, making it harder for AI bots to understand your content. Search engines and AI platforms should be able to quickly crawl and comprehend all the content on your page, so once the page content is complete, it should be fully accessible.Keeping all of your content visible to users will be more effective for SEO and AI-friendly content strategies. Each section of your content should be continuously accessible and should not require any additional clicks for users to view it.8. Not Displaying Content Behind Buttons & InteractionsAI should be able to quickly and accurately access all of the content on your page, but content hidden behind unnecessary interactions can make it difficult for bots to access.To optimize AI accessibility and ensure your content is rendered quickly, it is important to minimize interactions that prevent content from being visible on the page (especially login prompts, pop-ups, and ads).Pop-ups and login prompts can prevent AI from crawling and analyzing the content of your page. These types of interactions may hinder AI bots from fully reviewing the page.AI should be able to access your content in a direct and visible manner. Login screens and pop-ups make it harder for bots to index your content.- Show login prompts not at the top of the page but when needed by the user.- Set pop-ups to only open with user interaction, ensuring AI crawlers can scan the content without being blocked by these windows.9. Providing Programmatic & Automated Access to Content via Indexing API and RSS FeedsIt is important to utilize tools like the Indexing API and RSS feeds for faster and more efficient indexing of your content. These tools allow your web content to be accessed more quickly by search engines and AI platforms, and they enable programmatic, automatic indexing. Using RSS feeds and the Indexing API is particularly helpful for dynamically updated content, as they assist in ensuring your content is crawled instantly and accurately.- RSS Feed: If you regularly publish new articles on your blog, use an RSS feed to automatically notify AI and search engines about each new post.- Indexing API: By using the Indexing API, notify search engines directly about updated content after making changes to your site.10. Keep Page Load Time Ideally Below 1 SecondAI and search engines determine your rankings based on page load speed. A fast-loading page is a critical factor for SEO and facilitates easier access to your content by AI platforms. Page load time has a direct impact on user experience and allows AI to crawl your page quickly.- Your page load time should ideally be less than 1 second.- To increase page speed, use techniques like image optimization, caching, and asynchronous loading.- Image Optimization: Reduce image sizes and use appropriate formats.- Caching: Cache static content to prevent it from reloading repeatedly.- Asynchronous JS Loading: Load JavaScript files asynchronously to improve page speed.11. Purpose and Creation of the /llms.txt FileThe /llms.txt file is a configuration file used to specify which sections and content of your website AI platforms can access. This file works similarly to the robots.txt file but contains more specific permissions and instructions for the AI platform's crawling algorithms. With this file, you can define which pages and content AI bots should focus on.The /llms.txt file allows AI platforms to crawl your content correctly.This file indicates which parts of your website are accessible and which are not.You can refer to the provided link for resources on how to create the /llms.txt file, and you can include it in the root directory.It’s worth noting that John Mueller from Google mentioned that the LLMs.txt file is intended to present the main content without ads and navigation elements, but emphasized that this approach is already achieved with existing content and structured data. He stated that the proposed LLMs.txt file for providing content to AI bots is unnecessary. (Source)12. Increasing the NLP Suitability of Your ContentIncreasing the NLP suitability of your content is an important step for SEO. NLP (Natural Language Processing) affects how search engines understand and evaluate your content. NLP suitability ensures that your content is understood correctly and helps search engines rank your page more accurately.- Keywords and Natural Language: The keywords in your content should flow naturally within the language and be placed meaningfully. This helps NLP algorithms interpret your content correctly.- Avoid Complex Sentence Structures: Long and complex sentences can make it harder for NLP algorithms to understand. It is important to keep sentences clear and understandable.- Make Your Writing Clear, Simple, and Understandable: Meaningful connections and the use of natural language enable your content to perform better in NLP algorithms.- Use Meaningful and Connecting Phrases: Phrases like "because," "therefore," "so," help connect ideas clearly.- Use Question Format: Voice search users typically ask questions. Targeting these questions in your headings can boost voice search traffic. Instead of asking "What are the best SEO strategies?", users are more likely to use natural language, like "How are SEO strategies implemented?"- Present Information Clearly and Concisely: Providing clear information in the first sentence allows users and AI algorithms to quickly understand what they will encounter in the content. If you have a "How-to" heading, you can clarify the content by offering step-by-step information in the first sentence.13. Creating Support, Help, and FAQ Pages to Gain Authority and Increase TrustContent created for support, help, and FAQ pages can be quickly analyzed by Natural Language Processing (NLP) algorithms and indexed correctly. Additionally, these pages have great potential to achieve your conversion goals by providing users with quick and direct answers.- Use clear and direct language: Provide quick and direct answers to users' questions.- Avoid keyword-focused content: NLP algorithms prefer content written in natural language with meaningful sentences.- Include call-to-action (CTA) messages in your content.- Create user-focused and solution-oriented content.For example, on a "Frequently Asked Questions" (FAQ) page for a software company, detailed yet clear and understandable answers can be provided to the most common issues users face. This page will be properly processed by NLP algorithms and allow AI to analyze your content accurately. A sentence like "If you have not solved your issue, contact us" on a software support page makes a direct call to action for users, which can help increase conversion rates.14. Sharing Regular Content and Updating Content to Gain Authority in Your Target IndustrySharing regular content is one of the most effective ways to gain authority in your industry. Search engines and NLP algorithms pay more attention to constantly updated, original, and valuable content. Regular content production keeps your website looking fresh and active, increases your authority, and builds trust with users.NLP algorithms evaluate regularly updated content more and often prioritize it in ranking algorithms. This ensures that your content becomes more visible and is correctly analyzed in natural language. Additionally, producing high-quality and original content encourages other websites in your industry to reference you, which naturally boosts your authority.Regular content production allows you to keep up with industry developments and provide innovative and informative content to users. Thus, while gaining authority, you also optimize your content to be most suitable for AI algorithms.- Create a content calendar: Plan and publish your content regularly according to a content schedule.- Focus on user-centric content: Search engines value content that attracts users' attention and answers their questions.- Offer innovative and valuable content: Not only produce "SEO-friendly" content but also content that provides real value to users, as this will strengthen your authority in the long term.15. Visibility Control on AI PlatformsTo determine whether your content is getting visibility on AI platforms, you need to perform web searches to check if your content is accessible. Seeing whether AI platforms are correctly crawling your site allows you to understand if your SEO strategy is working properly. This process is an important step in understanding which AI platforms are displaying your content and which are not.When searching, you can perform searches using keywords aimed at AI platforms to see if your content is being displayed. If the content appears on the platform and is correctly indexed, you can conclude that the AI is providing an efficient display of your content.- Andisearch.com is a quick tool to see how AI platforms perceive your content.- Firecrawl shows how your page is crawled by AI tools and which sections are accessible.- Theneo and Mintlify tools can be used to make content AI-friendly. 16. Reporting Content Publish & Update DatesUsing schema markup ensures that your content is correctly understood by search engines and AI platforms. Especially for markup types like BlogPosting and Article, it is important to correctly mark dates such as datePublished (publish date) and dateModified (update date). This is necessary to inform search engines whether your content has been updated and when it was originally published. Specifying these dates correctly helps AI and search engines understand your content accurately.Some AI agents track whether content is updated in real time. This is especially important for the dateModified tag. If you want AI to notice changes made to your content, you should update at least 15% of the content. This helps AI evaluate your content as up-to-date.- Rewrite or update a part of your content: This is particularly necessary for old content. For example, adding a new trend or development to an old blog post keeps your content fresh and relevant.- Change 15% of your updated content: This update helps AI notice the changes in your content.Abby Gleason, in her LinkedIn content examining the significant impact of datePublished data on CTR, mentions that Google only takes into account one of either datePublished or dateModified lines. According to her analysis, having both datePublished and dateModified on the page can cause display confusion. I recommend you check her analysis. :)17. Informing Content Detail with Headline TypesWhen marking your content using schema markup, using the correct @type and headline definitions helps ensure that your content is accurately defined. @type: "headline" specifies the headline of your content and is important for SEO optimization because headlines are often crawled by search engines.- @type: "CreativeWork" is commonly used for article, video, blog post, or other creative content types.- headline specifies the content headline and helps search engines quickly understand what your page is about.These types also ensure that your content is compatible with the Passage Indexing algorithm.18. Using OpenGraph TagsThe correct use of OpenGraph tags allows AI bots to crawl and analyze your web page more efficiently. These tags define the page’s meta data, helping AI and social media platforms better understand your content. AI user-agents (AI browser agents) can use these tags to retrieve your content more quickly and accurately, which can improve SEO rankings.- Faster Data Retrieval: Thanks to OpenGraph tags, AI bots can quickly understand the content of your page, which increases the speed of content display. The title and description tags ensure that your content is presented concisely and clearly.- Correct Indexing of Content: OpenGraph tags clearly define the title, description, and visuals on your page, ensuring that your content is indexed correctly.- Collaboration with AI User-Agents: These tags help AI platforms analyze your content more efficiently and support collaboration.- Adding visual content using image tags (og:image) attracts user attention and increases shareability.19. Using Consistent Navigation PatternsHaving a consistent navigation structure allows users to navigate the site more easily. It also enables AI bots to analyze the content and flow of your page more accurately. A clean and intuitive site structure allows AI to index the content properly. AI can correctly predict the order of your content and the flow of the site. To make content more quickly accessible, similar navigation patterns should be used across all pages. This helps AI bots to crawl the site quickly and ensures your content is displayed correctly.- Menus and headings should be clear and consistent. This makes it easier for AI bots to retrieve your content in sequence.- A consistent page structure, particularly with content and categories organized in an orderly manner, helps AI understand the flow of the page.- Sitemap and link structures should also be consistent. AI bots can reach all corners of your site and crawl every page.Thanks to these 19 effective SEO tips, your content can be more easily understood, crawled, and indexed by both users and AI systems. By implementing AI-friendly content strategies, you can increase your visibility on platforms like Google AI Overview and achieve higher rankings in search engine results. Remember, in today’s digital ecosystem, success doesn’t come from simply producing quality content—it also requires presenting that content in a way that AI systems can accurately interpret.