Sep 3, 2022 12158 reads

Googlebot and How Does It Work? What Are the Types of Googlebots?

Googlebot is the web crawler used by Google to gather necessary information and create a searchable web index. Googlebot has mobile and desktop crawlers as well as dedicated crawlers for news, images and videos.What is Googlebot?Googlebot crawls web pages through links. It finds and reads new and updated content and suggests what should be indexed. The directory can be considered as the place where Google stores information. Google uses large numbers of computers to send their browsers to every corner of the web to find these pages and see what's inside them. Googlebot is Google's web crawler robot and other search engines also have their own search bots.How does Googlebot work?Understanding how Googlebot works is essential for successful search engine optimization. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go on the next crawl. When robots find new links on the site, they add them to the list of pages to visit next. If Googlebot finds changes in links or broken links, it takes note of it so that the index can be updated. The program determines how often it scans pages. To make sure that Googlebot can index your site correctly, you should check the crawlability of the site. If your site is open to search engine robots, your website will be crawled periodically.Also, if Googlebot detects changes to broken links or other links, it makes a note of updating it in the Google index. Therefore, you should always make sure that your web pages are crawlable so that they can be properly indexed by Googlebot.Let's look at the web indexing processes.What Are the Types of Googlebots?Google has many different types of Google crawlers, and each is designed for the multitude of ways in which websites are crawled and rendered. Certain directives or meta-commands for certain bots must be generated by your website.There are many different robots. For example, AdSense and AdsBot control ad quality, while Mobile Apps Android controls Android apps. For us these are the most important:Googlebot (desktop)Googlebot (mobile)Googlebot VideoGooglebot ImagesGooglebot NewsTo see all of Google's bots, you can visit https://developers.google.com/search/docs/advanced/crawling/overview-google-crawlers How to Find Out When Googlebot Visits Your Website?You can dig into your log files or open the Crawl section of Google Search Console to find out how often Googlebot visits your site and what it does there. If you want to take advanced actions to optimize your site's crawling performance, you can use tools like SEO Log File Analyzer by Kibana or Screaming Frog.You can use the robots.txt file to determine how Googlebot visits parts of your site. But be careful, if you do this the wrong way, you can completely stop Googlebot from coming. This will remove your site from the index.How to Optimize Your Site for Googlebot?SEO is a broad field that encompasses many useful techniques. Let's take a look at some of the most vital SEO strategies to make Googlebot's job easier. We can start by following the steps below:Make your site visible to search engines. You can do this with the "Allow: /" command in the robots.txt file.Do not use the 'nofollow' tag on internal links on your site or keep it to a minimum. These links specifically tell crawlers like Googlebot not to follow them back to their source.Create a sitemap for your website. A sitemap is a list of all your site's pages and important information about them, organized in an easy way for Googlebot to understand. If you have a sitemap, Googlebot will refer to this resource to learn about your site and find all your content.Use Google Search Console. With this set of tools, you can perform many vital tasks. For example, you can submit your sitemap so Googlebot can find and crawl your URLs faster. You can also find out if there are any crawl-related errors on your pages and get advice on how to fix them.The harder you work to make your site understandable to Googlebot and other crawlers, the more your website traffic, conversions and sales will increase.SolutionGooglebot is the little robot that visits your site. If you have made the technically correct choices for your site, the relevant robot will come to your site frequently. If you add new content regularly, it will come more often. Sometimes, when you make large-scale changes to your site, you may need to call that cute little crawler to come right away so the changes can be reflected in search results as soon as possible.Now that you know how to use Googlebot to your advantage, it's time to get down to business and get your website indexed extensively by Google. Getting help from AnalyticaHouse's SEO experts can be very helpful in this complex process. With years of experience in providing holistic SEO services, AnalyticaHouse can help your website reach its maximum potential and navigate the world of Googlebot. Contact us today to learn more.Frequently Asked Questions About GooglebotWhat Does Googlebot Do?Googlebot visits and crawls websites by following links within the page (link-to-link). Content found by robots is downloaded based on relevance and stored in the Google index. In a nutshell, Googlebot is the Google robot that works for crawling and indexing websites.How Often Does Googlebot Visit a Site?How often Googlebot crawls the website depends on several factors. The PageRank value of the relevant page, the number of existing backlinks and their quality are very important. A website's load time, structure, and frequency of updating content also play a role in how often Googlebot visits the site. A page with many backlinks may be read by Google every 10 seconds, while a site with few links may not be crawled for weeks.What is Website Crawlability?Crawlability refers to the degree to which Googlebot can access your entire site. The easier it is for Googlebot to review your content, the better your performance in search results will be.

Sep 3, 2022 3556 reads

Glossary of SEO Terms

[A]Algorithm: It is the chain of rules in which all the steps that can be followed to achieve a goal/action are determined and the process constructed.AMP: Accelerated Mobile Pages is developed by Google. It is a design template that makes websites open faster on mobile devices.A/B Testing: It is a set of processes in which two different versions of a web page or application are tested to measure user behavior.AJAX: JavaScript and XML are the processes that exchange data on a web page without refreshing the page. It is possible to see in form and basket transactions.Anchor Text: It is the word to which the link is given for a link in any content on the website or for links made from one site to another site.ASO: APP Store Optimization is the whole of the optimization studies that enable to highlight the applications in the android and IOS mobile application stores.Average Visit Duration: It is known as AVD or average session duration that refers to the average amount of time a user spends on the website.[B]Backlink: Links from any website to another website are called backlinks. It plays an important role in SEO studiesBlackhat SEO: It uses search engine optimizations in unethical and harmful ways for the website. After a very short-term rise, it brings decline and loss to the website in the long run.Bounce Rate: It gives the percentage of time that users who visit the website exit the page. Bounce rate increases when a user exits a page in a short time. Therefore, the lower the bounce rate, the more advantageous it is for the website.Bot: They are virtual user impersonations used for browsing websites, performing data extraction/sending operations and testing. Bots are also known as spiders and can be distinguished by search engines. Search engines often use bots to crawl a website.Breadcrumb: They are on-page navigations that allow users and bots visiting a website to navigate more practically within the site. For example, when a page is visited, it is the hierarchical navigation from the category to which that page is linked at the top to the home page.Broken Link/URL: It is an error situation caused by not opening any link on the website anymore. They are usually indicated by the 404 error code. Broken links are very important metrics to detect and remove/edit in SEO optimizations, as they weaken the user experience.[C]Cache: It is a cookie method in which the final version of a website is statically saved and served to users quickly. The user who visits the same page again sees the last version stored in the cache instead of waiting for the page to load dynamically, and the user browser gains performance.Canonical: It is tags that express the originality of a web page. For example, the canonical page indicates that the original URL for search engine bots is this page, while the canonical tag given to another page means that the relevant page is just a similar one and the original URL is the URL specified in the canonical. Therefore, the use of canonical is very important in terms of SEO and is one of the metrics to be considered.Call To Action: It is sequences of call-to-action text/sentences that are used from meta tags to enable the user to interact within the page as well.CDN: It is the general name of the servers used to increase browser performance by calling source files (DOM elements such as images, css and js files) on websites from a different source. CCTLD: It is the name given to the country extension at the end of a domain. For example: sitename.com.tr / sitename.co.ukCloaking: It is the process of presenting a different page to search engine bots than to real users, often used to manipulate search engines. With the developing search engine algorithms, this difference is easily understood and is not recommended for a healthy SEO study. Cookies: It is a browser storage policy that stores user sessions and data to be processed, similar to the cache method. Unlike Cache, it is automatically cleared after a certain period of time instead of keeping it permanently.Competitor Analysis: It is the case of making the work, visibility, on/off page analysis of competitor websites that provide products/services in a category related to a website.Conversion Rate: It is a numerical value that measures the purchasing behavior of a product or service by users visiting the website. It measures how many people buy a product/service and how many people fill out the contact/registration forms.CRO / Conversion Rate Optimization: It is the whole of the optimization studies to increase the behavior of users visiting the website, such as purchasing/registering products/services.CSS: The code language that determines the format and style of websites is called CSS. With CSS, many style arrangements are made such as the size of the images on a website, the colors of the buttons, to the fonts and formats of the texts.CTR(Click Through Rate): In the performance marketing, it refers to the click-through rates of the published ads compared to the impression.Crawl Budget: Search engines allocate a certain crawl limit when crawling a website. While this covers 90% of some site, some may cover 70% of the site. The up-to-dateness of the website, its responsiveness and originality in accordance with the user experience are among the positive factors that increase the scanning budget of search engines.CPC: It means Cost Per Click that refers to the price a website pays to the search engine for each click in search engine advertising.[D]Data: It is all the information on the internet.Deindex: It is the process of removing/indexing a web page indexed by search engines.Density of Keyword: It is used to express the frequency of usage of the relevant keyword in a website, page and articleDisavow: The process of rejecting backlinks that a website receives through Google Search Console.DNS: It is the unique IP address a website has.Dofollow: These are the reference links that allow the relevant page and domain value to be shared with the site to which the link is given, in the link/backlink given from one website to another website. If there is no definition specified by search engine bots on the HTML side (nofollow, noreferrer, etc.), it is considered to be an automatic dofollow link.Domain: It is the name of a  website. Each domain must be unique and must not contain Turkish characters.Domain Rate / Domain Authority: It is a numerical term that expresses the visibility of a domain by search engines and its power in proportion to the visit it receives. The content shared by a website with a high domain authority is quickly indexed by search engines and the quality of the backlinks it gives is higher than other websites.Doorway Page: It is the process of opening helpful websites created to rank a website higher in search results. In doorway page, it is generally used in backlink strategies.Dwell Time: It refers to the time it takes for a user to return to the search results after clicking on a website from the search results. The higher the Dwell time, the more advantageous it is for the website.Duplicate Content: It is caused when the content on a website is found on more than one page. At the same time, adding content on another website without showing the source causes the problem of duplicate content.[E]External Link: An external link is the link from one website to another website. Since external links are like backlink, they are added with definitions such as nofollow, dofollow, noreferrer, noopener.[F]Featured Snippet: It is results at the top of the search results that provide information about the searched topic directly on the search page. It is called the zero position. Usually It is the position that lists the results on the search page like “What is it? How is it done? What are they?” without requiring a visit to the website.First Contentful Paint: It is the pagespeed value that shows how long it takes to load the main content of a website. The lower the FCP value gives the faster the website loads.Filezilla: A bridge program used to access a website's server.FTP: It is called the server/hosting directory where the website files are located. File Transfer Protocol is used to store website server files and to exchange files.Favicon: It is the icon of the website displayed in browsers. It is usually located at the top of the browser, in the tab section. It helps the site to attract attention and increase brand awareness.[G]Google Ads: It is the platform where Google ads are managed. It is also known as performance marketing. Google Analytics: It is a free website traffic tracking tool offered by Google. It is a comprehensive tracking and analysis tool where information such as location, reference, demographic (age/gender) of users visiting the website are shared and historical data analysis can be made.Google Search Console: It is Google's free website traffic tracking tool. Unlike Google Analytics, it shows the user directly from the search results. The site map of the website, robots.txt, is the address where responsive analyzes and updates are shared with Google.Google BERT: The BERT algorithm developed by Google is prepared to make sense of searches made in daily conversations.Google Pirate: When websites that generally broadcast pirated and violate copyrights are reported, the Google Pirate algorithm examines the relevant sites and ensures that they are removed from the index and search results.Google Tag Manager: It is a free service developed by Google to monitor and analyze website visitor behavior. It analyzes users' behavior and on-site activities such as filling out forms, clicking buttons, shopping conversions.[H]Heading Tag: It plays an important role in the recognition of the page by search engines. They are listed from H1 to H6 and each tag differs in size, font and style.H1: It is the primary title tag that gives information about what the page on the website is about. It directly reflects the main keyword of the page. For a successful SEO optimization, it is recommended to have 1 H1 on each page.H2: It is the title tag used to express the subheadings of H1 on a web page. It contains the main headings in the content of the page.Hreflang Tag: It is used to specify the alternative language version on a web page. It indicates to search engines that the same website is another language option Where the hreflang tag is used.Hosting: The storage area of a website's files. Hosting is the area where the images, HTML, CSS and JS files on the website are hosted.Htaccess: It is the main file that can be considered as the main engine of the website, where all routing (SSL, URL, etc.) adjustments are made. It is usually hosted on servers as “.htaccess”. A dot (.) at the beginning indicates that the file is hidden.HTML: It is the world's most common web display language interpreted by browsers. Today, all pages visited with browsers (Opera, Chrome, Mozilla, etc.) are displayed in HTML format.HTML Lang Tag: A tag that expresses the language of a web page to the browser. With the HTML Lang tag, browsers format the letters on the page according to the defined language. For example, Turkish characters cannot be used on a page with HTML Lang "EN", if used, the browser automatically converts these letters to English characters.HTTP: It means HyperText Transfer Protocol that is a transfer protocol that enables communication between different systems on the website. For example, many data flow processes such as calling a CSS & JS file from the server/hosting, fetching information from the database, form and purchase transactions take place within the HTTP protocol.HTTPS: It means Secure Hypertext Transfer Protocol that is the security-enhanced version of data communication in the HTTP protocol. An HTTP protocol with an SSL certificate is shown as HTTPS and all data sending/receiving operations on this protocol are encrypted.[I]IP: It is the address that enables data exchange between websites and computers.Index: It is usually the storage area where search engines categorize/folder and store websites. The index is also used in computers for the meaning of folder and categorization.Internal Link: It is a link from a page on a website to another page on the same website. It used to support in-site pages and to facilitate the user experience in SEO studies. International SEO: SEO study is supported by subfolder / subdomains and alternative language options.Infinite Scroll: It is the display of new pages, products, services as users scroll up the page on the website. It is used as a modern pagination technique. Image Alt Tag: It is a tag format that tells the purpose of an image on the website and what it is about. If the searcher has image alt tags that match the query term, it means that the media content related to the user's search term is on the page. It is one of the important metrics in terms of SEO. It is used asALT LABEL.Image Title Tag: It is the tag that specifies the name of an image on the website. In terms of SEO compatibility, the keyword of the paragraph that the image represents is written.[K]Keyword: Keywords form the main strategy of SEO studies. It refers to organic syntaxes that the website wants to get traffic to.[L]Latent Semantic Indexing (LSI): It detects the semantic link and relationship between keywords. For example, it establishes the semantic link between the keywords "car" and the words "gasoline, door, trunk". The use of LSI keywords in SEO studies is important because it increases the quality of a content.Link: It is a clickable HTML text that makes it easy to navigate within/between websites.Log & Log File: Log is the log of transactions in a website/application/program. For example, memberships, purchases, form filling processes, software-side errors and updates made on a website are stored as a "Log" record. Files that store log records are called Log Files.Landing Page: It is a HTML page consisting of a single page and marketed to provide user interaction. It is usually created for social media and advertising campaigns.Lazy Load: It is the loading and serving of the visual/media contents on a website to the user only when the area in which they are located is shown. For example, loading the image in the footer after logging in to a website weakens the page performance and user experience. To prevent this, Lazy Load ensures that the relevant image/media content is loaded only when the user views the footer area.Link Building: It aims to increase the user experience, and is evaluated under two different headings as on-site and off-site. In intra-site link building, links are made to provide circulation between the pages on the same website, while in off-site link building, a link is output from one website to another website.Long Tail Keyword: These keywords consist of a minimum of 3 words, making the search term more specific. L​​ocal SEO: Making an SEO optimization specific to only one region (Marmara, Istanbul, Kocaeli, etc.) is defined as local SEO.[M]Meta Title: It is the name given to the title of the sites listed in the search results. It is usually prepared by specifying the title that is desired to be displayed to the user in the results. With the last update, Google announced that it has decided to automatically determine the titles in the search results based on the relevant content.Meta Description: The descriptions of the sites listed in the search results. It is located below the title and is prepared to directly affect user behavior.Meta Keyword: It is the meta tag that expresses to search engines which keywords the relevant page addresses. Although it is not important for Google, it remains valid for other search engines.Meta Tag: It is meta tags usually created for search engines. It is known by tags such as meta title, meta description, meta author, meta theme, meta keyword, meta robots.Metric: It refers to the measurement titles used in the analysis of the website. SEO metrics refer to the parts/works that need to be edited on the website in search engine optimization.[N]Niche: It is used to express a special area belonging to a sector/professional group. For example, “cars” is a general category, while “BMW brand/model car” refers to a niche area.Noindex: It is the meta tag added to the pages that are not wanted to be indexed/indexed by search engines on the website.Nofollow: It is a tag that does not want to be followed by search engine bots from a website within the same site or that the reference value is not transferred in link exits made to a different website. It plays an important role in backlink processes.Noopener: Especially in the links opened in the new tab, cookies, sessions, etc. from the previous page. It is a tag that prevents data transfer to different web pages by blocking information.Noarchive: It is used to not show the HTML state stored in the cache side of a website. Websites with cache issues often use this tag.Noimageindex: A noindex-like meta tag used for images that are not intended to be indexed on a web page.Noreferrer: It is usually used with the noopener tag and prevents the referrer information from being transferred to the newly opened page.Nosnippet: It is the meta robots tag added to the page in order not to be included in the snippet / featured results mentioned as 0th in the search results.Notranslate: It is the meta robots tag that prevents automatic translation of the website according to the browser languages of the users.[O]On Page SEO: It refers to all in-site metrics that affect search engine optimization such as site speed, images, meta tags, structured data markups within a website.Offpage SEO: It refers to the external links given to a website, social media studies, off-site search engine optimization studies such as backlinks/promotional text, social bookmarks.Open Graph Tag: It is meta tags that determine how a website's content will appear on social media accounts.Organic: It is a term that does not contain any referrer links, does not come through a link on another website or social media, accessing the website by direct search, ad-free natural studies and traffic. It is also used for all work that proceeds in its natural course without a direct intervention.Organic Search: It refers to user behavior that provides access to non-advertising/natural results by querying search engines. All queries made using search engines are within the scope of organic search.Organic Traffic: It refers to visitors coming to the website from search engine queries. It reflects the traffic earned by the website directly from the search results, without the intermediary link,  any advertisement, promotion, social media etc. Orphan Page: Pages that do not receive a link from any page within the website. They are generally not discovered and crawled by search engines, that’s why  they have indexing problems.[P]Post: It is blog content on a website, social media posts.Pagination: The term used for pagination on a web page. For example, “1,2,3,4….” in Google search results. It is generally used on product listing pages and blog listing pages on e-commerce sites.Page Speed: It is the scale that determines the average load times of DOM elements (CSS, JS, Media Contents) in a web page. The higher the page speed gives the more efficient the user experience.Page Authority: It is page score that is determined by on a website based on external links, its keywords and organic visits.Paid Search: It refers to ad queries and clicks in search engines.Paid Traffic: It is used to express the traffic obtained from advertisement results such as search engines, social media.Parameterized URL: The "?" at the end of a URL. It is used to express the terms added with the sign. For example, "color=red" at the address "siteadress.com/shoes?color=red" is a parameter and this URL is a parameterized URL.Paravan Blog: These are sub-sites opened to support a website on the backlink side. Usually, after a few blog posts are entered, a link is exited to the target site and it is aimed to strengthen the authority of the target site. It is not an efficient method.Pogo Sticking: It means that the user who visits the website from the search results exit the website quickly. It is a negative behavior in terms of session duration and user satisfaction.Position: It is a website's ranking in search results.[R]Responsive: If a web page opens on mobile, tablet devices and browsers correctly, it is responsive. Opening the entire design structure, such as the images, styles, page width, used on the web page, on all devices and browsers, shows that the relevant website is responsive.Rich Snippet: It is a kind of HTML tag that helps search engines to make sense of a page, including page summary, visual and media content, breadcrumb and other structural data markings on the page.Robots.txt: It is the first file type encountered by search engine bots visiting the website. The crawl/uncrawl commands of the pages on the website and the path of the sitemap are determined in this file.[S]Schema: It is a kind of reference platform with structured data markups and many meta markups that enable websites to be interpreted and understood more successfully by search engines.Search Query: It is all words and phrases made on search engines.Search Volume: It is a numerical expression that shows how many users search for a keyword on average in a certain period.SEO: It means Search Engine Optimization. SEO organizes and optimizes a web page according to the criteria stipulated by the search engines in order to provide a more successful user experience.SEM: It means Search Engine Marketing that is to make a web page appear in the advertisement area on the first page of search queries by giving price offers to search engines in certain keywords.SERP: It is the page that shows the search results for a keyword.Server: Web site hosting and all design, JS etc. that performs network requests to a web site. It is a storage device that contains files such as hosting and all design, JS etc.Server Response Time: It is the time to send all the DOM elements that the browser requests from the server before it can load a web page. The more powerful the server processor gives the faster this response.Session: It is time that the user spends on the website. The page user interacts with the whole process. Session Duration: A term that is frequently encountered in Google Analytics and expresses the average time users spend on the website.Short Tail Keyword: These are keywords consisting of 3 words or less. For example: “Car prices” is the short tail keyword.Sitemap: It is files with xml extension that list the category tree, pages, products/services on a website as URLs and increase the crawling efficiency of search engines.SSL Certificate: It is the secure version of the web protocol "http" that provides secure data transfer. It appears as "https" and encrypts all requests made on the web page. In this way, data such as bank information, credit and personal information are protected. It is a very important metric for search engines.Subdomain: It is a sub-website opened with the domain extension of a website. For example, if the main site is "siteaddress.com", "example.siteaddress.com" is the subdomain.Subfolder: It is given to the directories that come after the domain of a website and are opened in the form of folders. For example, if the main site is “siteadre.com”, “siteadre.com/pictures” images are a subfolder.[T]Technical SEO: It is search engine optimization studies, which includes topics such as website infrastructure, server-side solutions, JS and CSS analysis, site speed, link depth.TTFB (Time To First Byte): It is the response time to the request sent to the server when a website is opened. The ideal time is 0.2 seconds.[U]URL: Protocol + identity + domain extension + country extension + subfolders used to log into a website all form the URL. For example, siteadresscomtr/page is an example of a URL. URL is the intermediary identity used to reach a website.URL Structure: URLs should always contain keywords that describe the page content to both the user and search engine bots. For example, for the page with car prices: siteaddress.com/abcd12345 is an incorrect URL. For the correct URL usage: siteadresi.com/araba-fiyatlari can be an example.User: People who visit the website.User-Friendly: All kinds of pages, content, and websites that enable website visitors to navigate and interact faster and more practically are defined as user-friendly.User Interface (UI): It is the web style and design structure designed to enable users to interact with the website.Bt is the area that analyzes and optimizes the purchasing behavior of a product / service of users visiting the website.[V]Visibility: Position, impression, and clicks in search results refer to a website's SEO visibility. In addition, social media and backlink visibility can also be evaluated in this context.Visitor: All real users (other than bots) who access websites and browse the pages are called visitors.Visual Optimization: It is the editing process that enables users to view the page faster by reducing the size of the images on the website without decreasing the quality, scaling them according to the pixel size, converting their formats to the formats that search engines want (JPEG, JPG, WEBP, etc.).[W]White Hat SEO: It is the whole of SEO work that optimizes the metrics that search engines deem appropriate in a natural and most appropriate way. There are no illegal methods and manipulative techniques for search engines in white line seo.WWW: It means World Wide Web that is one of the protocols that verify data transfer on the Internet. It does not have any manufacturer or center.WordPress: Open source is a web creation interface that allows individuals/businesses to build their own websites. It is the most preferred open source web software due to its practicality and SEO compatibility.Woocommerce: It is a WordPress plugin that enables websites with WordPress infrastructure to do e-commerce and receive payment by adding virtual pos.[Y]Yandex: It is a search engine Russia-based. It is one of the most widely used search platforms after Google.Yandex Metrica: It is a free site development & analysis tool similar to Google Analytics developed by Yandex.[Z]Zero Position: It is the snippet position shared with the user in the form of summary information at the top of the search results.Z-index: It is a kind of CSS property. It determines the screen depth of the elements on the website. It is frequently used in responsive web design by ensuring that the objects overlap.[HTTP Status Codes]301 Redirect: A redirect code that permanently redirects a web page to another page and transfers all the authority and URL rating of the old web page to the new page.302 Redirect: A redirect code that temporarily redirects a web page to another page and does not transfer the authority and rating of the old web page to the new page.400 Error Code (Bad Request): It is the error code that indicates that the request sent to a web server is faulty and has no response on the server.401 Unauthorized: It is the error code returned when a request to a web page does not have the necessary authorization.403 Forbidden (Forbidden): It is the status code that usually returns that the user information visiting a web page is blocked by the server.404 Page Not Found: It is the warning code returned when trying to navigate to a non-/removed page/URL on a web page.500 Server Error: It is the error code returned when the request sent to a web server cannot be fulfilled / encounters an obstacle.503 Service Unavailable: It is the error code that occurs due to server maintenance or overload. It is usually caused by overloading the server when there is a code/request looping through the pages.

Sep 3, 2022 1544 reads

Are Your Remarketing Spendings As Effective As They Seem?

In digital marketing, especially in e-commerce brands, remarketing is carried out to accelerate the purchase (conversion) journey of users and to finalize their unfinished purchases.For remarketing, in addition to classic advertising platforms such as Facebook and Google, third-party platforms, which we will focus on in this article, are also primary tools.So how these third-party platforms work and how are they evaluated?Third-party platforms target users who have interacted with your site before and show them the products they viewed/added to their cart or the creatives preferred by the advertisers (campaign banners, etc.) in their contracted inventory (news sites, dictionaries, etc.). Thus, it aims to remind users of brands and products in various inventories and to complete the purchase journey of users.While evaluating these platforms, the ROAS (Return On Ad Spend) metric is primarily evaluated by using the last non-direct attribution model, usually through measurement tools such as Google Analytics, although it varies depending on preference.So what are these attribution models? Attribution models are methods that assign a share to each step that users interact with the site in their purchasing journey, according to its importance in purchasing, and thus enable us to evaluate the performance of interaction steps (channel, source, medium, campaign, etc.).The most used attribution models:In the Last Interaction attribution model, the last touchpoint would receive 100% of the credit for the sale.In the Last Non-Direct Click attribution model, all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before converting.In the Last Google Ads Click attribution model, the last Google Ads click would receive 100% of the credit for the sale.In the First Interaction attribution model, the first touchpoint would receive 100% of the credit for the sale.In the Linear attribution model, each touchpoint in the conversion path would share equal credit for the sale.In the Time Decay attribution model, the touchpoints closest in time to the sale or conversion get most of the credit.In the Position Based attribution model, the credits of the interactions are allocated depending on the positions. For example, X% credit is given to the first and last interactions, while (100-2X)% credit is distributed to the middle interactions. ”(1)Among these attribution models, the model we will focus the most in this case will be the Last Non-Direct Click attribution model, which is also used by Google Analytics and the most used measurement tool in the world.We explained what remarketing is, how and with which tools remarketing is done, how the performances of third parties are evaluated and what are these attribution models. To summarize, one of our most important weapons in the purchase journey of users is remarketing, and we can do remarketing in many ways, we consider ROAS as the determining basis and we measure our results with Google Analytics. Google Analytics, on the other hand, uses the Last Non-Direct click attribution model, which does not consider direct traffic.Let's talk about why we are explaining these. We have examined two third party platforms, which are the most widely used in Europe and whose names you can recall by now. Based on all this information, you can be sure that the results will change your view of these advertising platforms.First, let's see if the conversions attributed to these two platforms are actually last click or are they written to these platforms because of the attribution model used, although the last interaction is a direct channel. We can use the "Direct Session" dimension in Google Analytics to look at this. This dimension tells us whether a sale came from direct or actually came from that channel's last click.When we examine the Direct Session breakdowns of these third parties, the result we see is extremely interesting.As can be e in the table, the rate of direct last click sales is 39% in Third Party B, while it is 19% in Third Party A.This means, for Third-Party A only 1 out of 5 purchases actually came directly from users who last clicked on this channel, while 2 out of 5 transactions for Third-Party B are truly last clicks.So, could the results be due to the proximity of users to the buying action, but not these platforms?To answer this question, we examined similar audiences on Facebook with the same method and showed that the results were due to platforms, not the funnel.The direct last click conversion rate of remarketing targeted ads on Facebook is 63%.So, for Facebook, actually 3 out of 5 purchases are coming directly from users who last clicked on this channel, which clearly shows the difference.Let's dig deeper into this analysis and look at the conversion path reports of these sales. ​These reports help us to see the interaction steps of each conversion journey and at what stage the relevant channel is positioned in these journeys.When we examined the transformations that included Third-Party A and Third-Party B channels by considering direct traffic, we saw that the results we encountered confirmed our hypotheses in this area.Back to the results, the rate of having a direct path before the third-party path in a user's purchasing journey is 62% for Third-Party A and 67% for Third-Party B, on average.In addition, the number of direct paths from each user's third-party path is 5.15 on average for Third-Party A, while this level is 6.46 on average for Third-Party B. This result actually shows us that these platforms target users who are prone to generating direct traffic and that these results are completely misleading.Well, before answering questions such as what should we do with this information or should we stop using these platforms, we recommend that you apply this analysis to your brand before making a decision, reminding that this analysis was made for a single brand. But you are likely to get a similar result :)As AnalyticaHouse, we remain to use these platforms and interpret the data correctly, and we perform our optimizations and evaluations in the light of this information.If you think it is very painful for you to analyze information at this level, then we are here for many advanced analyzes and applications. Then again, this is a very small part of what we can do!Once again, if you are taking actions just by looking at Google Analytics and your regular reports, you do not realize what you are missing. If you would like improve your current information about Google Analytics and this kind of technical issues we can give a recommendation to have a look at our React and GA4 content which can be very beneficial about this kind of technical things that has been mentioned in this articleReferencesOverview of Attribution modeling in MCF. Retrieved from: https://support.google.com/analytics/answer/1662518?hl=en&ref_topic=3205717

Sep 3, 2022 8898 reads

2022 Trend Products: 10 Products That Are Expected To Be Trending In E-Commerce

With the introduction of the concept of pandemic into our lives recently, our shopping habits have gained a new dimension. As a result of the increasing interest in e-commerce sites, competition between vendors has also increased. This competition means different things in the apparel industry and for more niche market products. In order to have high sales and to draw a successful route in e-commerce, it is necessary to pay attention to the product group to be sold. While the trend products sold with the effect of the pandemic between 2020 and 2021 are similar, the same situation is expected for 2022.The sharp change in needs and habits has provided great growth to e-commerce sellers, while also creating an opportunity for those who want to do this business. Many store owners have moved their businesses to the virtual environment. This situation also created an opportunity for those who are just starting a new job. However, although many sellers are successful, there are also virtual stores that do not sell on the contrary. This article is about products that are both trending in 2021 and expected to trend in 2022. To list these products:1) Smart WatchesTechnological products are developing day by day and the demand for this field is increasing with this rate. While many products such as wireless chargers, headphones, speakers have taken their place in daily life, smart watches that have been popular in recent years have also taken their place among these products. According to the Google Trends report, smartwatches increased in search rates last September and took their place among the trending products on virtual shelves as the best-selling product in many marketplaces. While it is a device that can be reached by buyers with its wide price scale, it can be a product that is preferred to be sold as a product with a high sales volume.2) Robot Vacuum CleanerToday's technological developments allow automation systems to be used at home as well as for commercial use. Robot vacuums, one of the most trendy products, allow us to save time as well as reduce the use of physical power. The price disadvantage of the new development of robot vacuum cleaner technology is losing its effect with the increase in large-scale production. Due to the increase in efficiency and falling prices, it is expected that robot vacuums will enter more homes and their use will become widespread.3) Phone CasePhone cases have become one of the new trend products with the increase in mobile phone models day by day. Regardless of the pandemic process and its difficult effects, the interest in mobile phone cases is increasing day by day. As a result of diversity, phone cases seem to be trending for a long time. It is expected to be a suitable choice for those who plan to start selling in the field of e-commerce, as the cost of the covers is low and they are open to innovation and diversity.4) Electric BicycleThe importance and awareness given to environmental sensitivity is increasing day by day. While the use of fossil fuels caused by individual vehicle use harms the natural environment, the awareness of the society has increased the demand for electric vehicles. In addition, with the effects of the pandemic, the society turned to individual transportation and transportation instead of taxi and public transportation (metro, bus, tram, train, etc.).Electric bicycles, which are increasingly used around the world, can be marketed as a product with high price-performance efficiency in the e-commerce sector, as they are both beneficial in terms of health and inexpensive in terms of cost. In particular, incentives are provided for green transportation and electric vehicles in Northwest European countries. It is expected that similar incentives will be made in Turkey in the future, both by the society and by the conjuncture. For these reasons, electric bicycles are expected to be among the trend products of 2022.5) Sports EquipmentDuring the quarantine period, the movement area was restricted due to the curfews that people were exposed to. However, many gyms ceased to operate. Therefore, during this period, many people sought ways to move at home. People started to try new ways with sports equipment and this habit was reflected in e-commerce sales. With the increase in demand for sports products, product prices have also increased. The chart below shows the search volume for the gym mat in the last year. It is a good idea to produce innovative products in order to rise in this competitive field. The water bottles, which appear with a different interpretation every day, become a suitable example for these products.6) Pet ProductsWith the increase in the time spent at home during the pandemic, it became inevitable to seek socialization opportunities at home. People sought ways to improve the quality of their time at home. Adopting a pet has become one of the best options for both sharing loneliness and having fun. Pet ownership rates, which have increased especially compared to the pre-pandemic period, are the biggest proof of this. It has become a necessity to take care of our pet friends, which reduces the stress on the lonely city people in a short time. As this awareness spreads, the demand for pet care products is increasing day by day. New trend products for pets are emerging in the fields of clothing, food and cosmetics.7) Office ProductsWith the increase in the time spent at home and the rate of remote work, an increase in orthopedic health problems is observed in the society. Also, the increase in the time individuals spend sitting, problems in the joints in the waist and neck region began to be seen. For this reason, interest in products such as office chairs, waist pillows and laptop stands has increased. The increase in household demand for lumbar pillows is also seen in the Google Trends graph below. For individuals, since health is a fundamental and integral part of their lives; A decrease is not expected in the demand for these products in the short and long term, on the contrary, it is thought that office products will maintain their place among the trend products.8) Cosmetic Products That Are Not Tested On AnimalsOne of the most important examples of the increase in consciousness and social sensitivity in our age is seen as a product that does not test on animals. According to the news of Marketing Turkey, the video named "Save Ralph", which was published recently and describes the experiment on animals, also triggered this. Many vegan/cruelty-free cosmetics brands come to the fore with the increase of awareness among people and the contribution of the applications developed in this field.Although the cosmetics industry has always attracted attention, vegan and/or cruelty-free products have been the focus of attention in recent years, and brands producing these cruelty-free products have increased their sales. Knowing as a consumer that a product does not harm another living thing encourages consumers to buy those products. For this reason, cruelty-free products are expected to be among the trend products in e-commerce.9) Organic ProductsWith the increasing importance given to health, organic products are more preferred. The increasingly poor quality of products to make them cheap is pushing people to the organic market. With the pandemic, full efficiency is expected from the products eaten and drunk. Drug-free and hormone-free foods are preferred by all age groups, regardless of price. For example, attention started to be paid to the numbers on the eggs and people's interest in fabricated eggs decreased. It seems that the demand for organic products in different food groups like this will increase.10) Home Decoration ProductsThe increase in the time spent at home, the need to change the living space began. As a result, home decoration products, which have increased recently, can be the most appropriate trend product group when starting e-commerce. With the increase in the demand for handmade products and the support for entrepreneurial people, the number of people selling in this field is increasing, and the competition is also increasing. For this reason, specially designed products always attract more attention. According to the Google Trends report, the interest in the candle category increases periodically. In order to sell in this area, both trend products should be followed and innovative ideas should be developed.In this period when e-commerce sales are increasing, you can choose the most suitable trend product group and platform, set up the website, and take your place in the marketplaces. First of all, you should decide on the area you will sell, then find the most suitable service for you.You can visit the AnalyticaHouse Blog page to find answers to your questions about digital marketing, and contact us to benefit from our e-commerce consultancy services.

Sep 3, 2022 23591 reads

10 Best Free SEO Tools You Should Check for Your Website

SEO practices increase their importance every day with the developments in search engine algorithms. Many brands work on SEO strategies to reach more users by increasing the organic clicks and visibility of their websites. The best SEO practices are the results of well-organized and successful analyses.Any optimization analysis that will be done without discovering and solving the existing problems and deficiencies on websites will be insufficient and will damage the SEO performance.Performing long-term successful SEO analyses may require some tools that can increase the efficiency and effectiveness. Of course, premium tools can be used for the analyses but they are not the only option to perform the SEO practices.For this reason, we will share the best free SEO tools and websites that you can use in your analyses.1) SmallSEOTools - Plagarism CheckerContent is one of the most important elements for SEO practices of websites because search engines check whether the content is original or not before listing and ranking the web page on the Search Engine Results Page (SERP). If the content of a page is not original and copied from different sources, it can negatively affect the organic traffic and visibility of the site and even cause search engine penalties such as SandBox.The Plagiarism Checker tool of SmallSEOTools offers its users to check whether the content is unique or not. The tool also shows the links of sources if the content is extracted from other websites. The free version of the tool can be used up to 1000 words. You can use the SmallSEOTools'Plagiarism Checker by pasting the content or directly inserting the URL.2) BrokenLinkCheck - Broken Link DetectionBroken links are the links that no longer work and they are one of the top issues that affect SEO performance negatively because search engines do not want users to have a bad user experience and waste their time with inaccessible pages that cannot open. Therefore, broken links are in the unsafe zone of SEO and can cause lower organic traffic, visibility, and ranking of websites.BrokenLinkChecker is a great online tool that detects broken links in a website for free! BrokentLinkChecker can be used after simply entering a URL in the box and clicking the "Find broken links" button. After finding out the broken links, you can fix them and work on different strategies for better SEO performance.3) GTMetrix and Pagespeed - Page Speed AnalysisAnother critical metric of search engines is page speed which is the key to a better user experience, because if users wait for a long time to only open a page, then search engines will interpret it as poor performance and classify the website accordingly.Pagespeed and GTMetrix are free SEO tools for page speed analysis that show not only page performance but also useful tips for the problems. While Pagespeed evaluates websites according to Google's criteria like FCP, LCP, and CLS, GTMetrix performs its analysis according to all search engines. Therefore, we recommend you use both tools to see different aspects and catch distinct points for better SEO practices.Also, Pagespeed and GTMetrix can be used by easily inserting a URL in the box and clicking the analyze button.4) Soovle - Keyword SuggestionAs search engines want to satisfy users' needs with original, rich, and well-written content, a well-planned keyword strategy is crucial for ranking on SERP with the most relevant search queries. In order to emphasize to search engines that the content of a website is related to the relevant search queries, the content should include both focused keywords and semantics founded with keyword analysis.Soovle is a free SEO tool that checks websites like Google, Amazon, Wikipedia, etc. to find out the most alternative keywords that you searched for. The tool dynamically compiles and lists the most relevant keywords options according to the keyword that is searched in the search box of the tool.5) SEOquake - All In One SEO ExtensionSEOquake is an SEO tool that analyzes the SERP of Google and conducts competitor analysis. The tool shares various information such as internal and external links of websites, Alexa ranking score, cache history, web archive, ranking scores of Google, keyword difficulty, etc.Additionally, the tool also has a Google Chrome Extension that makes it easy to use.After adding the Chrome extension of the tool, you will see new fields on the top part of the browser and the SERP. These new fields are the areas that will analyze every website that you visit and show the results of analyses.You can also get a summary of the analysis from the area under each website on the SERP.6) NeilPatel Free Backlink Checker - Backlink AnalysisBacklinks are the links on a website that links to another website with an anchor text, preferably. They are one of the key metrics that search engine algorithms evaluate.Another practical tool has developed by Neil Patel. With Neil Patel's Free Backlink tool, you can check the backlinks that a website has received from external websites. The free backlink tool can be used only by writing a URL and clicking the submit button. The tool indicates external backlinks that the website losses and wins from other sites over time. It also shows a maximum of 100 anchor texts of backlinks for the free version. In addition to this, the tool demonstrates the authority of domains that has outbound links as backlinks.7) Google Rich Results Test - Structured Data AnalysisGoogle has a free tool for developers that checks and illustrates the structured data markup of web pages. Google recently updated the tool and named the new version "Rich Results Test".Rich Results Test of Google can be used after inserting the URL into the search box. It will show whether the site has any structured data markup or not. You can also directly test structured data markup code whether it is appropriate or not. The analysis can take a few minutes. After completing the analysis, the page will show a detailed result for all types of invalid or missing parts as well as errors of structured data markups. 8) Lighthouse - SEO Analysis, Page Speed and VisibilityAnother free SEO tool named Lighthouse was released in collaboration with Google. The SEO tool can perform a complete SEO performance analysis, evaluate user experience, and check SEO compatibility according to essential metrics.The tool offers two different usage options that are from its web page or the Chrome extension. Either from the website of Chrome extension, you can quickly get the SEO report by clicking the generate report button.After getting the report, you can add or extract Performance, Web App, Best Practices, Accessibility, or SEO parts of the report. In the end report, you can readily analyze all the factors affecting the user experience and the performance status of your website.Also, the Lighthouse provides two different usage possibilities. You can use it by adding it as an extension to the Chrome web browser, or you can analyze it by visiting the website directly.9) Google Keyword Planner - Keyword AnalysisGoogle Ads Keyword Planner is a great tool for all kinds of digital marketing practices. It helps users to determine keywords to be targeted, find alternative keywords for the related content, and discover search volumes and keyword difficulty for SEO practices.After entering the Google Ads, you should open the Keyword Planner by clicking the Tools and Setting tab at the top right corner. After clicking it, you will see the Keyword Planner in the left column as second from the top.Then you should click the Discover New Keywords tab, specify the country, region, and language you want to analyze, and enter keywords. In the end, you should click the get results button to reach the results.And that is all! The Google Keyword Planner specifies the keywords we typed with the average monthly search volumes, keyword competition, CTR, etc.10) AYIMA Redirect Path - URL Redirection and Status Code AnalysisSometimes, URLs of a website enter a redirection loop which can overload servers and negatively affects user experience. In order to prevent this situation, periodical URL controls should be done from different resources. The linking controls should be done especially after the .htaccess and redirect operations. AYIMA Redirect Path is one of the most useful Chrome extensions which makes this process very simple with a user-friendly interface!After adding the extension to your browser, simply go to the page you want to check and click on the icon of the application in the upper right corner. Redirect Path analyzes whether the status code of the relevant page and whether the page has any redirection path or not.These are the best free SEO tools that you can consider while working on your digital marketing strategies. You can use these free tools to enhance the SEO friendliness and compatibility of websites for both users and search engines! If you have more questions about SEO or other digital marketing practices, do not hesitate to contact our team!

Sep 3, 2022 3476 reads

What is Breadcrumb Navigation? Why is it important for SEO?

Breadcrumb is a secondary guidance menu that allows easy navigation within a page, taking place horizontally under the top menu and allowing users to shift between previously visited pages with ease. This navigation menu shows us the path users take to find the targeted page and how it is classified within the site. The most basic way that the breadcrumb navigation is formed is as it is shown below:Home page > Segment Page > Subsegment PageThis secondary guidance menu allows users to easily discover the content within the site and allow on site link building.What are the different types of Breadcrumb?There are 3 different types of breadcrumbs that contribute to both new user acquisition (SEO performance and user experience) and conversion.Location and Hierarchy BasedDirection BasedAttribute BasedAccording to the user's on-site journey, web architecture and the variety of services/products the most suitable breadcrumb navigation type can be preferred.Location or Hierarchy Based BreadcrumbThis specific type is referred to as the Hierarchy or Location Based Breadcrumb due to it being the most common option for complex and deep sites. This type of content mapping is the simplest and most common structure of all. Hierarchy based breadcrumb follows the architecture and hierarchy of the website and eases the user's journey of reaching to the related content.As it can be seen through the example above, it allows for users who visit a product page in an e-commerce site to continue on their experience by visiting the segment page; once they cannot find what they are looking for, or simply change their minds.Direction Based BreadcrumbThis is the least common navigation type of all. They are almost identical to the function of back buttons in browsers and provide ease in returning to the previous page. Due to the nature of content mapping, they reflect the path to the targeted page, but the path is not entirely visible as it would be with hierarchy based breadcrumbs.Through this method, users are able to go back to the previous page with the "Back to Result" button without losing any of their previous selections or restarting the journey. This type allows going back to the previous step of the users by making their preferred selections hidden.Attribute Based BreadcrumbThis type shows the selections that are chosen by the users in the related page. They show the filters in order to lead users to their desired results and product attributes.This Breadcrumb navigation generally benefits e-commerce sites where one product relays under more than one category. As it is shown on the example above, the filter choices that were made in a category page is reflected through a type of breadcrumb navigation.Why is Breadcrumb Navigation Important for SEO?Improves User Experience: Most users who experience a poor user journey do not return to a website with a difficult navigation. Content mapping fundamentally aims an easy user journey by showing users exactly where they are on the website. It also provides a user based contribution into aiding users to move backwards or forwards in accordance with their selections.Increases Page Views and Decreases Bounce Rate: The implementation of Breadcrumbs shifts the time that is spent on the website into an effective and efficient user experience. It contributes into further navigation within the website, considering the users' tendency to bounce off from a page once they cannot directly reach their desired outcomes. Thanks to content mapping, users are able to experience a journey in which they can be much faster, productive and time efficient.Contributes into the Intelligibility of the Site Architecture through Search Engine Bots: Breadcrumbs provide an outlook on the site architecture and hierarchy through SERP. This can be seen as a preview of the reliable journey that users are convinced to be on and how the site visits will be concluded. This is an extra way to illuminate search engines on what the pages are really about.Increases Impressions in Search Results and Increases CTR Rates: As content mapping allows an easier interpretation of the content within the website and a more efficient indexing performance through SERP, it concurrently contributes higher impressions for site links.Increases Crawlability: As search engine bots scan site links, breadcrumbs generate internal connections within the site's pages and increases the pages' overall crawlability. You can also learn something more from here about search engine bots from this content.Improves Indexing Performance: Since our websites will ultimately have targeted keywords, the anchot texts that are used in content maps serve as keywords within the navigation. This allows us to increase the density of keywords within the pages.How to use Breadcrumb NavigationA content map is a horizontal menu that shows the pathway between the home page and the last page there is to reach. If the site depth is above 2, this navigation will increase the efficiency on your website. After deciding to use breadcrumbs, the first thing to do is to decide which type of breadcrumb would serve the best for your website. Suggestions regarding the use of content maps can be found below;Home page is the starting point. In the attribution based breadcrumb type, the home page does not mostly take place in the navigation bars. This type of usage needs assurance that users will be able to return to the home page without having any problems.Separators must be used. Thanks to separators, the steps going to the targeted page are differentiated. The ">" symbol is mostly used as a separator. They must be placed on the furthest top of the page. Since it is placed on the upper most side of the pages as a secondary guidance menu and contributes to on site link building, it allows an easier detection of links for both users and for search engine bots.Making the targeted page or the page in question boldfaced increases the awareness.The rest of the website should have the most optimum and consistent design in terms of visibility (background, contrast rates etc.).Linking the last step, which is the targeted page itself, is not recommended. Reaching the last step of the navigation but still being linked to another page will cause an irrelevant build to the architecture.Since the home page is the beginning point of the navigation, breadcrumbs should not be used on the home page.Page titles should be used in content mapping. This is beneficial for showing the users which pages they will end up reaching and signaling anchor texts to search engine bots.The page URL should project the breadcrumb navigation. The consistency between the breadcrumb and URL allows us to build a more understandable structure.https://developers.google.com/**search/**docs/**advanced/**structured-data/breadcrumbBreadcrumb Navigation;is a secondary guidance menu that allows an easy and efficient navigation within a page that enhances the user experience.has 3 different types that consist of location/hierarchy based, direction based and attribution based. The most efficient type should be preferred according to the industry and type of content.contributes directly to the crawlability, indexing, impressions and CTR metrics of a website.increases page views and decreases bounce rates.Resourceshttps://vwo.com/blog/why-use-breadcrumbs/https://www.semrush.com/blog/breadcrumbs-for-websites/https://www.bigcommerce.com/ecommerce-answers/what-is-breadcrumb-navigation/https://www.woorank.com/en/blog/breadcrumb-navigation-a-guide-to-types-benefits-and-best-practiceshttps://www.hongkiat.com/blog/breadcrumb-navigation-examined-best-practices-examples/https://yoast.com/breadcrumbs-seo/https://blog.hubspot.com/marketing/navigation-breadcrumbshttps://www.smashingmagazine.com/2009/03/breadcrumbs-in-web-design-examples-and-best-practices/