Apr 19, 2023 941 reads

How to Analyze Crawl Budget? Search Console & Log File

We have compiled the methods for understanding which pages on your website are crawled and how frequently, to help you perform a successful crawl budget analysis and optimization! In this content, you will learn to determine how often search engine bots visit your website using two different methods, enabling you to perform a successful crawl budget optimization!What is Crawl Budget?Crawl budget is the total amount of resources allocated for managing a website's crawling process. These resources include factors such as the number of pages a search engine can visit, crawl frequency, and crawl depth. Crawl budget determines how your website is perceived and indexed by search engines.Crawl budget is especially important for large websites. These sites may contain thousands of pages and pieces of content, and search engines will want to crawl these pages regularly. However, search engines do not have unlimited resources for every website, so crawl budget helps optimize the crawling process of a website.Crawl budget can also help a website rank higher in keyword search results. This is because regular crawling by search engines allows them to detect updated content and changes, resulting in better rankings. Additionally, crawl budget can improve a website's accessibility and usability.How to Analyze Crawl Budget?To analyze crawl budget and determine how often search engines crawl which pages, you can use two different methods. One is the Crawl Stats report provided by Search Console, and the other is the Log File Analyzer tool in Semrush. Although the Search Console tool provides reliable results, it does not summarize the crawl frequency of pages. Therefore, by using Semrush's Log File Analyzer tool, you can analyze the log file directly from your server and examine the most accurate results.Crawl Budget Analysis with Search ConsoleTo perform a crawl budget analysis using the Search Console panel, first open the Search Console panel and go to the "Settings" panel located at the bottom right.Then, in the opened panel, click on the "Crawl Stats" option located in the middle section.In the opened panel, we can see which domains and subdomains the search engine (Google) bots discovered on our website, which response codes they received from these URLs, which file types such as HTML, CSS, JS, and Images were visited, how frequently, and which errors occurred.For example, when we look at pages with 200 response codes, we can see how often and on which dates Google crawled these pages and perform our crawl budget analysis.Of course, since Search Console does not summarize the crawl frequency of these pages, to find out, you can "Export" the pages and examine them in Excel, or use our second method, the Semrush Log File Analyzer tool.Crawl Budget Analysis with SemrushWith the Semrush Log File Analyzer tool, you can upload a log file from your server to learn all the IP addresses, search engine bots, visited pages, and crawl frequencies for your website.First, go to the Semrush Log File Analyzer tool. Then click the "Upload Log File" button on the right side.In the opened window, select the log file downloaded from your server, upload it, and then click the Processing button to start the analysis.Once the analysis is complete, Semrush provides information about which subfolders/URLs and pages are most frequently crawled by search engine bots, their crawl frequencies, and response codes according to the log file data.For example, in our analysis, we see that the /tr folder's blog pages on our website were visited and crawled the most. Thanks to this analysis, you can also learn how the crawl budget is being used on your website and ensure that the pages you want to highlight are crawled more frequently by performing appropriate optimizations!How to Optimize Crawl Budget?Optimizing crawl budget requires taking specific steps to ensure the healthy crawling process of a website. These steps may include:Optimize Page Hierarchy: Optimizing your website's page hierarchy makes your crawl budget usage more efficient. This ensures that important pages are crawled more frequently.Reduce Duplicate Content: Duplicate content can be perceived as spam by search engines and negatively affect your crawl budget usage. Therefore, efforts should be made to eliminate factors causing multiple versions of the same content on your website.Fix Broken Links: Broken links reduce the usability of your website and affect crawl budget usage. Therefore, create a regular maintenance plan to fix broken links.Create an XML Sitemap: An XML sitemap ensures that all pages and content on your website are crawled by search engines. It helps use your website’s crawl budget more efficiently.Update Content Regularly: Regular content updates ensure that search engines crawl your website consistently, which can help your site achieve better rankings.Optimize Page Speed: Page speed directly impacts your crawl budget. Fast-loading pages allow search engines to crawl your website more quickly.Focus on Internal Linking: The number of links pointing to a webpage from within your site correlates with the crawl importance of that page. Therefore, make sure to link to the pages you want to highlight from visible areas of your site.Crawl budget is just one of the strategies to improve a website's performance. However, its difference from other strategies is that it is directly affected by search engines. Optimizing your crawl budget ensures that your website is crawled more frequently and can help achieve better rankings. For detailed information on crawl budget optimization, you can check our blog titled 7 Steps to Crawl Budget Optimization!In conclusion, crawl budget is important for managing a website's crawling process. Optimizing this budget ensures that your website is crawled more frequently by search engines and helps achieve better rankings. Steps to optimize crawl budget include optimizing page hierarchy, reducing duplicate content, fixing broken links, creating an XML sitemap, regularly updating content, and optimizing page speed.

Apr 17, 2023 5147 reads

Google Search Snippet Types and Techniques

We have compiled the types of snippets and techniques you need to target in order to appear in Google's featured content and rich results in our article! What is a Google Snippet? A Google snippet is a prominent feature on the Google search results page. This feature is used to present information to users in search results and usually appears at the top of the search engine results page. Google snippets help users quickly find the information they are looking for when performing a search. Therefore, optimizing a website’s Google snippets is an SEO strategy that site owners use to increase web traffic. There are various types of Google snippets. Some are designed to simply provide an answer to a user’s query. For example, there are snippets that display product prices, descriptions, or sellers. In addition, there are snippets that include images, videos, and other multimedia elements. What are the Types of Google Snippets? Google snippets come in multiple types depending on the need. For example, FAQ snippets that answer question titles, or rich snippets that share practical details such as feature information or price information about a product/service. Rich Snippets Rich snippets provide more information on specific topics such as e-commerce products, restaurants, or movie listings. For example, for a query like "Samsung Galaxy S20", a rich snippet example might look like this: To appear in rich snippets, our websites must include Product Snippet and Review Schema structured data markups. Search engines understand the values in these structured data markups and help us appear in rich snippets. An example of a Product and Review markup: { "@context": "https://schema.org", "@type": "Product", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "3.5", "reviewCount": "11" }, "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.", "name": "Kenmore White 17\" Microwave", "image": "kenmore-microwave-17in.jpg", "offers": { "@type": "Offer", "availability": "https://schema.org/InStock", "price": "55.00", "priceCurrency": "USD" }, "review": [ { "@type": "Review", "author": "Ellie", "d atePublished": "2011-04-01", "reviewBody": "The lamp burned out and now I have to replace it.", "name": "Not a happy camper", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "1", "worstRating": "1" } }, { "@type": "Review", "author": "Lucas", "datePublished": "2011-03-25", "reviewBody": "Great microwave for the price. It is small and fits in my apartment.", "name": "Value purchase", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "4", "worstRating": "1" } } ] } For more information about rich snippets, you can check out our blog post called A to Z Rich Snippet Guide! Featured Snippets The most common type of Google snippet, usually answering a question. They provide answers for queries like "Best...", "How to...", "When...". For example, for a search titled "What are Google penalties?", a featured snippet example would look like this: To appear in featured snippets, your page must include Article/BlogPosting markup. An example of an Article structured data markup:{ "@context": "https://schema.org", "@type": "Article", "author": "John Doe", "interactionStatistic": [ { "@type": "InteractionCounter", "interactionService": { "@type": "WebSite", "name": "Twitter", "url": "http://www.twitter.com" }, "interactionType": "https://schema.org/ShareAction", "userInteractionCount": "1203" }, { "@type": "InteractionCounter", "interactionType": "https://schema.org/CommentAction", "userInteractionCount": "78" } ], "name": "How to Tie a Reef Knot" } Image Snippets Image snippets display a preview of an image in search results. For example, for a query like "Aurora landscape", an image snippet example would look like this: For your website to appear in image snippets, the images used on the page must have alt tags, image names must be SEO-friendly, and the images should be used in the relevant paragraph sections. FAQ Snippets FAQ snippets are a type of accordion rich result list that shows the most frequently asked questions from a web page’s content under the search result link. For example, for the search "How is a hair transplant done?", an FAQ snippet example might look like this: For your website to appear in FAQ snippets, using FAQ structured data markups in your article pages will be highly advantageous. An example of an FAQ structured data markup:{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the return policy?", "acceptedAnswer": { "@type": "Answer", "text": “ Most unopened items in new condition and returned within 90 days will receive a refund or exchange. Some items have a modified return policy noted on the receipt or packing slip. Items that are opened or damaged or do not have a receipt may be denied a refund or exchange. Items purchased online or in-store may be returned to any store. Online purchases may be returned via a major parcel carrier. Click here to initiate a return. " } }, { "@type": "Question", "name": "When will my credit card be charged?", "acceptedAnswer": { "@type": "Answer", "text": "We'll attempt to securely charge your credit card at the point of purchase online. If there's a problem, you'll be notified on the spot and prompted to use another card. Once we receive verification of sufficient funds, your payment will be completed and transferred securely to us. Your account will be charged in 24 to 48 hours." } } } ] } Knowledge Panel Snippets Knowledge panel snippets provide information about a person, place, or thing, and usually appear at the top of search results. For example, for a query like "Information about Leonardo da Vinci", a knowledge panel snippet example would look like this: To appear in knowledge panel snippets, it is necessary to include sources and references in the content to ensure the accuracy of the information provided and to make citations to the relevant sources. The Importance of Structured Data Markups for Google Snippets Adding structured data markups for Google snippets helps you present your content in a way that search engines can better understand. These markups tell Google what your content is about and how it is organized. This allows search engines to create special presentations such as rich snippets and other featured results in the search results pages. Here are some common structured data markups and which ones you should add for Google snippets: Article: This structured data markup is used for news articles, blog posts, and other similar content. It especially includes basic information such as "title," "author," "date," and "image."Recipe: This structured data markup is used for recipes. It especially includes basic information such as "ingredients," "method," "cooking time," and "calories."Product: This structured data markup, also known as a product snippet, is used for products on e-commerce sites. It especially includes basic information such as "brand," "model," "price," and "stock status."Event: This structured data markup is used for concerts, sports events, and other activities. It especially includes basic information such as "event name," "date," "location," and "price."Video: This structured data markup is used for videos. It especially includes basic information such as "title," "description," "publisher," and "publish date." These structured data markups are essential for Google snippets and other featured results. Therefore, by using these markups in your content, you can help search engines better understand your content and create featured results.

Mar 29, 2023 1441 reads

Why is my website not showing up on Google? How this situation can be fixed?

When you publish a website for whatever purpose, it is intended that this website be noticed by users. Since there are billions of websites in the world, one of the best ways to stand out from so many competitors is to rank in search engines.Of course, search engines (especially Google, the most used) aim to show users the websites with the best content. However, in some cases, even if the best content is on your website, your website will not appear in the search results. This may be due to very complex reasons, or your website may not appear in Google search results due to some very simple technical reasons. However, at the end of the day, your website not appearing in google search results will become a big problem for you.Here is the good news for you. We have made a research about the main technical deficiencies that cause not to show up on Google and other search engines as well.But before the problems and solutions let’s discuss how a website can be realized by search engines.Which factors should i take care for my website to show up on Google?Actually there are plenty of factors while Google rank all web sites. But basically there are 3 main factors which a website is taken into consideration by Google: 1. If the structure of the website is simple to understand this website is crawled very easily. On the contrary, if a website’s structure is hard to understand for search engine bots then this website isn’t on the search results. This situation defines indexability issues for a website. 2. If a website doesn’t set up correctly with main elements this website doesn’t present a good service for its users. Main technical issues for a website must be fixed immediately. For example; if a website doesn’t have SSL certificate it means that this website isn’t safe. Users avoid to use that kind of websites, so Google does. 3. If the content structure of a website doesn’t build with correct keywords and these keywords don’t reflect user’s intent in a right way, this causes not showing up on Google for the website. Even if all other elements are okay not possessing good content alone brings invisibility on the search results for the website. These are the most seen issues why a website isn’t ranked on Google search results. Here are the most common problems related with these crawling, technical or content issues lead to not showing up on Google.1. The site/page that wanted to be ranked is too new.There are billions of websites on the internet. Sorting and showing these websites to users by indexing is, of course, a very difficult problem for Google to solve. Therefore, it is not very common for a recently opened website to be indexed quickly in Google. It would be unrealistic to expect a website opened yesterday to appear on Google search results pages today. The easiest way to see if a website is included in Google search results is to search for "site:sitename" on Google. For example; our search for our AnalyticaHouse website shows that 192 pages of the website are in the Google index. If no results like the one above are found as a result of the search made in this way, the searched website has not yet been discovered by Google.How to fix it?The easiest way to get Google to discover a website is to create a sitemap with site URLs and upload it from Search Console. The sitemap for a website is usually located at sitename.com/sitemap.xml. For example; The sitemap for AnalyticaHouse is available at analyticahouse.com/sitemap.xml If a website does not have a sitemap file, there are different methods to create it. The most practical of these methods is to get the URLs found as an XML file by crawling the website with the tools that crawl the website. An example of these tools is xml-sitemaps.com. The xml file obtained by typing the website URL into the relevant field should be added to the root directory on the website server. Then this generated sitemap file should be submitted from Google Search Console. Search Console>Sitemaps>Enter Sitemap URL>Submit For example, when a new sitemap file is prepared for our AnalyticaHouse site, this file URL should be entered in the "Add a new sitemap" section above and "Submit". Then Google will crawl all the URLs in this sitemap and index the site.2. Blocking search engines from indexing or crawling the websiteSometimes Google does not index the pages it crawls. This is because the site owner has told Google not to index that page. The noindex tag on a page serves this function. If a page contains a code like the one below, Google will not index that page.Similarly, a certain page or entire website can be prevented from being crawled by Google. The site's robots.txt file is used to prevent such crawling. The robots.txt file for a website can be viewed at “sitename.com/robots.txt”. If you see a command that starts with "Disallow:" in the robots.txt file, as follows, crawling will not be allowed for the URL structure after this command. For example; above is the AnalyticaHouse robots file accessed from “analyticahouse.com/robots.txt”. We see that there are two URLs blocked by the Disallow command on the AnalyticaHouse site. These commands mean that the URLs "analyticahouse.com/privacy-policy" and "analyticahouse.com/tr/gizlilik-politikamiz" are not allowed to be crawled.How to fix it?Pages that are not indexed by Google due to the noindex tag are specified with their details in the "Indexing" section of Google Search Console. For example; the "Excluded by 'noindex' tag" warning for the AnalyticaHouse website indicates that there are 5 pages that are blocked from being indexed using the noindex tag, as follows. In the same section, the pages that are blocked from crawling by robots are indicated with the following warning. Pages specified in this way should be detected from the error details and noindex tags on the relevant pages should be removed. For pages blocked by robots, the robots.txt file should be edited and the Disallow command in URLs blocked with Disallow should be removed in this file.3. The website might be penalised by Google.The website may have been penalized by Google, although this is very rare. Because of this penalty, it may not be seen in the search results. There are two different types of Google penalties:If the structure of the website is simple to understand this website is crawled very easily. On the contrary, if a website’s structure is hard to understand for search engine bots then this website isn’t on the search results. This situation defines indexability issues for a website.If a website doesn’t set up correctly with main elements this website doesn’t present a good service for its users. Main technical issues for a website must be fixed immediately. For example; if a website doesn’t have SSL certificate it means that this website isn’t safe. Users avoid to use that kind of websites, so Google does.If the content structure of a website doesn’t build with correct keywords and these keywords don’t reflect user’s intent in a right way, this causes not showing up on Google for the website. Even if all other elements are okay not possessing good content alone brings invisibility on the search results for the website. Algorithmic: These are penalties detected by Google algorithms and applied for simpler reasons compared to relatively manual penalties. These penalties are detected by some tools. Manual: It is the most objectionable penalty type applied as a result of detecting actions contrary to Webmaster Guidelines by a Google employee from the search results of the website. This type of manual penalty is reported to the site owner via Search Console. How to fix it?Manual penalties are detailed in the "Manual Actions" section of Search Console. If there is a notification here, solutions for this notification should be planned and the site should be edited according to the guideline here and Google should be applied to remove the penalty. Google penalties originating from the algorithm can be detected with different tools. Among these tools, Panguin Tool is a very functional one. As above, it clearly reveals the relationship between algorithm updates and Google organic users, and ensures that user decreases for algorithm-based penalties are instantly noticed. Algorithm-based penalties can be easily detected with many different tools other than Penguin. If such a penalty is encountered, spam arrangements that will cause a penalty on the site should be removed quickly. You can also check out our content on Google penalties for more details. 4. The website might not have enough quality backlinks.Although the website is technically crawled and indexed by Google without any problems, there is another factor that will prove to Google that this site is worth ranking: Backlinks. Quality backlinks from websites with high authority in the eyes of Google provide a noticeable increase in the ranking of a website. It may take time for Google to discover websites that do not have sufficient backlinks, even if the content is of good quality. There are many studies that reveal the positive relationship between the number of backlinks and the words ranking in Google. Among these, the chart below, made by Ahrefs, shows this relationship quite clearly. Source: https://help.ahrefs.com/en/articles/2791107-what-s-the-difference-between-referring-domains-and-backlinksHow to fix it?There are many different methods to increase the number of backlinks of a website. The best backlink method recommended by Google and stated to be taken into account is the backlinks naturally obtained from a relevant content on a website with high authority. For details on the importance of backlinks and backlink earning methods, see “What Are Backlinks and Why Are They Important?” check out our article.5. The Website might be so slowGoogle has identified site speed as a direct ranking factor in recent years. If a website loads slowly and has speed issues, its performance in search results will also be poor. On the contrary, fast websites are rewarded with good ranking results by Google. Slow sites are not liked by Google and are not preferred by internet users. Many studies have revealed that 53% of site visitors who cannot react within 3 seconds, especially for mobile sites, exit the site immediately. Therefore, if the website is slow, speeding up the site will definitely increase the search visibility.How to fix it?Site speed score can be measured by means of speed measurement tools such as Google Page Speed Insights or GTMetrix. These types of tools evaluate the speed performance of a website on both mobile and desktop with a score out of 100. These types of tools make suggestions as follows for technical arrangements that can be made to load a website faster. As seen above, there are some suggestions to increase the speed performance of the website. These suggestions also show which files are causing the delays by these tools. For example; to implement the properly size images suggestion at the top, the images on the website should be added in appropriate sizes for the appropriate areas.ConclusionOf course, not all the reasons why a website is not ranked by Google are not the reasons we mentioned above. Apart from these, there may be sequencing problems for many different reasons. However, if the reason for not being included in the ranking is due to a technical problem such as the noindex tag or the disallow command in the robots file, it will not be able to be ranked in any way until this problem is resolved. Besides, improvements to be made for problems related to site content will make it easier to get results. Regardless of the reason, however, it should be known that SEO is a discipline that requires constant attention, and it needs to be followed closely on both technical and content issues to ensure that the website has better ranking performance.

Mar 12, 2023 2689 reads

How to Identify Unused CSS and JS Lines?

Website speed is one of the most important metrics in SEO efforts. Nowadays, almost every search engine emphasizes fast-loading web pages, low DOM size, and minimal resource consumption. Therefore, search engines tend to avoid ranking pages that load slowly, contain unnecessary lines of code, or use excessively large DOM elements, as these are considered to provide a poor user experience.Through free speed analysis tools such as Pagespeed or GTMetrix, the most common issues we encounter are the warnings "Reduce Unused CSS" and "Reduce Unused JavaScript".Before taking any action on these warnings, it is essential to analyze the causes properly and understand which CSS and JavaScript files/libraries exist in the underlying structure of our website.Why Does the “Reduce Unused CSS and JavaScript” Warning Occur?In general, e-commerce platforms contain ready-made CSS and JavaScript libraries. Since these libraries are designed to be useful for any type of website, they include many CSS classes and JavaScript functions that we do not use.We can identify the CSS lines and JavaScript functions in these files that are not used on our website, clean them from the files, and make our pages load with higher performance. You can apply the method we share below on your own website to detect these lines!How to Detect Unused CSS and JavaScript Lines?First, after entering your website, right-click on the page you want to analyze and select "Inspect".Then, in the opened DevTools panel, click the three-dot icon on the right and activate More Tools > Coverage.At the bottom, in the Coverage panel, click the reload button to refresh the page and allow DevTools to load the CSS and JavaScript files on the page.Click on any of the loaded CSS/JavaScript files to open it in the DevTools tab.In the opened CSS/JavaScript file, sections highlighted in blue indicate that the corresponding CSS line/JavaScript function is actively used on the page, while sections highlighted in red indicate that it is unused.This way, we can easily determine which lines and functions in all CSS and JavaScript files hosted in our website's structure are used and which are not.What to Consider Before Cleaning Unused CSS and JS?Although it may seem that many of the codes in the CSS and JavaScript libraries loaded on our pages are unused, there are important points to consider before performing any cleanup. Before cleaning unused CSS and JS, make sure to pay attention to the following: Ensure that the relevant CSS/JS code is not used on every browser, device, or page. Some JavaScript functions only run on specific events. For example, functions triggered by user-side events like scroll or click should be carefully analyzed for active/inactive status before cleanup. Before cleaning CSS and JS, identify the files that increase your browser’s DOM size. Do not waste time on small CSS and JS files. Always back up your website before performing optimizations! By using this method, you can detect and clean unused CSS and JavaScript lines on your website, allowing your pages to load faster and provide a better experience for visitors!

Mar 11, 2023 5397 reads

How to Check Domain History?

Domain is the name given to the domain name owned by our website. For example, the domain name/domain of the https://analyticahouse.com website is "analyticahouse.com". Domains are used by renting them for a certain period of time from domain registrars (hosting/domain companies). When we are considering opening a new website or want to find out whether our existing website was used in the past, we need to check the domain history. We have compiled 2 great methods for you to check domain history!Why is Domain History Important?Knowing what purposes the domain name of the website we use was used for in the past, and whether it was exposed to any search engine penalties, will enable us to be more conscious and productive in the SEO optimizations we will apply on our website. In addition, analyzing the extent to which our website was affected by Google algorithm updates in the past will give us an idea for the SEO studies we plan to apply on our site. For this reason, checking domain history, knowing what purposes the website was used for in the past and how it was affected by Google algorithms will shed light on our future work.How to Check Domain History?You can apply the two different methods we mentioned in our video to check domain history. Thanks to these methods, you can learn both how your domain looked in the past, what it was used for, and to what extent it was affected by Google algorithm updates. Checking Domain History with WebArchiveIf you are wondering what your website looked like in the past, all you have to do is go to the WebArchive website, paste your site's main URL and press enter. WebArchive provides us with a chronological bar showing on which dates the website has been active since 1996 and the snapshots it has taken.From this section, you can select a year when your domain was active, and by clicking on the saved snapshots from the calendar below, you can find out what your domain looked like and what it was used for on that date!Learning How the Domain is Affected by Google Algorithm Updates with Website Penalty IndicatorYou can use the Website Penalty Indicator tool to learn how much our domain name/domain has been affected by past Google algorithm updates and whether it has lost its indexes/SEO visibility by receiving a penalty.After entering the website, all you have to do is write your domain name and select the Google extension for your country. Then, by saying "check domain", you can see how the domain name was affected by past Google algorithm updates.The Website Penalty Indicator tool is a completely free tool and shares with you how your website has been affected by Google algorithm updates. To examine in more detail and get information about what these algorithm updates are, you can also use SearchMetrics, a paid tool.To learn more about the Google algorithm updates and changes that may have affected your domain in the past, you can check out our blog post titled Important SEO Updates From Past to Present!

Mar 1, 2023 1769 reads

Forever Young: Evergreen Content

Evergreen content is like a magical forest that never loses its leaves. It's content that remains relevant and valuable to your target audience long after it's been published, delivering consistent traffic to your website and establishing your brand as a thought leader in your industry.The importance of evergreen content in content marketing cannot be overstated. Creating high-quality, informative content that solves your audience's problems builds trust, loyalty, and engagement with your readers. This can lead to increased website traffic, social shares, backlinks, and improved SEO rankings, all of which are critical for a successful content marketing strategy.So, if you're looking to create content that stands the test of time, you can start by identifying topics your audience cares about and providing actionable advice or information they can use. Keep reading to learn more.Definition of Evergreen ContentTerminologically, the word “evergreen”, is actually a journalism concept. Evergreen refers to timeless content in the context of journalism - since evergreen content is independent of what's new, it can be prepared in advance.This is also the case in the content marketing industry. Evergreen refers to content that remains relevant and useful to your audience over an extended period of time. It covers topics that are always in demand and provides timeless, informative, and actionable information. As we’ll discover, examples of evergreen content include how-to guides, industry insights, best practices, product reviews, and FAQs.Creating evergreen content is essential for a successful content marketing strategy. It helps establish your brand as a trusted authority in your industry, generates consistent traffic to your website, and can even improve your website's SEO ranking. By focusing on relevant topics for your audience, providing detailed and helpful information, and using engaging multimedia, you can create content that will continue to deliver results for your business for months or even years to come.What Makes Evergreen ContentEvergreen content is intended to be timeless, offering your readers useful content that is still relevant months, maybe even years after it was written. It's the type of content that never goes out of style, serving as a valuable resource for readers. If we compile the characteristics of evergreen content, we get a list like this: It’s timeless. Evergreen content is always relevant and useful to your target audience, regardless of trends or changes in the news cycle. It offers valuable information. It provides high-quality, informative, and actionable advice or solutions that help readers address their problems or achieve their goals. It’s a reliable source. Evergreen content is well-researched and factually correct, building trust and authority with your audience. It looks good. It's visually engaging and may include multimedia such as images, videos, or infographics to enhance its appeal. It’s SEO-friendly. Evergreen content is optimized for search engines, meaning that it includes keywords, meta descriptions, and other SEO best practices that help it rank well in search results. Prominent Forms of Evergreen ContentWhen it comes to creating evergreen content, there are so many options to choose from! The beauty of evergreen content is that it's never out of trend. From how-to guides and industry insights to product reviews and FAQs, there's no shortage of topics that can fall under the umbrella of evergreen content.Whether you're a blogger, marketer, or business owner, it's worth investing time and effort into creating evergreen content that delivers long-lasting results. Below you can find some types of evergreen content that are always useful with examples.“How-to” GuidesHow-to Guides are a staple of evergreen content because they provide clear, step-by-step instructions for completing a specific task or project. They can cover a wide range of topics, from cooking and gardening to DIY home improvement and digital marketing. The key to creating effective How-to Guides is to make them as user-friendly as possible. That's why they're often accompanied by visuals like images, infographics, or videos, which can help break down complex concepts into simple, easy-to-follow steps. WikiHow, as the name suggests, is one of the best platforms that curate How-to content. As you see in the picture, you can find a step-by-step how-to guide even for the most far-fetched and niche topics like “How to Pet a Cat”.By using a combination of clear, concise language and engaging visuals, How-to Guides can help your audience achieve their goals and tackle new challenges with confidence. Whether you're a business owner looking to attract new customers or a blogger seeking to grow your audience, How-to Guides are a valuable asset in any content marketing context.Best PracticesBest Practices are another excellent example of evergreen content. They offer readers tips and advice for doing something better, faster, or more efficiently, making them a valuable resource for anyone looking to improve their skills or knowledge. The great thing about Best Practices is that they can cover a wide range of topics, from productivity hacks and time-management tips to cooking techniques and fitness routines.You can work your way into being a go-to resource for knowledge and develop a devoted readership by giving your audience practical advice they can use in their daily lives. Whether you're writing for a niche audience or a broader demographic, Best Practices are an effective way to share your expertise and provide value to your readership.Industry InsightsIndustry Insights are a valuable type of evergreen content that covers topics related to your industry. These articles can include market trends and industry news, among other relevant topics. They serve as an opportunity for you to showcase your knowledge and expertise while establishing your brand as a thought leader in your field. One great example of an Industry Insights website is Investopedia. It covers many topics such as finance, economics, and international markets in addition to providing investment tips and insights.You can attract and keep a dedicated audience of industry professionals and interested readers by delivering insightful and helpful material. Additionally, Industry Insights can be used as a tool for networking and building relationships within your industry. Whether you're a startup founder, an established entrepreneur, or a marketer looking to expand your reach, Industry Insights can help you establish your brand as a credible and authoritative source of information in your field.FAQsFAQs, or Frequently Asked Questions, are an essential type of evergreen content that can provide valuable information to your audience. By addressing common questions or concerns, FAQs can save your readers time and effort while establishing your brand as a helpful and knowledgeable resource. Additionally, FAQs can be used to address any misconceptions or negative perceptions surrounding your brand or industry, helping to improve your reputation and build trust with your audience.Furthermore, FAQs can benefit your website's SEO by providing relevant and valuable information that search engines can crawl and index. By including well-written FAQs that match users' search queries, you can increase your website's authority and improve your overall search engine rankings. Whether you're creating an FAQ page on your website or incorporating FAQs into your blog or social media content, this type of evergreen content can be a valuable asset to your overall content marketing strategy.Product ReviewsProduct Reviews are a type of evergreen content that provides valuable information to your audience and helps them make informed purchasing decisions. Whether you're reviewing a physical product or a digital service, your readers will appreciate your insights and opinions on the item in question. A well-crafted Product Review should be honest, thorough, and detailed, providing your audience with a complete understanding of the product's benefits and drawbacks. For example, ConsumerSearch gathers customer feedback on all the top products in a certain category to conduct thorough product reviews.By offering your unique perspective on a product, you can establish yourself as a trusted source of information and build a loyal following of engaged readers. Additionally, Product Reviews can be an effective way to monetize your content and earn affiliate commissions for any sales generated through your links. Whether you're a blogger, a YouTuber, or a social media influencer, Product Reviews are a valuable type of evergreen content that can benefit both you and your audience.Benefits of Evergreen ContentEvergreen content is like a garden that keeps on giving - it requires a bit of nurturing and upkeep, but it continues to flourish and provide value long after it's been created. By producing and publishing evergreen content, you're planting seeds of knowledge that can continue to grow and attract new visitors to your website for months, even years, to come. Plus, since evergreen content is always relevant and informative, it can help establish your brand as a trusted authority in your industry. Think of it as an investment in your online presence that can pay dividends for years to come! Let’s see in which ways evergreen content is useful.SEO BenefitsEvergreen content can greatly benefit your search engine optimization (SEO) efforts because it provides lasting value to readers, leading to more traffic and increased engagement. Search engines value high-quality, relevant content that provides value to their users.You can show search engines that your website is a valuable resource for users seeking information on a specific topic, which can lead to higher search rankings and increased visibility by creating evergreen content.Longevity and SustainabilityLongevity and sustainability are two key benefits of evergreen content. Unlike other types of content such as topical and seasonal content that may quickly lose relevance or popularity, evergreen content is designed to remain useful and informative over a long period of time.Improved Brand AwarenessEvergreen content can also help improve your brand awareness by establishing your brand as an authority in your industry. By consistently providing high-quality, informative content that is valuable to your audience, you can build a reputation as a trusted source of information. This can lead to increased brand recognition and a stronger connection with your target audience, ultimately helping to drive more traffic and sales to your website.ConclusionTo recap, evergreen content is an important component of any content marketing plan. You can increase the number of visits to your website, position your brand as an authority figure in your sector, and raise your SEO rankings by producing high-quality, educational material that stays relevant over time. The secret is to give your audience something of value, whether you're writing product reviews, industry insights, how-to tutorials, or FAQs. So, start coming up with ideas for evergreen content now, and see how your online presence develops!Sources https://en.wikipedia.org/wiki/Evergreen_(journalism) https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen-content https://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing https://ahrefs.com/blog/evergreen-content/ https://buffer.com/library/evergreen-content/ https://coschedule.com/blog/evergreen-content