Sep 3, 2022 4181 reads

What Are Backlinks and Why Are They Important?

Backlinks; are links from one site to another. Backlinks are called "inbound links" or "incoming links". In other words, they are links that are earned outside the owned domain. With this method, sites become references to each other, and the site in the link is recommended to users and search engine bots. Thus, we signal to users and search engine bots not only the performance of the website, but also that this is a recommended website outside the site as well. We gain a vote of confidence consequently. Thanks to backlink and off-page SEO, popularity Relevance, reliability, authority of a website is developed  in the eyes of users and search engines.Down below the effects and importance of backlinks to websites are listed.1.ReferralWhen a website is vouched for by different websites, search engine bots think that “this page that has a link from a different domain is worthy of being displayed higher in the SERP” (Search Engine Result Page). Thus, backlinks have a positive impact on a page's ranking position and visibility.2.PopularityAlthough the traffic earned to a website is a messy metric, and the visitors to the site are embedded in the logs of the private servers it is easier to analyze the traffic earned to the site because the external links are more stable (The source from which users are acquired can be analyzed more easily.) Therefore, backlinks can easily measure the popularity of a page.3.RelevancyLinks provide clues to search engine bots about the relevance of pages. Anchor text reflects the content of the linked page. And it contributes to the more efficient indexability of the relevant page by search engine bots.Backlink Perception and Algorithm Updates from Past to PresentGoogle has announced the PageRank algorithm about the links it sees as a ranking factor. The PageRank algorithm, in general terms, calculates the number of links (hyperlinks) a page has earned. With this algorithm, the websites with the most links are ranked higher. PageRank is a value from 0 to 10. This value is calculated by the following items in general terms; Quantity and quality of inbound link pages Number of outbound links on each link page Page order of each linking page Although this algorithm is much more complex today, since the number of links is at the forefront and it creates a link market, Google has withdrawn itself in this regard and has not made any PageRank updates.Backlink & Off - Page SEOSearch engine bots links are used as a quality indicator of the linked content. It is often listed higher than sites with poor quality backlinks. Only getting references from high-quality websites contributes to the website.Backlink types are divided into two as earning and giving.1-) EarningNatural Links: These are the links earned editorially without any action by the page/domain owner. E.g; food blogger linking to her favorite organic products in a recipe.Manually Built Links: These are the links earned for the purpose of planned link building. E.g; Like asking influencers to share links, making your users visit your site by clicking the link.Self Created Links: These are links that do not look natural, such as forums and blog comments, and are entirely earned by the website owner. Comment backlinks do not contribute to off-page SEO performance.2-) GivingThese are the backlinks gained from irrelevant sites without the knowledge of the website.Factors that Determine the Value of BacklinkIn order for the earned link to contribute to ranking performance and organic traffic, this external link must have the following values. Popularity of the linking site The relevance of the linking site, to the site Freshness of the link Anchor text used in the linking site (whether it is a keyword that is compatible with the content and targeted for development, variety should be considered in anchor texts, since a page's link gain with the same keyword can be perceived as spam.) The credibility of the linking site Number of other links on the linking page Authority of the linking domain What Are Backlink Metrics?Domain Rating (DR): Shows the strength (in terms of size and quality) of the overall backlink profile of the target website. It is scaled according to the value of incoming connections to the domain. Link strength is a metric that is calculated in relation to the visibility and traffic of the target website by search engine bots, as it is considered a vote of confidence.The DR rate can increase by gaining quality and more quantity backlinks from domains with high DR rate. Because the content shared by a website with a high domain authority is quickly indexed by search engines and the quality of the links it gives is higher than other websites.URL Rating (UR): Shows the strength (in terms of size and quality) of the overall backlink profile of the target URL. It scales based on the value of inbound links to the page.Anchor Text: It is the anchor text that the link points to.NoFollow: Tags added for links that are not wanted to be followed by search engine bots in a domain. The use of nofollow in links is a tag that ensures that the bots do not follow the page and therefore the reference & authority value is not passed on.DoFollow: These are the reference links that allow the page and domain value of the link given from one domain to another domain to be shared with the site to which the link is given.Reaching a domain with the redirection of a different domain increases the value of that domain, while the reached domain may harm the value of the domain for which the connection is gained. These damages can be technical as well as affect the image of the external linking domain. E.g; Let's assume that a link is given from domain A to domain B, possible errors in domain B (404, 500 errors) or possible link attacks from domain B will damage domain A. In order to prevent such damages, link output can be provided with nofollow tags in order not to be a reference to the relevant domain. These links will not contribute anything to the link profile of the site. Backlink strategy should be based on dofollow link acquisition.Hacklink Link: Links from a website to another website using illegal methods without the knowledge of the website owner. It is a prohibited link acquisition method, both legally and in terms of search engine guidelines.Harmful Link: It is the situation where a website gets links from irrelevant domains. Such malicious links are usually earned from domains that only exit links and have no purpose or content. Such malicious links must be detected and rejected via Search Console by creating a disavow file (backlink rejection file).What are the Points to Consider While Getting Backlinks? Your backlink should be editorial. Footer, harmful and comment backlinks should be avoided. Natural and quality backlink acquisition should be inclined. It will be more beneficial if the linked site is relevant to the site. It will be both a useful reference and focused users will visit the site because it appeals to a similar target audience. Harmful and irrelevant sites should be avoided. A single anchor text should not be linked. The reliability of the site to be linked will give our site a healthier vote of confidence. The DR rate of the linked site should be checked. The traffic volume of the site to be linked should be checked so that you aim to attract traffic to your page. Getting dofollow backlinks and the number of other links on the linking page should be checked. The continuity and freshness of the received link is important. Commonly used SEO tools while performing backlink work are as follows. Ahrefs Majestic Google Search Console  Where to Get Backlinks and How to Research?Among the alternative link acquisition methods, natural and free backlink acquisition should be ensured with unique and different applications on the site before purchasing backlinks.For this, Quality content Widget and calculation tools Event calendars Infographics Competition and testing Site-specific original content and events can be designed.First things first, in order to purchase editorial links, the referring domains report in the SEO tool called Ahrefs determines the domains with the highest quality DR ratio that link to a website. If these domains are compatible with your site, links can be purchased. With the backlinks report in the same tool, it can be determined which domains provide the most referral traffic to the website. If these domains are compatible with the site, we can make purchases. It is also possible to determine which pages can be linked to with the same report.Secondly, competitor research should be done, the competitors of the URL to be linked are analyzed so that backlink purchase can lead to development for the target keyword and page. For this, the first 5 competitors listed in the keywords targeted by the page can be considered. In the Ahrefs tool, the page to buy the link is added to the Site Explorer section, and competing sites are added to the Link Intersect section. On the result screen, the domains where the target URL does not gain links, but where the competitors gain links, will be listed. Trusted sites can be analyzed by listing the DR ratio from largest to smallest. From here, sites with high organic traffic that may be relevant to the site are detected.Finally, websites related to the site to be purchased are searched.E.g; A link to the thermal underwear category page can be purchased from a site targeting the camper/outdoor audience. For a website that sells design and luxury products, a link can be purchased from a website that shares luxury and lifestyle content. Before buying a link, attention should be paid to the DR rate of the sites, the up-to-dateness of their content, their organic traffic, and whether the link will be dofollow.It is also significant to conduct a competitor analysis before determining the website's backlink strategy as well. You can check how to do an SEO competitor analysis please have a look at our relevant content.

Sep 3, 2022 12111 reads

The Pomodoro Technique In 5 Steps

We are now in a whole different era as of Covid-19 having its place in our lives. In these times when we have started to work from the house, distracting factors have increased considerably. But, counteracting those factors and fully concentrating is possible with the Pomodoro Technique!We are here to answer all your questions such as "What is Pomodoro? How to apply the Pomodoro Technique?", with "Pomodoro Technique in 5 points."1) What is Pomodoro? What does Pomodoro mean?Pomodoro as a word is the combination of Italian "pomo "(fruit) and "doro" (gold) and actually means tomato. It is thought that this word, which was previously used as “pomo di moro” by the Italians, became “pomodoro” after being mistranslated by the English translators. Surprising, isn't it? You might be wondering what does a tomato have to do with the Pomodoro Technique. Well, because it was named after a tomato look-alike timer used in the kitchen.2) What is the Pomodoro Technique?The Pomodoro Technique is a time managing technique that makes you use your time more efficiently and focus better. It helps you define and manage your tasks better. It makes it possible for you to fully focus on your tasks by counteracting all the distraction factors completely. With the help of this technique which gamifies the work, you can complete your tasks on time without getting bored.Who can apply the Pomodoro Technique?If you are the kind of person who often complains "I cannot start working", "I keep postponing what I need to do", "I cannot focus", the Pomodoro Technique is just for you!The Pomodoro Technique can be used by students, employees with long working hours, and professionals engaged in continuous production. In fact, this technique appeals to a fairly wide audience. The Pomodoro Technique, which will allow you to use your time efficiently, will also put your work in order.3) How did the Pomodoro Technique come up?Lack of attention, loss of concentration, and such problems are not inherence only for today's world. The Pomodoro Technique was invented by Francesco Cirillo, who has had problems focusing and finishing his tasks in the 1980s. Bored of his workload, Cirillo decided to focus on his work for only 10 minutes and kept the time with a tomato-shaped timer he found. Thus, the Pomodoro Technique was born.Cirillo, later on, developed the technique further and published a book of about 130 pages on the Pomodoro Technique. But do not let this mislead you, although a 130-page book has been written about it, applying the Pomodoro technique is quite simple!4) How to apply the Pomodoro Technique?There are 6 core steps of the Pomodoro Technique developed by Cirillo: Select the task to complete. Set the Pomodoro timer for 25 minutes. Start working on the task. Tick up a piece of paper when the alarm goes. Take a break. If you have less than four ticks, that is, you have practiced less than four periods of the Pomodoro. Take a short break of 3 to 5 minutes, and return to Step 2 after the break. If you have applied the Pomodoro more than four times, proceed to Step 6. Give a long break of 15 to 30 minutes. After the break, repeat these six steps until you have finished your task. What is a Pomodoro?A Pomodoro is obtained when the time of work and rest are added together. After the four Pomodoros have been completed, there is a long break.Things to consider while applying the Pomodoro TechniqueIt is important to set an alarm or timer in order not to exceed the working and resting minutes. You can increase or decrease your working minutes according to your own experience and attention span. And the most important point to be considered while applying the Pomodoro technique is to only work during working times and to only rest during resting times.To increase your focus while working, you need to get away from anything that will distract you. It may be helpful to mute your phone, put it on the "Do not disturb" mode, or turn off notifications. In addition, you can also benefit from music that will increase focus.During your rest period, you should be completely away from your work. In this regard, it will be beneficial for you to get away from the environment in which you are working.Increase your productivity with the Pomodoro TechniqueIt is important to break up your tasks into smaller chunks to increase your productivity. In this way, you will not overestimate the work you are to do and get to work more easily.You can combine the Pomodoro Technique with other productivity methods and increase your efficiency. You can as well benefit from the [Pomodoro](https://play.google.com/store/apps/details?id=com.tatkovlab.pomodorolite&hl=tr&gl=US) [apps](https://play.google.com/store/apps/details?id=com.tatkovlab.pomodorolite&hl=tr&gl=US) to apply the Pomodoro Technique in the most efficient way.5) Pomodoro Timers & AppsWhat makes the Pomodoro timers on the internet more attractive is that they are not limited only to the Pomodoro Technique. Here are four Pomodoro timers and apps we have chosen for you!focus boosterSometimes you might have connection problems and suddenly become offline. [focus booster](https://www.focusboosterapp.com/) continues to keep the time even when are offline. focus booster can be a good choice with its simple design, sending you reminders and being compatible with every device. You can also add tags to your tasks and categorize them.Otto[Otto](https://chrome.google.com/webstore/detail/otto-%E2%80%93-pomodoro-timer-and/jbojhemhnilgooplglkfoheddemkodld) is a browser extension, unlike others. Otto does also have a website blocker function which will help you keep away from websites that would distract you. Unlike other Pomodoro timers, Otto offers you your daily distraction chart by measuring your working hours and your interaction with blocked sites on a daily basis. In this way, you can also track how much you are distracted.PomotodoWith [Pomotodo](https://pomotodo.com/), you can list your tasks and use it as a Pomodoro timer. You can create top-to-bottom lists and order your tasks in order of priority. After you sort your tasks, you can start the Pomodoro timer, so you can easily keep track of your tasks.And with its premium feature, you can connect Pomotodo to your smartwatches and calendar!ClickUpYou might have heard of [ClickUp](https://app.clickup.com/) before! ClickUp is a very popular productivity application, and it is very easy to use with its simple interface. A new feature of ClickUp, which you can use for both individual and teamwork, is the time tracker feature, and it means you can also use ClickUp as a Pomodoro app by using the timer feature!Sources https://todoist.com/productivity-methods/pomodoro-technique https://zapier.com/blog/best-pomodoro-apps/ https://en.wikipedia.org/wiki/Pomodoro_Technique https://www.zemraf.com/blog/pomodoro-teknigi-nedir-nasil-uygulanir

Sep 3, 2022 3871 reads

Google Algorithm Updates and Changes Over the Years

Search engines develop algorithms that are copyrighted and maintain confidentiality in order to show users the most accurate search results. The most important factor that enables search engines to give accurate and meaningful results is measured by how accurate their algorithms are and the contribution of the improvements made.What is Google Search Algorithm?Google defines the term algorithm as computer programs that work to answer your search for the answer to your question.Google constantly makes minor changes in its algorithms to optimize these results, and frequently announces major changes to website owners and SEO experts.The websites and twitter addresses that provide news and information about Google updates are as follows: John Mueller webmasters.googleblog.com Google SearchLiaison Moz Rand Fishkin Search Engine Land Search Engine Roundtable Matt Cutts 2011 - Google Panda UpdatePreviously, although the content quality was poor, website owners were publishing too much content in order to rank high, and they were plagiarizing by combining content from many different websites. This situation did not go unnoticed by Google, and they realized that users could not reach the right result because of these websites. Although 10 years have passed since the Panda update, it is one of the most important updates aimed at showing quality websites to the user, which is still effective and negatively affects low-quality websites.After the first update in 2011, 12% of search results have changed and there are still websites affected by that loss. This update, which first showed its effect in 2011, still continues to be effective through various regulations.The Panda algorithm focuses more on on-page topics and pays attention to weak, irrelevant content, duplicate content, and meta tags. The situation of keyword cannibalism, also called keyword stuffing, that brings more harm than good, has emerged with the Panda update.2012 - Google Penguin UpdateWith this update, links from low-quality and irrelevant sites that are considered spam and manipulative work and an important step is taken in terms of backlink quality.Now, not the number of backlinks, but the domain value of the site from which the link is received, the page value, the word from which the link is obtained are much more important, and poor quality links bring more harm than good. The Penguin update, which was announced for the first time in 2012, has been improved over the years and efforts have been made to ensure that the algorithm gives more accurate results.2013 - Google Hummingbird AlgorithmThe Hummingbird update has made a big improvement in Google's core search technology and now aims to understand the user's intent and show appropriate results instead of providing keyword-basis results. With this update, which is especially needed with the increase in voice searches, the term search intent has started to be used more frequently in the SEO world. After the Hummingbird algorithm update, the importance given to long and medium tail keywords has increased.Knowing your target audience and using the appropriate communication language will prevent you from being negatively affected by this update. It has also been seen that using a language close to human language in meta tags and content can lead to improvements in ranking factors.2014 - Google Pigeon AlgorithmPigeon Algorithm one of the updates made by Google to bring the local search algorithm closer to the web algorithm and to provide better service. With the Pigeon update, it aimed to show the search results according to the location of the user by addressing the geographical locations. Sites with incorrect or missing Google My Business pages are affected by this update.Local businesses must create a My Business account and make sure that it matches information such as contact and location on your website.2015 - Mobilegeddon AlgorithmThe fact that more than 50% of searches are made from mobile devices has made it necessary for Google to put forward the mobile compatibility algorithm. With this update, the importance of mobile devices has increased and while it has increased the sites with mobile-optimized pages to the top, it has caused a decrease in the non-improved pages. This update only affected mobile searches.With the launch of the mobile compatibility test, Google asked you to check whether your pages are mobile-friendly and suggested responsive design. With mobile first indexing announced in 2018, it has announced that indexing will be determined according to your status in mobile searches.2015 - Google Rankbrain AlgorithmRankbrain is an update that is compatible with machine learning and aims to show the user the correct results in the queries made. In this way, words can be completed, predicted, the most relevant results can be listed by analyzing the content against the queries.One of the most important issues that this algorithm update focuses on is user experience. If your website has high bounce rates and low session times, the user's next query is much less likely to rank well.Because according to the user's query purpose, it performs a machine learning based on historical data and aims to show much more relevant results based on the location, search query, age, gender, education and previous searches of the user.2016 - Google Possum UpdateIt is an update that affects local searches and has impacted search results. It shows the search results targeted with the Possum update, depending on the user's location and business locations. Sites that share the same address as another business were negatively impacted in search results. Some businesses that are poorly listed in organic searches have made it easier to rank locally with the Possum update. This revealed that the update parsed local searches more than organic results.2018 – Google Mobile Speed UpdateWith this update announced in 2018, Google stated that mobile speed is a ranking factor. Back in 2010, Google said that page speed is a ranking factor, but it's determined by the desktop device only. It started in July 2018 by looking at how fast your mobile pages are and using it as a ranking factor in mobile search. This update mostly affected sites with slow mobile versions.2018 – Google Medic Core UpdateThe Medic Core Update has affected the health, medicine, medical, diet, fitness, medical device industries a lot. Most of the websites in these industries suffered traffic loss of over 30%. In order not to get caught in the Medic algorithm, the content to be created should be developed according to expertise, competence and reliability, the About Us page should be well optimized, the information on the contact page should be real, reputation management (comments, press, user generated content and press) should be applied very well.2019 - Google Florida 2 UpdateIt is a rooted kernel update. Google has announced that YMYL sites are the most affected by the relevant algorithm. What is YMYL? If your site contains content that will affect a user's health, happiness, safety or financial situation, this site is YMYL (Your Money Your Life). With the effect of this situation, finance, health, law and shopping sites were most affected by the algorithm. The accuracy of the contents has become even more important.2019 - Google BERT UpdateBERT update is a neural network based technique for natural language processing (NLP) and machine learning algorithm. The term BERT is used as an abbreviation for “Bidirectional Encoder Representations from Transformers”.BERT is Google's development of NLP technology so that it can fully understand what the words in a sentence mean with machine learning. With BERT, Google can reveal the full context of the related word by looking at the words and phrases before and after it. In this way, it uses the context of all the words in the sentence and their relations with each other. This development represents a major improvement in the intention, meaning and interpretation behind an inquiry. Therefore, out-of-context sentences, words, links can be followed better.2021 - Google Page Experience UpdateIt is a revolutionary update in the history of Google updates. After May 2021, Google officially started considering user experience as a metric by which they rank websites.With this update, the Search Performance report in Search Console has been updated to understand and filter pages with good or poor page experience.Mobile Usability: In order to be ranking well on Google, the pages should not have mobile usability errors.Security: If any page on the site has a security issue, all pages will cease to be in Good Condition.HTTPS Certificate: To be considered a good page experience, the site must be served over HTTPS with an SSL certificate.Ads on Pages: Websites should not implement ad placements that will negatively affect the user's experience and take up most of the page. Otherwise, it cannot be considered a good user experience.

Sep 3, 2022 12158 reads

Googlebot and How Does It Work? What Are the Types of Googlebots?

Googlebot is the web crawler used by Google to gather necessary information and create a searchable web index. Googlebot has mobile and desktop crawlers as well as dedicated crawlers for news, images and videos.What is Googlebot?Googlebot crawls web pages through links. It finds and reads new and updated content and suggests what should be indexed. The directory can be considered as the place where Google stores information. Google uses large numbers of computers to send their browsers to every corner of the web to find these pages and see what's inside them. Googlebot is Google's web crawler robot and other search engines also have their own search bots.How does Googlebot work?Understanding how Googlebot works is essential for successful search engine optimization. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go on the next crawl. When robots find new links on the site, they add them to the list of pages to visit next. If Googlebot finds changes in links or broken links, it takes note of it so that the index can be updated. The program determines how often it scans pages. To make sure that Googlebot can index your site correctly, you should check the crawlability of the site. If your site is open to search engine robots, your website will be crawled periodically.Also, if Googlebot detects changes to broken links or other links, it makes a note of updating it in the Google index. Therefore, you should always make sure that your web pages are crawlable so that they can be properly indexed by Googlebot.Let's look at the web indexing processes.What Are the Types of Googlebots?Google has many different types of Google crawlers, and each is designed for the multitude of ways in which websites are crawled and rendered. Certain directives or meta-commands for certain bots must be generated by your website.There are many different robots. For example, AdSense and AdsBot control ad quality, while Mobile Apps Android controls Android apps. For us these are the most important: Googlebot (desktop) Googlebot (mobile) Googlebot Video Googlebot Images Googlebot News To see all of Google's bots, you can visit https://developers.google.com/search/docs/advanced/crawling/overview-google-crawlers How to Find Out When Googlebot Visits Your Website?You can dig into your log files or open the Crawl section of Google Search Console to find out how often Googlebot visits your site and what it does there. If you want to take advanced actions to optimize your site's crawling performance, you can use tools like SEO Log File Analyzer by Kibana or Screaming Frog.You can use the robots.txt file to determine how Googlebot visits parts of your site. But be careful, if you do this the wrong way, you can completely stop Googlebot from coming. This will remove your site from the index.How to Optimize Your Site for Googlebot?SEO is a broad field that encompasses many useful techniques. Let's take a look at some of the most vital SEO strategies to make Googlebot's job easier. We can start by following the steps below: Make your site visible to search engines. You can do this with the "Allow: /" command in the robots.txt file. Do not use the 'nofollow' tag on internal links on your site or keep it to a minimum. These links specifically tell crawlers like Googlebot not to follow them back to their source. Create a sitemap for your website. A sitemap is a list of all your site's pages and important information about them, organized in an easy way for Googlebot to understand. If you have a sitemap, Googlebot will refer to this resource to learn about your site and find all your content. Use Google Search Console. With this set of tools, you can perform many vital tasks. For example, you can submit your sitemap so Googlebot can find and crawl your URLs faster. You can also find out if there are any crawl-related errors on your pages and get advice on how to fix them. The harder you work to make your site understandable to Googlebot and other crawlers, the more your website traffic, conversions and sales will increase.SolutionGooglebot is the little robot that visits your site. If you have made the technically correct choices for your site, the relevant robot will come to your site frequently. If you add new content regularly, it will come more often. Sometimes, when you make large-scale changes to your site, you may need to call that cute little crawler to come right away so the changes can be reflected in search results as soon as possible.Now that you know how to use Googlebot to your advantage, it's time to get down to business and get your website indexed extensively by Google. Getting help from AnalyticaHouse's SEO experts can be very helpful in this complex process. With years of experience in providing holistic SEO services, AnalyticaHouse can help your website reach its maximum potential and navigate the world of Googlebot. Contact us today to learn more.Frequently Asked Questions About GooglebotWhat Does Googlebot Do?Googlebot visits and crawls websites by following links within the page (link-to-link). Content found by robots is downloaded based on relevance and stored in the Google index. In a nutshell, Googlebot is the Google robot that works for crawling and indexing websites.How Often Does Googlebot Visit a Site?How often Googlebot crawls the website depends on several factors. The PageRank value of the relevant page, the number of existing backlinks and their quality are very important. A website's load time, structure, and frequency of updating content also play a role in how often Googlebot visits the site. A page with many backlinks may be read by Google every 10 seconds, while a site with few links may not be crawled for weeks.What is Website Crawlability?Crawlability refers to the degree to which Googlebot can access your entire site. The easier it is for Googlebot to review your content, the better your performance in search results will be.

Sep 3, 2022 3556 reads

Glossary of SEO Terms

[A]Algorithm: It is the chain of rules in which all the steps that can be followed to achieve a goal/action are determined and the process constructed.AMP: Accelerated Mobile Pages is developed by Google. It is a design template that makes websites open faster on mobile devices.A/B Testing: It is a set of processes in which two different versions of a web page or application are tested to measure user behavior.AJAX: JavaScript and XML are the processes that exchange data on a web page without refreshing the page. It is possible to see in form and basket transactions.Anchor Text: It is the word to which the link is given for a link in any content on the website or for links made from one site to another site.ASO: APP Store Optimization is the whole of the optimization studies that enable to highlight the applications in the android and IOS mobile application stores.Average Visit Duration: It is known as AVD or average session duration that refers to the average amount of time a user spends on the website.[B]Backlink: Links from any website to another website are called backlinks. It plays an important role in SEO studiesBlackhat SEO: It uses search engine optimizations in unethical and harmful ways for the website. After a very short-term rise, it brings decline and loss to the website in the long run.Bounce Rate: It gives the percentage of time that users who visit the website exit the page. Bounce rate increases when a user exits a page in a short time. Therefore, the lower the bounce rate, the more advantageous it is for the website.Bot: They are virtual user impersonations used for browsing websites, performing data extraction/sending operations and testing. Bots are also known as spiders and can be distinguished by search engines. Search engines often use bots to crawl a website.Breadcrumb: They are on-page navigations that allow users and bots visiting a website to navigate more practically within the site. For example, when a page is visited, it is the hierarchical navigation from the category to which that page is linked at the top to the home page.Broken Link/URL: It is an error situation caused by not opening any link on the website anymore. They are usually indicated by the 404 error code. Broken links are very important metrics to detect and remove/edit in SEO optimizations, as they weaken the user experience.[C]Cache: It is a cookie method in which the final version of a website is statically saved and served to users quickly. The user who visits the same page again sees the last version stored in the cache instead of waiting for the page to load dynamically, and the user browser gains performance.Canonical: It is tags that express the originality of a web page. For example, the canonical page indicates that the original URL for search engine bots is this page, while the canonical tag given to another page means that the relevant page is just a similar one and the original URL is the URL specified in the canonical. Therefore, the use of canonical is very important in terms of SEO and is one of the metrics to be considered.Call To Action: It is sequences of call-to-action text/sentences that are used from meta tags to enable the user to interact within the page as well.CDN: It is the general name of the servers used to increase browser performance by calling source files (DOM elements such as images, css and js files) on websites from a different source. CCTLD: It is the name given to the country extension at the end of a domain. For example: sitename.com.tr / sitename.co.ukCloaking: It is the process of presenting a different page to search engine bots than to real users, often used to manipulate search engines. With the developing search engine algorithms, this difference is easily understood and is not recommended for a healthy SEO study. Cookies: It is a browser storage policy that stores user sessions and data to be processed, similar to the cache method. Unlike Cache, it is automatically cleared after a certain period of time instead of keeping it permanently.Competitor Analysis: It is the case of making the work, visibility, on/off page analysis of competitor websites that provide products/services in a category related to a website.Conversion Rate: It is a numerical value that measures the purchasing behavior of a product or service by users visiting the website. It measures how many people buy a product/service and how many people fill out the contact/registration forms.CRO / Conversion Rate Optimization: It is the whole of the optimization studies to increase the behavior of users visiting the website, such as purchasing/registering products/services.CSS: The code language that determines the format and style of websites is called CSS. With CSS, many style arrangements are made such as the size of the images on a website, the colors of the buttons, to the fonts and formats of the texts.CTR(Click Through Rate): In the performance marketing, it refers to the click-through rates of the published ads compared to the impression.Crawl Budget: Search engines allocate a certain crawl limit when crawling a website. While this covers 90% of some site, some may cover 70% of the site. The up-to-dateness of the website, its responsiveness and originality in accordance with the user experience are among the positive factors that increase the scanning budget of search engines.CPC: It means Cost Per Click that refers to the price a website pays to the search engine for each click in search engine advertising.[D]Data: It is all the information on the internet.Deindex: It is the process of removing/indexing a web page indexed by search engines.Density of Keyword: It is used to express the frequency of usage of the relevant keyword in a website, page and articleDisavow: The process of rejecting backlinks that a website receives through Google Search Console.DNS: It is the unique IP address a website has.Dofollow: These are the reference links that allow the relevant page and domain value to be shared with the site to which the link is given, in the link/backlink given from one website to another website. If there is no definition specified by search engine bots on the HTML side (nofollow, noreferrer, etc.), it is considered to be an automatic dofollow link.Domain: It is the name of a  website. Each domain must be unique and must not contain Turkish characters.Domain Rate / Domain Authority: It is a numerical term that expresses the visibility of a domain by search engines and its power in proportion to the visit it receives. The content shared by a website with a high domain authority is quickly indexed by search engines and the quality of the backlinks it gives is higher than other websites.Doorway Page: It is the process of opening helpful websites created to rank a website higher in search results. In doorway page, it is generally used in backlink strategies.Dwell Time: It refers to the time it takes for a user to return to the search results after clicking on a website from the search results. The higher the Dwell time, the more advantageous it is for the website.Duplicate Content: It is caused when the content on a website is found on more than one page. At the same time, adding content on another website without showing the source causes the problem of duplicate content.[E]External Link: An external link is the link from one website to another website. Since external links are like backlink, they are added with definitions such as nofollow, dofollow, noreferrer, noopener.[F]Featured Snippet: It is results at the top of the search results that provide information about the searched topic directly on the search page. It is called the zero position. Usually It is the position that lists the results on the search page like “What is it? How is it done? What are they?” without requiring a visit to the website.First Contentful Paint: It is the pagespeed value that shows how long it takes to load the main content of a website. The lower the FCP value gives the faster the website loads.Filezilla: A bridge program used to access a website's server.FTP: It is called the server/hosting directory where the website files are located. File Transfer Protocol is used to store website server files and to exchange files.Favicon: It is the icon of the website displayed in browsers. It is usually located at the top of the browser, in the tab section. It helps the site to attract attention and increase brand awareness.[G]Google Ads: It is the platform where Google ads are managed. It is also known as performance marketing. Google Analytics: It is a free website traffic tracking tool offered by Google. It is a comprehensive tracking and analysis tool where information such as location, reference, demographic (age/gender) of users visiting the website are shared and historical data analysis can be made.Google Search Console: It is Google's free website traffic tracking tool. Unlike Google Analytics, it shows the user directly from the search results. The site map of the website, robots.txt, is the address where responsive analyzes and updates are shared with Google.Google BERT: The BERT algorithm developed by Google is prepared to make sense of searches made in daily conversations.Google Pirate: When websites that generally broadcast pirated and violate copyrights are reported, the Google Pirate algorithm examines the relevant sites and ensures that they are removed from the index and search results.Google Tag Manager: It is a free service developed by Google to monitor and analyze website visitor behavior. It analyzes users' behavior and on-site activities such as filling out forms, clicking buttons, shopping conversions.[H]Heading Tag: It plays an important role in the recognition of the page by search engines. They are listed from H1 to H6 and each tag differs in size, font and style.H1: It is the primary title tag that gives information about what the page on the website is about. It directly reflects the main keyword of the page. For a successful SEO optimization, it is recommended to have 1 H1 on each page.H2: It is the title tag used to express the subheadings of H1 on a web page. It contains the main headings in the content of the page.Hreflang Tag: It is used to specify the alternative language version on a web page. It indicates to search engines that the same website is another language option Where the hreflang tag is used.Hosting: The storage area of a website's files. Hosting is the area where the images, HTML, CSS and JS files on the website are hosted.Htaccess: It is the main file that can be considered as the main engine of the website, where all routing (SSL, URL, etc.) adjustments are made. It is usually hosted on servers as “.htaccess”. A dot (.) at the beginning indicates that the file is hidden.HTML: It is the world's most common web display language interpreted by browsers. Today, all pages visited with browsers (Opera, Chrome, Mozilla, etc.) are displayed in HTML format.HTML Lang Tag: A tag that expresses the language of a web page to the browser. With the HTML Lang tag, browsers format the letters on the page according to the defined language. For example, Turkish characters cannot be used on a page with HTML Lang "EN", if used, the browser automatically converts these letters to English characters.HTTP: It means HyperText Transfer Protocol that is a transfer protocol that enables communication between different systems on the website. For example, many data flow processes such as calling a CSS & JS file from the server/hosting, fetching information from the database, form and purchase transactions take place within the HTTP protocol.HTTPS: It means Secure Hypertext Transfer Protocol that is the security-enhanced version of data communication in the HTTP protocol. An HTTP protocol with an SSL certificate is shown as HTTPS and all data sending/receiving operations on this protocol are encrypted.[I]IP: It is the address that enables data exchange between websites and computers.Index: It is usually the storage area where search engines categorize/folder and store websites. The index is also used in computers for the meaning of folder and categorization.Internal Link: It is a link from a page on a website to another page on the same website. It used to support in-site pages and to facilitate the user experience in SEO studies. International SEO: SEO study is supported by subfolder / subdomains and alternative language options.Infinite Scroll: It is the display of new pages, products, services as users scroll up the page on the website. It is used as a modern pagination technique. Image Alt Tag: It is a tag format that tells the purpose of an image on the website and what it is about. If the searcher has image alt tags that match the query term, it means that the media content related to the user's search term is on the page. It is one of the important metrics in terms of SEO. It is used asALT LABEL.Image Title Tag: It is the tag that specifies the name of an image on the website. In terms of SEO compatibility, the keyword of the paragraph that the image represents is written.[K]Keyword: Keywords form the main strategy of SEO studies. It refers to organic syntaxes that the website wants to get traffic to.[L]Latent Semantic Indexing (LSI): It detects the semantic link and relationship between keywords. For example, it establishes the semantic link between the keywords "car" and the words "gasoline, door, trunk". The use of LSI keywords in SEO studies is important because it increases the quality of a content.Link: It is a clickable HTML text that makes it easy to navigate within/between websites.Log & Log File: Log is the log of transactions in a website/application/program. For example, memberships, purchases, form filling processes, software-side errors and updates made on a website are stored as a "Log" record. Files that store log records are called Log Files.Landing Page: It is a HTML page consisting of a single page and marketed to provide user interaction. It is usually created for social media and advertising campaigns.Lazy Load: It is the loading and serving of the visual/media contents on a website to the user only when the area in which they are located is shown. For example, loading the image in the footer after logging in to a website weakens the page performance and user experience. To prevent this, Lazy Load ensures that the relevant image/media content is loaded only when the user views the footer area.Link Building: It aims to increase the user experience, and is evaluated under two different headings as on-site and off-site. In intra-site link building, links are made to provide circulation between the pages on the same website, while in off-site link building, a link is output from one website to another website.Long Tail Keyword: These keywords consist of a minimum of 3 words, making the search term more specific. L​​ocal SEO: Making an SEO optimization specific to only one region (Marmara, Istanbul, Kocaeli, etc.) is defined as local SEO.[M]Meta Title: It is the name given to the title of the sites listed in the search results. It is usually prepared by specifying the title that is desired to be displayed to the user in the results. With the last update, Google announced that it has decided to automatically determine the titles in the search results based on the relevant content.Meta Description: The descriptions of the sites listed in the search results. It is located below the title and is prepared to directly affect user behavior.Meta Keyword: It is the meta tag that expresses to search engines which keywords the relevant page addresses. Although it is not important for Google, it remains valid for other search engines.Meta Tag: It is meta tags usually created for search engines. It is known by tags such as meta title, meta description, meta author, meta theme, meta keyword, meta robots.Metric: It refers to the measurement titles used in the analysis of the website. SEO metrics refer to the parts/works that need to be edited on the website in search engine optimization.[N]Niche: It is used to express a special area belonging to a sector/professional group. For example, “cars” is a general category, while “BMW brand/model car” refers to a niche area.Noindex: It is the meta tag added to the pages that are not wanted to be indexed/indexed by search engines on the website.Nofollow: It is a tag that does not want to be followed by search engine bots from a website within the same site or that the reference value is not transferred in link exits made to a different website. It plays an important role in backlink processes.Noopener: Especially in the links opened in the new tab, cookies, sessions, etc. from the previous page. It is a tag that prevents data transfer to different web pages by blocking information.Noarchive: It is used to not show the HTML state stored in the cache side of a website. Websites with cache issues often use this tag.Noimageindex: A noindex-like meta tag used for images that are not intended to be indexed on a web page.Noreferrer: It is usually used with the noopener tag and prevents the referrer information from being transferred to the newly opened page.Nosnippet: It is the meta robots tag added to the page in order not to be included in the snippet / featured results mentioned as 0th in the search results.Notranslate: It is the meta robots tag that prevents automatic translation of the website according to the browser languages of the users.[O]On Page SEO: It refers to all in-site metrics that affect search engine optimization such as site speed, images, meta tags, structured data markups within a website.Offpage SEO: It refers to the external links given to a website, social media studies, off-site search engine optimization studies such as backlinks/promotional text, social bookmarks.Open Graph Tag: It is meta tags that determine how a website's content will appear on social media accounts.Organic: It is a term that does not contain any referrer links, does not come through a link on another website or social media, accessing the website by direct search, ad-free natural studies and traffic. It is also used for all work that proceeds in its natural course without a direct intervention.Organic Search: It refers to user behavior that provides access to non-advertising/natural results by querying search engines. All queries made using search engines are within the scope of organic search.Organic Traffic: It refers to visitors coming to the website from search engine queries. It reflects the traffic earned by the website directly from the search results, without the intermediary link,  any advertisement, promotion, social media etc. Orphan Page: Pages that do not receive a link from any page within the website. They are generally not discovered and crawled by search engines, that’s why  they have indexing problems.[P]Post: It is blog content on a website, social media posts.Pagination: The term used for pagination on a web page. For example, “1,2,3,4….” in Google search results. It is generally used on product listing pages and blog listing pages on e-commerce sites.Page Speed: It is the scale that determines the average load times of DOM elements (CSS, JS, Media Contents) in a web page. The higher the page speed gives the more efficient the user experience.Page Authority: It is page score that is determined by on a website based on external links, its keywords and organic visits.Paid Search: It refers to ad queries and clicks in search engines.Paid Traffic: It is used to express the traffic obtained from advertisement results such as search engines, social media.Parameterized URL: The "?" at the end of a URL. It is used to express the terms added with the sign. For example, "color=red" at the address "siteadress.com/shoes?color=red" is a parameter and this URL is a parameterized URL.Paravan Blog: These are sub-sites opened to support a website on the backlink side. Usually, after a few blog posts are entered, a link is exited to the target site and it is aimed to strengthen the authority of the target site. It is not an efficient method.Pogo Sticking: It means that the user who visits the website from the search results exit the website quickly. It is a negative behavior in terms of session duration and user satisfaction.Position: It is a website's ranking in search results.< h2>[R] Responsive: If a web page opens on mobile, tablet devices and browsers correctly, it is responsive. Opening the entire design structure, such as the images, styles, page width, used on the web page, on all devices and browsers, shows that the relevant website is responsive.Rich Snippet: It is a kind of HTML tag that helps search engines to make sense of a page, including page summary, visual and media content, breadcrumb and other structural data markings on the page.Robots.txt: It is the first file type encountered by search engine bots visiting the website. The crawl/uncrawl commands of the pages on the website and the path of the sitemap are determined in this file.[S]Schema: It is a kind of reference platform with structured data markups and many meta markups that enable websites to be interpreted and understood more successfully by search engines.Search Query: It is all words and phrases made on search engines.Search Volume: It is a numerical expression that shows how many users search for a keyword on average in a certain period.SEO: It means Search Engine Optimization. SEO organizes and optimizes a web page according to the criteria stipulated by the search engines in order to provide a more successful user experience.SEM: It means Search Engine Marketing that is to make a web page appear in the advertisement area on the first page of search queries by giving price offers to search engines in certain keywords.SERP: It is the page that shows the search results for a keyword.Server: Web site hosting and all design, JS etc. that performs network requests to a web site. It is a storage device that contains files such as hosting and all design, JS etc.Server Response Time: It is the time to send all the DOM elements that the browser requests from the server before it can load a web page. The more powerful the server processor gives the faster this response.Session: It is time that the user spends on the website. The page user interacts with the whole process. Session Duration: A term that is frequently encountered in Google Analytics and expresses the average time users spend on the website.Short Tail Keyword: These are keywords consisting of 3 words or less. For example: “Car prices” is the short tail keyword.Sitemap: It is files with xml extension that list the category tree, pages, products/services on a website as URLs and increase the crawling efficiency of search engines.SSL Certificate: It is the secure version of the web protocol "http" that provides secure data transfer. It appears as "https" and encrypts all requests made on the web page. In this way, data such as bank information, credit and personal information are protected. It is a very important metric for search engines.Subdomain: It is a sub-website opened with the domain extension of a website. For example, if the main site is "siteaddress.com", "example.siteaddress.com" is the subdomain.Subfolder: It is given to the directories that come after the domain of a website and are opened in the form of folders. For example, if the main site is “siteadre.com”, “siteadre.com/pictures” images are a subfolder.[T]Technical SEO: It is search engine optimization studies, which includes topics such as website infrastructure, server-side solutions, JS and CSS analysis, site speed, link depth.TTFB (Time To First Byte): It is the response time to the request sent to the server when a website is opened. The ideal time is 0.2 seconds.[U]URL: Protocol + identity + domain extension + country extension + subfolders used to log into a website all form the URL. For example, siteadresscomtr/page is an example of a URL. URL is the intermediary identity used to reach a website.URL Structure: URLs should always contain keywords that describe the page content to both the user and search engine bots. For example, for the page with car prices: siteaddress.com/abcd12345 is an incorrect URL. For the correct URL usage: siteadresi.com/araba-fiyatlari can be an example.User: People who visit the website.User-Friendly: All kinds of pages, content, and websites that enable website visitors to navigate and interact faster and more practically are defined as user-friendly.User Interface (UI): It is the web style and design structure designed to enable users to interact with the website.Bt is the area that analyzes and optimizes the purchasing behavior of a product / service of users visiting the website.[V]Visibility: Position, impression, and clicks in search results refer to a website's SEO visibility. In addition, social media and backlink visibility can also be evaluated in this context.Visitor: All real users (other than bots) who access websites and browse the pages are called visitors.Visual Optimization: It is the editing process that enables users to view the page faster by reducing the size of the images on the website without decreasing the quality, scaling them according to the pixel size, converting their formats to the formats that search engines want (JPEG, JPG, WEBP, etc.).[W]White Hat SEO: It is the whole of SEO work that optimizes the metrics that search engines deem appropriate in a natural and most appropriate way. There are no illegal methods and manipulative techniques for search engines in white line seo.WWW: It means World Wide Web that is one of the protocols that verify data transfer on the Internet. It does not have any manufacturer or center.WordPress: Open source is a web creation interface that allows individuals/businesses to build their own websites. It is the most preferred open source web software due to its practicality and SEO compatibility.Woocommerce: It is a WordPress plugin that enables websites with WordPress infrastructure to do e-commerce and receive payment by adding virtual pos.[Y]Yandex: It is a search engine Russia-based. It is one of the most widely used search platforms after Google.Yandex Metrica: It is a free site development & analysis tool similar to Google Analytics developed by Yandex.[Z]Zero Position: It is the snippet position shared with the user in the form of summary information at the top of the search results.Z-index: It is a kind of CSS property. It determines the screen depth of the elements on the website. It is frequently used in responsive web design by ensuring that the objects overlap.[HTTP Status Codes]301 Redirect: A redirect code that permanently redirects a web page to another page and transfers all the authority and URL rating of the old web page to the new page.302 Redirect: A redirect code that temporarily redirects a web page to another page and does not transfer the authority and rating of the old web page to the new page.400 Error Code (Bad Request): It is the error code that indicates that the request sent to a web server is faulty and has no response on the server.401 Unauthorized: It is the error code returned when a request to a web page does not have the necessary authorization.403 Forbidden (Forbidden): It is the status code that usually returns that the user information visiting a web page is blocked by the server.404 Page Not Found: It is the warning code returned when trying to navigate to a non-/removed page/URL on a web page.500 Server Error: It is the error code returned when the request sent to a web server cannot be fulfilled / encounters an obstacle.503 Service Unavailable: It is the error code that occurs due to server maintenance or overload. It is usually caused by overloading the server when there is a code/request looping through the pages.

Sep 3, 2022 23591 reads

10 Best Free SEO Tools You Should Check for Your Website

SEO practices increase their importance every day with the developments in search engine algorithms. Many brands work on SEO strategies to reach more users by increasing the organic clicks and visibility of their websites. The best SEO practices are the results of well-organized and successful analyses.Any optimization analysis that will be done without discovering and solving the existing problems and deficiencies on websites will be insufficient and will damage the SEO performance.Performing long-term successful SEO analyses may require some tools that can increase the efficiency and effectiveness. Of course, premium tools can be used for the analyses but they are not the only option to perform the SEO practices.For this reason, we will share the best free SEO tools and websites that you can use in your analyses.1) SmallSEOTools - Plagarism CheckerContent is one of the most important elements for SEO practices of websites because search engines check whether the content is original or not before listing and ranking the web page on the Search Engine Results Page (SERP). If the content of a page is not original and copied from different sources, it can negatively affect the organic traffic and visibility of the site and even cause search engine penalties such as SandBox.The Plagiarism Checker tool of SmallSEOTools offers its users to check whether the content is unique or not. The tool also shows the links of sources if the content is extracted from other websites. The free version of the tool can be used up to 1000 words. You can use the SmallSEOTools'Plagiarism Checker by pasting the content or directly inserting the URL.2) BrokenLinkCheck - Broken Link DetectionBroken links are the links that no longer work and they are one of the top issues that affect SEO performance negatively because search engines do not want users to have a bad user experience and waste their time with inaccessible pages that cannot open. Therefore, broken links are in the unsafe zone of SEO and can cause lower organic traffic, visibility, and ranking of websites.BrokenLinkChecker is a great online tool that detects broken links in a website for free! BrokentLinkChecker can be used after simply entering a URL in the box and clicking the "Find broken links" button. After finding out the broken links, you can fix them and work on different strategies for better SEO performance.3) GTMetrix and Pagespeed - Page Speed AnalysisAnother critical metric of search engines is page speed which is the key to a better user experience, because if users wait for a long time to only open a page, then search engines will interpret it as poor performance and classify the website accordingly.Pagespeed and GTMetrix are free SEO tools for page speed analysis that show not only page performance but also useful tips for the problems. While Pagespeed evaluates websites according to Google's criteria like FCP, LCP, and CLS, GTMetrix performs its analysis according to all search engines. Therefore, we recommend you use both tools to see different aspects and catch distinct points for better SEO practices.Also, Pagespeed and GTMetrix can be used by easily inserting a URL in the box and clicking the analyze button.4) Soovle - Keyword SuggestionAs search engines want to satisfy users' needs with original, rich, and well-written content, a well-planned keyword strategy is crucial for ranking on SERP with the most relevant search queries. In order to emphasize to search engines that the content of a website is related to the relevant search queries, the content should include both focused keywords and semantics founded with keyword analysis.Soovle is a free SEO tool that checks websites like Google, Amazon, Wikipedia, etc. to find out the most alternative keywords that you searched for. The tool dynamically compiles and lists the most relevant keywords options according to the keyword that is searched in the search box of the tool.5) SEOquake - All In One SEO ExtensionSEOquake is an SEO tool that analyzes the SERP of Google and conducts competitor analysis. The tool shares various information such as internal and external links of websites, Alexa ranking score, cache history, web archive, ranking scores of Google, keyword difficulty, etc.Additionally, the tool also has a Google Chrome Extension that makes it easy to use.After adding the Chrome extension of the tool, you will see new fields on the top part of the browser and the SERP. These new fields are the areas that will analyze every website that you visit and show the results of analyses.You can also get a summary of the analysis from the area under each website on the SERP.6) NeilPatel Free Backlink Checker - Backlink AnalysisBacklinks are the links on a website that links to another website with an anchor text, preferably. They are one of the key metrics that search engine algorithms evaluate.Another practical tool has developed by Neil Patel. With Neil Patel's Free Backlink tool, you can check the backlinks that a website has received from external websites. The free backlink tool can be used only by writing a URL and clicking the submit button. The tool indicates external backlinks that the website losses and wins from other sites over time. It also shows a maximum of 100 anchor texts of backlinks for the free version. In addition to this, the tool demonstrates the authority of domains that has outbound links as backlinks.7) Google Rich Results Test - Structured Data AnalysisGoogle has a free tool for developers that checks and illustrates the structured data markup of web pages. Google recently updated the tool and named the new version "Rich Results Test".Rich Results Test of Google can be used after inserting the URL into the search box. It will show whether the site has any structured data markup or not. You can also directly test structured data markup code whether it is appropriate or not. The analysis can take a few minutes. After completing the analysis, the page will show a detailed result for all types of invalid or missing parts as well as errors of structured data markups. 8) Lighthouse - SEO Analysis, Page Speed and VisibilityAnother free SEO tool named Lighthouse was released in collaboration with Google. The SEO tool can perform a complete SEO performance analysis, evaluate user experience, and check SEO compatibility according to essential metrics.The tool offers two different usage options that are from its web page or the Chrome extension. Either from the website of Chrome extension, you can quickly get the SEO report by clicking the generate report button.After getting the report, you can add or extract Performance, Web App, Best Practices, Accessibility, or SEO parts of the report. In the end report, you can readily analyze all the factors affecting the user experience and the performance status of your website.Also, the Lighthouse provides two different usage possibilities. You can use it by adding it as an extension to the Chrome web browser, or you can analyze it by visiting the website directly.9) Google Keyword Planner - Keyword AnalysisGoogle Ads Keyword Planner is a great tool for all kinds of digital marketing practices. It helps users to determine keywords to be targeted, find alternative keywords for the related content, and discover search volumes and keyword difficulty for SEO practices.After entering the Google Ads, you should open the Keyword Planner by clicking the Tools and Setting tab at the top right corner. After clicking it, you will see the Keyword Planner in the left column as second from the top.Then you should click the Discover New Keywords tab, specify the country, region, and language you want to analyze, and enter keywords. In the end, you should click the get results button to reach the results.And that is all! The Google Keyword Planner specifies the keywords we typed with the average monthly search volumes, keyword competition, CTR, etc.10) AYIMA Redirect Path - URL Redirection and Status Code AnalysisSometimes, URLs of a website enter a redirection loop which can overload servers and negatively affects user experience. In order to prevent this situation, periodical URL controls should be done from different resources. The linking controls should be done especially after the .htaccess and redirect operations. AYIMA Redirect Path is one of the most useful Chrome extensions which makes this process very simple with a user-friendly interface!After adding the extension to your browser, simply go to the page you want to check and click on the icon of the application in the upper right corner. Redirect Path analyzes whether the status code of the relevant page and whether the page has any redirection path or not.These are the best free SEO tools that you can consider while working on your digital marketing strategies. You can use these free tools to enhance the SEO friendliness and compatibility of websites for both users and search engines! If you have more questions about SEO or other digital marketing practices, do not hesitate to contact our team!