Product Analyst

Responsibilities:

• Drive improvements in digital marketing efforts through data collection and analysis
• Analyze web analytics and other quantitative and qualitative data to identify opportunities to improve client websites/applications via using analytics platforms (Google Analytics 4, Google Tag Manager, Firebase, MMPs like Adjust, AppsFlyer, etc.)
• Actively cooperate on evaluation of online activities and campaigns ROI with other teams, provide insights on website changes or optimization activities.
• Execute forecasting on web and revenue data for proper planning provided for the client.
• Drive business intelligence for tracking and web analytics for clients’ digital marketing efforts. They will also be responsible for developing and growing the web analytics practice: analytics strategy approach, online/offline measurement, and optimization strategies of both structured and unstructured data.
• Develop regular and ad hoc reports, analyze trends, summarize and present findings, and articulate key insights.
• Identify and prioritize opportunities for on-site optimization and take a lead role in recommending online merchandising and design improvements and plan & conduct A/B or multivariate tests.
• Provide development methods for measuring and analyzing cross-platform digital experiences, from websites to social media to mobile to offline, to create a single view of the customer that integrates all channels and optimizes the customer experience.
• Make data-driven decisions to drive customers to a web and app experience, and retain them through innovative, personalized incentives and communication.
• Research the latest developments in web analytics, testing/optimization methodologies, and attribution techniques to understand the business in-depth, support and challenge strategic options, and build state-of-the-art tools to improve our marketing plans and performance.

Requirements:

• Bachelor’s degree in economics, engineering, marketing, statistics, or related field.
• Detailed understanding of tag management and web/mobile analytics tools.
• Advanced knowledge of HTML and JavaScript.
• Proven experience as a Data Analyst / Product Analyst or similar role within a B2B SaaS environment.
• Experience with data analysis tools and query languages (e.g., Python, R, SQL) and data visualization tools (e.g., Tableau, Power BI) is a plus
• Experience in mobile tracking and analysis
• Self-motivated and eager to learn about technological developments and modern measurement methods like server-side tagging and cookieless.
• Passionate about marketing engineering and data.
• Familiarity with techniques such as regression, extrapolation, time series analysis, forecasting, statistical hypothesis testing, and econometric models.
• Knowledge of statistical testing techniques and interpretation.

What’s in it for you?

• Compassionate Leave: Recognizing the importance of both professional and personal well-being, we offer monthly compassionate leave to provide support when you need to take time for yourself.
• Meal Package: Treat yourself to our generous meal package, going beyond industry standards to make your workdays a little brighter and your lunch breaks a lot tastier.
• Health Insurance: Take comfort in knowing that our comprehensive health insurance coverage goes beyond the basics, offering you and your family peace of mind with complementary benefits tailored to your well-being.
• Pet-Friendly Office: Join our team in a pet-friendly office environment where furry friends are not just welcome, they're part of the family, adding joy and companionship to our workplace culture.
• Celebrate Everyday: Experience the perks of working with us, including daily breakfast to fuel your mornings, a stocked beverage fridge and coffee desk for refreshing breaks, and happy hours to unwind and celebrate everything together.
• Education Support: Invest in your future with our generous education support program, offering up to 50% coverage for tuition expenses, empowering you to pursue your academic and professional goals.
• Company Events: Exciting company events throughout the year, where we celebrate achievements, strengthen bonds, and enjoy memorable moments together outside the office.
• Feedback Culture: Be part of a workplace that thrives on positivity and growth, where a culture of giving and receiving constructive feedback fosters continuous improvement and empowers each team member to reach their full potential.
• Office: Join us in our centrally located office at Levent, nestled in the heart of Istanbul within a charming villa setting, where you can work amidst lush greenery and enjoy a tranquil environment that inspires creativity and productivity.