hummel - How Did We Increase the Top10 Position by 30% in a 6-Month Period?
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hummel - How Did We Increase the Top10 Position by 30% in a 6-Month Period?
%21
Organic Click
%32
Organic Traffic
%30
Top 10 Keywords
hummel has passed almost a century, since it took its place in sports, applauding those who can live the rhythm of sports throughout their lives, share it and enjoy it; With its mission of growing digitally, https://hummel.com.tr/ has become a brand that attaches great importance to SEO work. Our aim was to improve the organic traffic performance of the website by increasing its visibility in target keywords.
Problem
Although the technical problems on the website were resolved, the organic visibility on the Google search engine was not performing as expected. As a result, the website received the desired level of organic traffic from sector-related queries.
What Have We Done?
1
Quality Content
Quality content production was ensured for the relevant and targeted queries of the website. Then, these contents were added to the category pages.
2
Product Re-naming
The product naming on the category and product detail pages has been updated to include the target keywords.
3
Technical Optimisation
Technical problems which constantly encountered have been optimized.
In the last 6 months, we increased the number of organic clicks by 21% and the average position by 27% compared to the previous period.
Organic Traffic Increased by 21%.
In last 6 months, we increased organic traffic by 32%.
Organic Traffic Increased by 32%.
In last 6 months, we increased the number of keywords that achieved ranking top 10 positions by 30%.
Top 10 Keywords Increased by 30%.
In the last 6 months, we increased the number of organic clicks by 21% and the average position by 27% compared to the previous period.
Organic Traffic Increased by 21%.
In last 6 months, we increased organic traffic by 32%.
Organic Traffic Increased by 32%.
In last 6 months, we increased the number of keywords that achieved ranking top 10 positions by 30%.
Top 10 Keywords Increased by 30%.
Our organic traffic, which we attach great importance to, increased significantly with our cooperation with AnalyticaHouse. During this process, as a result of the guidance of our AnalyticaHouse teammates, we took precautions for technical errors that negatively affected traffic on our site. We added detailed and descriptive product content to our product detail pages. We shared the stories of our collections by creating special pages for our collections. We adapted product names and descriptions to match the target keywords. We would like to thank our AnalyticaHouse teammates who supported us in this process.
Özge Sabuncu - Head Of DTC Marketing and Own E-Commerce