Managing digital marketing operations (Google Ads, Facebook, Instagram, Yandex etc. campaign setup and optimization, audience strategy, creative briefing)
Regular reporting of marketing channels
Maintain effective communication with clients
Requirements
2 – 4 years of experience in digital marketing
Expertise in Google Ads and Facebook ads
Proficient at Google Analytics and familiar with Google Tag Manager
Bachelor’s degree in a quantitative subject
Passionate about digital marketing
Self motivated and eager to
Performance Marketing Lead
Responsibilities
Managing digital marketing strategy, budget and optimizing across channels to maximize revenue and hitting ROAS targets.
Leverage insights, learnings, and modeling to help determine the right channel mix and strategies to support traffic and revenue goals.
Managing day-to-day search marketing activities across multiple search engines including optimizing keyword portfolios, bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
Coordinating the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
Tracking and evaluating KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) and determine necessary adjustments optimize overall marketing effectiveness in line with budgeted marketing spend.
Using a data driven approach to manage campaigns and derive insights on strategy and performance.
Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance.
Consolidating and building internal and external reports for clients analysing KPI achievements and assess the success of campaigns.
Communicating weekly updates, progress reports, timelines, and results.
Testing different value propositions and messages across different channels to find the best angle for each target group.
Requirements
4+ years of experience in performance marketing.
Detailed understanding/knowledge of Paid Search (required) and promotions, loyalty programs.
Experience of mobile and social marketing including apps is preferred.
Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources.
Strong communication skills: written & oral and the ability to quickly build strong relationships.
Ability to work across cultures and geographies to support local digital needs.
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Deep understanding of statistics and the ability to support hypotheses with data.
An analytical mindset and methodical approach – extensive Excel skills and an ability to make recommendations based on statistics.
Excellent organizational skills, often working to tight deadlines.
Being a team player and flexible in a dynamic work environment.
Advanced level English, both spoken and written.
Web Analyst
Responsibilities
Manage implementation, maintenance, and improvement of web analytics and tagging methodologies, primarily within Google Analytics and Google Tag Manager platforms.
Actively cooperate on evaluation of online activities and campaigns ROI with other teams, provide insights on website changes or optimization activities.
Provide meaningful interpretation of data to provide insight, recommendations and guidance across, UX/UI changes, personalization & merchandising/trade of the site.
Create and manage multiple A/B and personalization tests and communicating results and corresponding actions to key stakeholders.
Develop regular and ad hoc reports, analyze trends, summarize and present findings, and articulate key insights.
Make data-driven decisions to drive customers a web and app experience, and retain them through innovative, personalized incentives and communication.
Requirements
Minimum 6 months of experience in a related field
Basic knowledge of HTML and javascript is a plus
Self motivated and eager to learn about technological developments
Passionate about digital marketing
Native iOS Developer
Requirements
3 years experience in native iOS development.
Expertise in Swift
Experience in REST API operations with Alamofire or similar technology
Familiarity with MVVM is a plus
Familiarity with unit testing
Passion for writing clean, modular, well-commented, readable and reusable code
Ability to work in a structured, agile environment.
Candidate has to be comfortable with creating a native iOS App from scratch with a team of developers and ui/ux designers. Candidate will have the sole responsibility of iOS App creation process end to end.
Good communication and interpersonal skills.
Bachelor’s degree in Computer Science or equivalent experience is a plus.
Prior experience of building a large-scale mobile app and/or game is a huge plus and will be given special consideration.
Responsibilities
Design and build advanced applications and/or mobile games for the iOS platform
Collaborate with cross-functional teams to define, design, and ship new features.
Unit-test code for robustness, including edge cases, usability, and general reliability.
Work on bug fixing and improving application performance.
Continuously discover, evaluate, and implement new technologies to maximize development efficiency.
This is a pure apps only role
Senior Digital Intelligence Analyst
Responsibilities
Drive improvements in digital marketing efforts through data collection and analysis
Analyze web analytics and other quantitative and qualitative data to identify opportunities to improve client websites / applications via using analytics platforms (Google Analytics, Adjust,Google Tag Manager, Google Optimize)
Actively cooperate on evaluation of online activities and campaigns ROI with other teams, provide insights on website changes or optimization activities.
Execute forecasting on web and revenue data for proper planning provided for the client.
Drive business intelligence for tracking and web analytics for clients’ digital marketing efforts. They will also be responsible for developing and growing the web Analytics practice: analytics strategy approach, online/offline measurement and optimization strategies of both structured and unstructured data.
Develop regular and ad hoc reports, analyze trends, summarize and present findings, and articulate key insights.
Identify and prioritize opportunities for on site optimization and take a lead role to recommend online merchandising and design improvements and plan & conduct A/B or multivariate tests.
Provide development methods for measuring and analyzing cross-platform digital experiences, from websites to social media to mobile to offline, to create a single view of the customer that integrates all channels and optimizes customer experience.
Make data-driven decisions to drive customers a web and app experience, and retain them through innovative, personalized incentives and communication.
Research the latest developments in web analytics, testing/optimization methodologies, and attribution techniques to understand the business in-depth, support and challenge strategic options, and build state-of-the-art tools to improve our marketing plans and performance.
Requirements
Minimum 2 years of experience in a related field
Bachelor’s degree in economics, engineering, marketing, statistics, or related field
Detailed understanding of tag management and web/mobile analytics tools
Basic knowledge of SQL, Python,R, HTML, CSS and javascript
Experience in conducting and interpreting A/B & multivariate testing
Experience in mobile tracking and analysis
Self motivated and eager to learn about technological developments
Passionate about digital marketing
Familiarity with techniques such as regression, extrapolation, time series analysis, forecasting, statistical hypothesis testing and econometric models
Familiarity with python and/or R programming
Knowledge of statistical testing techniques and interpretation
E-Commerce & Marketplace Specialist
Responsibilities
Searching of global marketplace platforms and management of operational processes
Managing the world\’s 2 largest marketplace platforms; Amazon and Aliexpress
Providing Aliexpress consultancy to brands
Communication between the marketplace team and the customer and solution of the problems
Target country researches, marketplace researches, and analysis in related countries
Understanding customer needs and developing e-export solutions
Creating new market and sales opportunities in global by researching and analyzing world markets, contacting new marketplace platforms
Increasing sales efficiency in existing markets
Managing existing customer relations at home and abroad
To ensure the management of E-Export operations
Learning the platform techniques and strategy
Requirements
BA/BSc degree in Engineering, Marketing, Business or related field
Ability to conduct research and analyze resulting data
Commercially minded with a strong focus on KPI’s
Analytical and problem-solving mindset
Proficient in using e-commerce platforms such as Ticimax and Shopify.
Competent in e-commerce campaign strategies
Experienced in UX and UI issues and has a good command of A/B testing tools.
Strong visual analysis ability
Google Analytics knowledge and experience.
Competent in analysis and reporting Competent in Marketplace CRM campaigns and capable of guiding the brand
Insight about global marketplaces
SEO knowledge and ability to use web customization tools.
Excellent written and verbal communication and presentation skills in Turkish and English
