Adem Mert Kocakaya
Adem Mert Kocakaya - 03 September 2022
SEO Team Lead

SEO practices increase their importance every day with the developments in search engine algorithms. Many brands work on SEO strategies to reach more users by increasing the organic clicks and visibility of their websites. The best SEO practices are the results of well-organized and successful analyses.

Any optimization analysis that will be done without discovering and solving the existing problems and deficiencies on websites will be insufficient and will damage the SEO performance.

Performing long-term successful SEO analyses may require some tools that can increase the efficiency and effectiveness. Of course, premium tools can be used for the analyses but they are not the only option to perform the SEO practices.

For this reason, we will share the best free SEO tools and websites that you can use in your analyses.

1) SmallSEOTools - Plagarism Checker

Content is one of the most important elements for SEO practices of websites because search engines check whether the content is original or not before listing and ranking the web page on the Search Engine Results Page (SERP). If the content of a page is not original and copied from different sources, it can negatively affect the organic traffic and visibility of the site and even cause search engine penalties such as SandBox.

The Plagiarism Checker tool of SmallSEOTools offers its users to check whether the content is unique or not. The tool also shows the links of sources if the content is extracted from other websites. The free version of the tool can be used up to 1000 words. You can use the SmallSEOTools'Plagiarism Checker by pasting the content or directly inserting the URL.

Broken links are the links that no longer work and they are one of the top issues that affect SEO performance negatively because search engines do not want users to have a bad user experience and waste their time with inaccessible pages that cannot open. Therefore, broken links are in the unsafe zone of SEO and can cause lower organic traffic, visibility, and ranking of websites.

BrokenLinkChecker is a great online tool that detects broken links in a website for free! BrokentLinkChecker can be used after simply entering a URL in the box and clicking the "Find broken links" button. After finding out the broken links, you can fix them and work on different strategies for better SEO performance.

3) GTMetrix and Pagespeed - Page Speed Analysis

Another critical metric of search engines is page speed which is the key to a better user experience, because if users wait for a long time to only open a page, then search engines will interpret it as poor performance and classify the website accordingly.

Pagespeed and GTMetrix are free SEO tools for page speed analysis that show not only page performance but also useful tips for the problems. While Pagespeed evaluates websites according to Google's criteria like FCP, LCP, and CLS, GTMetrix performs its analysis according to all search engines. Therefore, we recommend you use both tools to see different aspects and catch distinct points for better SEO practices.

Also, Pagespeed and GTMetrix can be used by easily inserting a URL in the box and clicking the analyze button.

4) Soovle - Keyword Suggestion

As search engines want to satisfy users' needs with original, rich, and well-written content, a well-planned keyword strategy is crucial for ranking on SERP with the most relevant search queries. In order to emphasize to search engines that the content of a website is related to the relevant search queries, the content should include both focused keywords and semantics founded with keyword analysis.

Soovle is a free SEO tool that checks websites like Google, Amazon, Wikipedia, etc. to find out the most alternative keywords that you searched for. The tool dynamically compiles and lists the most relevant keywords options according to the keyword that is searched in the search box of the tool.

5) SEOquake - All In One SEO Extension

SEOquake is an SEO tool that analyzes the SERP of Google and conducts competitor analysis. The tool shares various information such as internal and external links of websites, Alexa ranking score, cache history, web archive, ranking scores of Google, keyword difficulty, etc.

Additionally, the tool also has a Google Chrome Extension that makes it easy to use.

After adding the Chrome extension of the tool, you will see new fields on the top part of the browser and the SERP. These new fields are the areas that will analyze every website that you visit and show the results of analyses.

You can also get a summary of the analysis from the area under each website on the SERP.

Backlinks are the links on a website that links to another website with an anchor text, preferably. They are one of the key metrics that search engine algorithms evaluate.

Another practical tool has developed by Neil Patel. With Neil Patel's Free Backlink tool, you can check the backlinks that a website has received from external websites. The free backlink tool can be used only by writing a URL and clicking the submit button. 

The tool indicates external backlinks that the website losses and wins from other sites over time. It also shows a maximum of 100 anchor texts of backlinks for the free version. In addition to this, the tool demonstrates the authority of domains that has outbound links as backlinks.

7) Google Rich Results Test - Structured Data Analysis

Google has a free tool for developers that checks and illustrates the structured data markup of web pages. Google recently updated the tool and named the new version "Rich Results Test".

Rich Results Test of Google can be used after inserting the URL into the search box. It will show whether the site has any structured data markup or not. You can also directly test structured data markup code whether it is appropriate or not. The analysis can take a few minutes. After completing the analysis, the page will show a detailed result for all types of invalid or missing parts as well as errors of structured data markups. 

8) Lighthouse - SEO Analysis, Page Speed and Visibility

Another free SEO tool named Lighthouse was released in collaboration with Google. The SEO tool can perform a complete SEO performance analysis, evaluate user experience, and check SEO compatibility according to essential metrics.

The tool offers two different usage options that are from its web page or the Chrome extension. Either from the website of Chrome extension, you can quickly get the SEO report by clicking the generate report button.

After getting the report, you can add or extract Performance, Web App, Best Practices, Accessibility, or SEO parts of the report. In the end report, you can readily analyze all the factors affecting the user experience and the performance status of your website.

Also, the Lighthouse provides two different usage possibilities. You can use it by adding it as an extension to the Chrome web browser, or you can analyze it by visiting the website directly.

9) Google Keyword Planner - Keyword Analysis

Google Ads Keyword Planner is a great tool for all kinds of digital marketing practices. It helps users to determine keywords to be targeted, find alternative keywords for the related content, and discover search volumes and keyword difficulty for SEO practices.

After entering the Google Ads, you should open the Keyword Planner by clicking the Tools and Setting tab at the top right corner. After clicking it, you will see the Keyword Planner in the left column as second from the top.

Then you should click the Discover New Keywords tab, specify the country, region, and language you want to analyze, and enter keywords. In the end, you should click the get results button to reach the results.

And that is all! The Google Keyword Planner specifies the keywords we typed with the average monthly search volumes, keyword competition, CTR, etc.

10) AYIMA Redirect Path - URL Redirection and Status Code Analysis

Sometimes, URLs of a website enter a redirection loop which can overload servers and negatively affects user experience. In order to prevent this situation, periodical URL controls should be done from different resources. The linking controls should be done especially after the .htaccess and redirect operations. AYIMA Redirect Path is one of the most useful Chrome extensions which makes this process very simple with a user-friendly interface!

After adding the extension to your browser, simply go to the page you want to check and click on the icon of the application in the upper right corner. Redirect Path analyzes whether the status code of the relevant page and whether the page has any redirection path or not.

These are the best free SEO tools that you can consider while working on your digital marketing strategies. You can use these free tools to enhance the SEO friendliness and compatibility of websites for both users and search engines! If you have more questions about SEO or other digital marketing practices, do not hesitate to contact our team!

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