Google Rich Snippets (rich data) allow additional data to be displayed in search results. In order for this extra data to be included in the search engine results, the necessary codes of the structural data must be added to the HTML codes of the site. Google Snippets can be used for reviews, recipes, and events.
Google Snippets are pretty important. Because it increases the likelihood that the searcher will click on a site. By making the relevant site more attractive in search results, it enables it to make a difference compared to its competitors. That's why every site owner should use Google Snippets where appropriate.
What are Google Snippets?
Every Google result contains a link to a site, along with a small piece of text just below the link. Google Snippets inform users of all the information required for a page that comes up as a result of the search. Google Snippets is where the call-to-action is.
In standard usage, Google Snippets are page titles, links, and meta descriptions. Google Rich Snippets, on the other hand, contain extra information to encourage searchers to click. They have everything from Google Rich Snippets answer boxes to rating information.
Why Are Google Snippets Important?
As we mentioned, Google Snippets normally contain the page title, the page link, and the meta description. In normal SEO work, it is necessary to optimize them in the best way. However, when Google Rich Snippets is involved, the search result is moved to a completely different point.
Google Rich Snippets are more eye-catching. It is much more persuasive in encouraging the searcher to click. A higher click-through rate means more visitors to your site. The more visitors to your site, the more you can earn.
Google obtains Rich Snippets data through structured data. The codes of these structural data must be included in the HTML codes of your site. Structural data does not have a direct effect on ranking promotion, but there is an indirect effect.
When users search for something on Google, they want to have as much information as possible before clicking. Google Snippets and Google Rich Snippets offer this information. It is necessary to optimize them in order to leave the right impression on the user.
Google Snippets and Google Rich Snippets may not be a direct ranking factor. However, they are effective in increasing the click-through rate. The most important difference between two sites with similar content may differ in the way snippet fields are used.
Types of Google Rich Snippets
If you want to take advantage of Google Rich Snippets apps, the first step you should take is to choose a snippet type. For this, you should add the codes of the relevant structural data to the HTML codes of your site. There are different types of Google Rich Snippets, but it is enough to know the most important ones.
1. Reviews Snippet
Used on sites with rich snippet review content for comment. It consists of the reviewer's score or the average of multiple people's scores. If your site has valid structural data in HTML codes, the data for reviews or ratings will appear in the snippet section.
When using Google Rich Snippets for the review, starred ratings appear in addition to the page title, page link, and meta description. However, the amount of users voting or the name of the reviewer may appear.
--- REVIEW SNIPPET CODE SAMPLE START (JSON-LD) ---
<html>
<head>
<title>Yeni Burger Restoran</title>
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Restaurant",
"image": "http://www.example.com/burger-restoran.jpg",
"name": "Burger Restoran",
"servesCuisine": "Burger",
"priceRange": "$$$",
"telephone": "1234567",
"address" :{
"@type": "PostalAddress",
"streetAddress": "Akkavak Sokak",
"addressLocality": "Nişantaşı",
"addressRegion": "Istanbul",
"postalCode": "10038",
"addressCountry": "TR"
}
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "4"
},
"name": "Lezzetli burger adresi.",
"author": {
"@type": "Person",
"name": "Esad Bozkaya"
},
"reviewBody": "Lezzetli burger yemek için en ideal yerlerden biri.",
"publisher": {
"@type": "Organization",
"name": "Analytica House"
}
}
</script>
</head>
<body>
</body>
</html>--- RECIPE SNIPPET END OF CODE SAMPLE (JSON-LD) ---
.png "A to Z Rich Snippet Guide")
2. Recipe Snippet
A rich snippet for recipes makes the cooking or cooking process more organized. The information on a snippet with a recipe is slightly different than on other types of snippets. This snippet can include ratings, votes, preparation time, and calories.
The site becomes more eye-catching when using Google Rich Snippets for recipes. The picture and video details about the food to be prepared are directed in that direction. This rich snippet is a must-have for a recipe site.
--- RECIPE SNIPPET CODE SAMPLE START (JSON-LD) ---
<html>
<head>
<title>Glutensiz Islak Kek</title>
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
"name": "Gultensiz Islak Kek",
"image": [
"https://example.com/photos/1x1/islak-kek.jpg",
"https://example.com/photos/4x3/islak-kek.jpg",
"https://example.com/photos/16x9/islak-kek.jpg"
],
"author": {
"@type": "Person",
"name": "Esad Bozkaya"
},
"datePublished": "2022-01-01",
"description": "Pirinç unuyla yapılmış guletensiz ıslak kek!",
"recipeCuisine": "Turkish",
"prepTime": "PT1M",
"cookTime": "PT2M",
"totalTime": "PT3M",
"keywords": "glutensiz",
"recipeYield": "1 servis",
"recipeCategory": "Kek",
"nutrition": {
"@type": "NutritionInformation",
"calories": "120 kalori"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "18"
},
"recipeIngredient": [
"3 yumurta",
"1 bardak şeker",
"Yarım bardak süt"
"Yarım bardak yağ"
"3 yemek kaşığı kakao"
"1 bardak glutensiz un"
"1 paket vanilya"
"1 paket kabartma tozu"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"text": "Yumurtaları kaba kırın ve karıştırın."
},
{
"@type": "HowToStep",
"text": "Şekeri ekleyip köpürene kadar çırpın."
},
{
"@type": "HowToStep",
"text": "Sütü ve yağı ekleyip çırpın."
}
],
"video": {
"@type": "VideoObject",
"name": "Glutensiz Islak Kek Nasıl Yapılır?",
"description": "Glutensiz ıslak kek yapmaya hazır mısınız?",
"thumbnailUrl": [
"https://example.com/photos/1x1/kek.jpg",
"https://example.com/photos/4x3/kek.jpg",
"https://example.com/photos/16x9/kek.jpg"
],
"contentUrl": "http://www.example.com/video123.mp4",
"embedUrl": "http://www.example.com/videoplayer?video=123",
"uploadDate": "2022-01-01T08:00:00+08:00",
"duration": "PT1M33S",
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": { "@type": "WatchAction" },
"userInteractionCount": 2347
},
"expires": "2022-01-02T08:00:00+08:00"
}
}
</script>
</head>
<body>
</body>
</html>--- RECIPE SNIPPET END OF CODE SAMPLE (JSON-LD) ---
.png "A to Z Rich Snippet Guide")
3. Music Snippet
The rich snippet used for the music contains important information about the music. Information such as the artist who owns the music, the type of music, the release date of the music, and the record label are presented directly from the search engine results page. Thus, the user learns the basic information about the music.
Using Google Rich Snippets for music makes it easier for the user to find the music they are looking for. When the user enters the site and obtains additional information, the click-through rate increases. The purpose of this snippet type is to present audio content in a much more convenient way.
--- MUSIC SNIPPET CODE SAMPLE START (JSON-LD) ---
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MusicPlaylist",
"name": "Türkçe Rock Çalma Listesi",
"numTracks": "5",
"track": [{
"@type": "MusicRecording",
"byArtist": "Pera",
"duration": "PT4M45S",
"inAlbum": "İçimdeki Şeytan",
"name": "Yağmur",
"url": "yagmur"
},
{
"@type": "MusicRecording",
"byArtist": "Pinhani",
"duration": "PT3M32S",
"inAlbum": "Bilir O Beni",
"name": "Bilir O Beni",
"url": "bilir-o-beni"
},
{
"@type": "MusicRecording",
"byArtist": "Emre Aydın",
"duration": "PT4M13S",
"inAlbum": "Kör Kuyu",
"name": "Kör Kuyu",
"url": "kor-kuyu"
},
{
"@type": "MusicRecording",
"byArtist": "Sena Şener",
"duration": "PT3M12S",
"inAlbum": "Çok Geç Kaldın",
"name": "Çok Geç Kaldın",
"url": "cok-gec-kaldin"
}
]}
</script>--- END OF MUSIC SNIPPET CODE SAMPLE (JSON-LD) ---
4. Product Snippet
The rich snippet used for the products conveys information such as price, product image and stock information about the relevant product to the user. In particular, the price information can significantly increase the likelihood of a user logging into a site. This snippet should be used if you are a site that implements an effective price policy.
When you use Google Rich Snippets for products, you make the products on the e-commerce site look more attractive. This is the best way to increase the click-through rate. In addition to basic information, the snippet for products may include the rating score and the rating amount.
--- PRODUCT SNIPPET CODE SAMPLE START (JSON-LD) ---
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "11"
},
"description": "Yeni nesil quartz ısıtıcılar sayesinde daha kısa sürede yemekleri hazır hale getirin.",
"name": "MF 30 QB",
"image": "arcelik-mf-30-qb.jpg",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "2.400",
"priceCurrency": "TRY"
},
"review": [{
"@type": "Review",
"author": "Esad",
"datePublished": "2022-01-01",
"reviewBody": "Fırının içindeki ışıklar çalışmıyor onları değiştirmeliyim.",
"name": "Pek mutlu olmayan müşteri",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "1",
"worstRating": "1"
}
},
{
"@type": "Review",
"author": "Lucas",
"datePublished": "2022-01-01",
"reviewBody": "Fiyatına göre oldukça iyi bir fırın. Ben memnunum.",
"name": "Fiyata göre uygun",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "4",
"worstRating": "1"
}
}]
}
</script>--- PRODUCT SNIPPET CODE SAMPLE END (JSON-LD) ---
5. Organization Snippet
The rich snippet used for organizations was developed to contain as much information as possible for a particular company. When the user searches for a company by name, the search engine can access this information on the right side of the results page. The information available to the searcher is quite extensive.
When using Google Rich Snippets for Organizations, a lot of information is included, including the company name, logo, company type, CEO, year of incorporation, place of incorporation, company headquarters, founders, subsidiaries, and company products. Thus, the user is best informed.
--- ORGANIZATION SNIPPET CODE SAMPLE START (JSON-LD) ---
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Mountain View, Kaliforniya, ABD",
"postalCode": "94043",
"streetAddress": "1600 Amphitheatre Pkwy"
},
"email": "secretariat(at)google.org",
"faxNumber": "( 1) 650 253 00 00",
"member": [{
"@type": "Organization"
},
{
"@type": "Organization"
}],
"alumni": [{
"@type": "Person",
"name": "Larry Pagei"
},
{
"@type": "Person",
"name": "Sergey Brin"
}],
"name": "Google.org (GOOG)",
"telephone": "( 1) 650 253 00 00"
}
</script>--- ORGANIZATION SNIPPET CODE SAMPLE END (JSON-LD) ---
.png "A to Z Rich Snippet Guide")
6. Top Stories Snippet
The rich snippet for top news highlights news for a specific search. These news appear at the top of the search results. In order for a site to be included in the main news section, it is necessary to have a Google News record. Sites without Google News registration do not appear here.
Ranking in this area is not guaranteed when Google Rich Snippets are used for major news. Especially sites that use AMP and make the right SEO moves can be included in this section. The click-through rates of the sites in the main news section are quite high compared to the others.
.png "A to Z Rich Snippet Guide")
7. Video Snippet
When a rich snippet is used for videos, information about the videos on the pages is presented. Since search engines do not have the opportunity to watch videos, they cannot follow the information contained in them. That's why it's important that you present information to them using video-structured data.
When using Google Rich Snippets for videos, you notify Google that there is a video on the relevant page. In addition, search results include information such as video description, thumbnail image, upload date, uploader, and video duration. Thus, you can increase the click-through rate of the page and the video.
--- VIDEO SNIPPET CODE SAMPLE START (JSON-LD) ---
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "İstanbul'da yeni yapılan bisiklet yolları güzergahları",
"description": "Bu yaz İstanbul'da yeni birçok altyapı çalışması yapılırken bunlardan en önemlisi yeni güzergahlara eklenen bisiklet yolları oldu.",
"thumbnailUrl": [
"https://example.com/photos/1x1/bisiklet.jpg",
"https://example.com/photos/4x3/bisiklet.jpg",
"https://example.com/photos/16x9/bisiklet.jpg"
],
"uploadDate": "2022-01-01T08:00:00+08:00",
"duration": "PT1M54S",
"contentUrl": "https://www.example.com/video/123/file.mp4",
"embedUrl": "https://www.example.com/embed/123",
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": { "@type": "WatchAction" },
"userInteractionCount": 5647018
},
"regionsAllowed": "TR"
}
</script>--- VIDEO SNIPPET CODE SAMPLE END (JSON-LD) ---
8. Events Snippet
When a rich snippet is used for events, almost every piece of information about the event is communicated to the user. Thus, if the user finds the event interesting, they will consider clicking on the result to learn more. Standard event information includes the event's name, date, and location.
When using Google Rich Snippets for events, you can quickly capture the interest of the searcher. Such results may include additional information for concerts, session information for cinemas, and purchasing tickets from events and organizations in cities.
--- EVENT SNIPPET CODE SAMPLE START (JSON-LD) ---
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MusicEvent",
"location": {
"@type": "MusicVenue",
"name": "Küçükçiftlik Park",
"address": "Harbiye, Kadırgalı Cd. No: 4, 34367 Şişli/İstanbul"
},
"name": "Rock Festivali",
"offers": {
"@type": "Offer",
"url": "/examples/ticket/12341234",
"price": "250",
"priceCurrency": "TRY",
"availability": "https://schema.org/InStock"
},
"performer": [{
"@type": "MusicGroup",
"name": "Duman",
"sameAs": [
"https://tr.wikipedia.org/wiki/Duman_(m%C3%BCzik_grubu)"
]
},
{
"@type": "Person",
"image": "/examples/kaan_tangoze.jpg",
"name": "Kaan Tangöze",
"sameAs": "https://tr.wikipedia.org/wiki/Kaan_Tang%C3%B6ze"
}],
"startDate": "2022-01-01T20:00",
"workPerformed": [{
"@type": "CreativeWork",
"name": "Gripin",
"sameAs": "https://tr.wikipedia.org/wiki/Gripin_(m%C3%BCzik_grubu)"
},
{
"@type": "CreativeWork",
"name": "Mor ve Ötesi",
"sameAs": "https://tr.wikipedia.org/wiki/Mor\_ve\_%C3%96tesi"
}]
}
</script>--- EVENT SNIPPET CODE SAMPLE END (JSON-LD) ---
9. FAQ Snippet
Developed for questions, the rich snippet provides a schema of questions that may come to mind around a particular topic. This snippet can contain more than one question. The answers to the questions and the links, if any, can be found on the search engine results page.
The purpose of using Google Rich Snippets for questions is to prove to the user that you are authoritative. When you are an authoritative site in your field, users are much more likely to trust you and visit your site. Thus, you can increase the click-through rate of your site.
--- FAQ SNIPPET CODE SAMPLE START (JSON-LD) ---
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "SEO nedir?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>SEO arama motoru optimizasyonu anlamına gelen bir kısaltmadır. Açılımı Search Engine Optimization şeklindedir.</p>"
}
},
{
"@type": "Question",
"name": "WordPress nedir?",
"acceptedAnswer": {
"@type": "Answer",
"text": "WordPress, açık kaynak kodlu bir içerik yönetim sistemidir. WordPress yazılımını herkes ücretsiz bir şekilde kullanabilir."
}
},
{
"@type": "Question",
"name": "SEM nedir?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>SEM arama motoru pazarlamacılığı anlamına gelir. Açılımı Search Engine Marketing şeklindedir.</p>"
}
},
{
"@type": "Question",
"name": "Web geliştiricisi ne demektir?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Web geliştiricisi, web sitesi geliştiren kişiye verilen isimdir. Bu kişiler teknik bilgilerine ön plana çıkarlar."
}
}]
}
</script>--- FAQ SNIPPET CODE SAMPLE END (JSON-LD) ---
Adding Google Rich Snippets to the Site
If you want to take advantage of structured data, you don't need to add it specifically to every content. It will be better for you to ensure that structured data can be included in every content that will be presented to the user. If you want to add a Google Rich Snippet to your site, there are a few steps you can follow.
1. Getting Support from Ready Codes
Plugins that will contribute to the design of your site can provide the creation of structural data. Depending on the content management system you will use, you can create a Google Rich Snippet via Schema.org. In content management systems like WordPress, this is pretty easy.
The most important thing to consider is that the plugins offer support for the Google Rich Snippet you want to use. You can also get this support from the theme itself instead of using a plugin. If your theme is strongly coded, Schema.org will have structured data codes.
2. Manually Adding Codes to the Site
You can add structured data to your site by adding codes manually. Even if it's a long road, if you're not using a content management system, you'll have to manually add the codes to the site. You can add the relevant codes obtained from Schema.org to the HTML codes of your page.
Method 1: Using JSON-LD
--- CODE SAMPLE START ---
<script type="application/ld+json">
{
"@context": "schema",
"@type": "ItemList",
"url": "bozkaya-url",
"numberOfItems": "123",
"itemListElement": [{
"@type": "Product",
"image": "product-image/a1/b2/123456789.jpg",
"url": "product-url/brand_123/",
"name": "Brand 123",
"offers": {
"@type": "Offer",
"price": "999 $."
}
},
{
"@type": "Product",
"name": "SEO Paket"
}
]}
</script>--- CODE EXAMPLE END ---
JSON-LD is used in the above code. By uploading this code created for products to the relevant page on your site, you can take advantage of its rich snippet features in search engines. However, as we said, the most effective way is to take advantage of systems and themes that offer rich snippet support.
Method 2: Using HTML
It is possible to add structured data to pages on your site using HTML. For this, you need to find the correct structured data code on Schema.org. When you use HTML code, you can take advantage of all supported microdata types.
--- CODE SAMPLE START ---
<div itemscope itemtype="schema/ItemList"> <link itemprop="url" href="bozkaya-url"> <span itemprop="numberOfItems">123</span> <div itemprop="itemListElement" itemscope itemtype="schema/Product"> <img alt="Photo of product" itemprop="image" src="product-image/a1/b2/123456789.jpg"> <a itemprop="url" href="product-url"><span itemprop="name">Marka 123</span></a> <div itemprop="offers" itemscope itemtype="schema/Offer"> <span itemprop="price">999 $.</span> </div>... </div> <div itemprop="itemListElement" itemtype="schema/Product"> ... </div> </div>
--- CODE EXAMPLE END ---
The code above is an HTML code. When you compare it to JSON-LD you can see that certain fields are the same. It is much more accurate to use HTML when you want to take advantage of microdata. However, implementing both HTML and JSON-LD codes requires some technical knowledge.
Method 3: Using Google Tag Manager
If you do not have enough technical knowledge, you can use Google Tag Manager to add rich snippets to your site. With Google Tag Manager, you can add JSON structured code to your site without laundering support from any developer.
--- CODE SAMPLE START ---
<script type="application/ld+json">
{
"@context": "schema",
"@type": "ItemList",
"url": "bozkaya-url",
"numberOfItems": "123",
"itemListElement": [{
"@type": "Product",
"image": "product-image/a1/b2/123456789.jpg",
"url": "product-url/brand_123/",
"name": "Brand 123",
"offers": {
"@type": "Offer",
"price": "999 $."
}
},
{
"@type": "Product",
"name": "SEO Paket"
}
]}
</script>--- CODE EXAMPLE END ---
You can use the above code as a custom HTML tag in your Google Tag Manager account. Then it will be enough to add the code of the Google Tag Manager account to your site. As we said, you should use a familiar and advanced content management system to avoid dealing with all this.
Google Rich Snippets Controls
After adding the structured data codes to your site, you need to check that they are working correctly. There are two different methods to do this. Since the methods are free to use, you can perform as many checks as you want.
1. Results Tests
To use Google Rich Snippets, it is important that the codes you apply to your site work correctly. After adding the structured data to your site, you must perform these tests. All you have to do is go to the Rich Results Test section.
After reaching the Rich Results Test page, you should add the URL of your site's page to the relevant section and then click the Test URL button. You should wait a bit while Google performs the live URL test. You can see the status of the structured data when the test is completed.
2. Google Search Console Check
If you have previously added your site to Google Search Console, you can easily check for technical errors that may occur on your site. Google Search Console notifies you about all valid and invalid structured data on your site. You just have to scan.
Google Search Console will present you with more data than you want. By examining this data, you can solve all the problems on your site. If there is no problem in the controls, Google Rich Snippets will be applied to your site.
3. Google Rich Snippets Additional Controls
After you add the codes needed for the structured data to your site, some things may go wrong. For this reason, you may not encounter Google Rich Snippets in the search results. By checking the following situations, you can solve the problems on your site.
Did Google crawl your site after adding the structured data?
This is a common occurrence. If Google didn't crawl your site after you added the structured data, you won't get the rich snippet results you want. To resolve this issue, you should ask Google to crawl your site.
Solution: Log into the Google Search Console property and have the page you applied the structured data crawled. After Google's bot crawls your page, it will detect the structured data. If the rich snippet does not appear even though the crawl is complete, there may be different problems with your site.
Is the structured data structured correctly?
You may have added the necessary codes of structural data to your site. However, even the slightest mistake you make will prevent these codes from working correctly. For this reason, you should know what you are doing, but most importantly, you should complete the relevant checks using the necessary tools.
Solution: Check your site using the Rich Results Test tool. Fix the codes if you encounter any errors somehow. The Rich Results Test tool can check almost any structured data. If there is a problem, you can find out without wasting time.
Have you checked the structured data directives?
Google has some unique structured data guidelines. If you want to use structured data and take advantage of Google Rich Snippets features on your site, you must comply with these policies. You may not be able to use rich snippets if you don't comply with Google's policies.
Solution: Review Google's structured data guidelines. Meet all the requirements that Google requests. If you want fewer problems, use WordPress or a similar content management system. So you will have fewer problems with policies.
Even if you have done everything right for Google Rich Snippets, there is a possibility that you will not be able to take advantage of them. If your domain is not authoritative enough, Google may not display a rich snippet. It means that rich snippet display in Google search engine results is not a guaranteed thing.
Benefits of Using Google Rich Snippets
Google Rich Snippets should not be confused with Featured Snippets. Both are integrated into the Google search result. However, Featured Snippets take excerpts from the site and present them to the user. Google Rich Snippets, on the other hand, have different benefits and advantages.
1. Highlights Your Results
There are three types of snippets on the search engine results page. These are regular snippets, rich snippets, and featured snippets. The featured snippet appears directly at point zero of the search results. Normal snippet belongs to normal results. Rich snippet has more advanced features.
When a search engine user performs a search, they tend to click on the search result that looks the best in the search results. When you use Google Rich Snippets, you can make your result more eye-catching and attract the attention of users.
2. Increases Click-through Rate
Your click-through rate will increase as your results will look much more attractive on the search engine results page. If there is an image in the Google Rich Snippets option you use, you will have a significant advantage over the results without images.
Click-through rate is a very important criterion in terms of search performance. Because Google is a little generous in raising the result that gets more clicks than other results. If you want to improve your click-through rate, you should use the appropriate rich snippet options.
3. Improves Search Performance
Ranking high on Google is the best indicator of your search performance. However, in some cases, no matter what you do, you may not be successful in passing the more authoritative sites. In such cases, you can use Google Rich Snippets.
When you use a rich snippet, your site's click-through rate will increase, so your ranking will increase. Even if competing sites have more links than you, you can still beat them by using rich snippets. However, you should know that this is not always the case.
4. Boosts Your Reputation
In order to be included in Google search results, your site's authority and your brand's reputation must be good. When you start using a rich snippet, you show that you care about your brand. This will inevitably increase the reputation of your brand.
When you rank high in Google search results, the value of your brand will increase. You may have trouble getting this value when you don't use rich snippets. Because when you use a normal snippet, you have a very high chance of falling behind in the competition.
Google Rich Snippets may seem complicated, but it's super easy to use with the right methods. It will be enough to use the right tools (content management system, plugin, theme, etc.) to help you. You can highlight your site in search results by using a rich snippet.
Google Rich Snippets is most beneficial to SEO by reducing the crawl budget, and sites using Rich Snippets are more readable by bots.
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