Promising Predictions of Black Friday and Cyber Monday 2023

Alp Koşar - 18 October 2023

Performance Marketing Manager

Performance Marketing

As Black Friday draws near this year, the excitement and anticipation are running high, much like in previous years. Our team's successful management of advertising campaigns last year has set the bar high for our expectations this time around.

Impressive Results from Last Year

In the previous year, we achieved exceptional results, with a remarkable 208% increase in revenue and a significant 40% boost in sales when compared to the previous year. We gathered this data by analyzing the performance of our Black Friday campaigns across five different e-commerce platforms. These achievements stand as a testament to our ability to adapt and grow, even in the face of challenges.

Predicting Changes in Opportunities

Looking ahead to this year, we foresee a shift in the landscape that may present even more promising opportunities compared to the previous November. Some brands and marketplaces are expected to reduce their Black Friday investments, which could lead to a more level playing field and increased expectations for us.

Critical Preparations for Success

In the world of digital marketing, success hinges on meticulous planning and seamless execution. To ensure a smooth journey from campaign setup to the November launch, thorough preparations are essential. This involves paying close attention to every detail, with a particular focus on elements that have a significant impact. To set the stage for success, it's highly advantageous to have preparations such as measurements, campaign setups, media ad bookings, and content editing well in advance, ideally several months before the big day. This approach simplifies tasks and allows us to focus our efforts when the crucial November period arrives.

A Positive Outlook for the Future

With these preparations in place, the outlook for this year appears highly promising. We could potentially witness a doubling of our sales and a four- to five-fold increase in revenue. It's important to note that these estimations are optimistic and the actual results may exceed them significantly. Factors like our product range, inventory depth, and brand visibility will play crucial roles in determining the final outcome. These estimations provide a general overview, and the real results could surpass them even more substantially. 🚀